Like any other form of digital marketing, e-mail marketing has its shifts in trends over the years. At one point, some marketers even believed that e-mail marketing would be obscured by emerging digital marketing techniques at that time, such as social media marketing and mobile marketing.
However, e-mail marketing remains and thrives. Recently, during the COVID-19 pandemic, several firms shifted their marketing strategies to digitally engage with their clients. And marketers were surprised to see that through e-mail marketing, numerous organizations were able to enhance their ROI in unexpected ways.
Now, in 2022, take a look at the e-mail trends your business should familiarize. The following sections show some of the most effective e-mail marketing techniques and strategies for making your e-mail highly interesting and converting.
Taking Advantage of User-Generated Content
User-generated content is one of the most successful and straightforward methods for increasing conversions and increasing organic traffic. It refers to your customers’ product reviews, ratings, and images of them using the products, among other things.
These are some ways you can acquire user-generated content:
Encourage consumers to upload photos of them using your product or service.
Include a call-to-action on a poll or survey to swiftly collect the data. By providing this information in your e-mail, you can persuade your readers to buy the product, enhancing your ROI.
This strategy will help build a great impression if users see the positive feedback from a varied range of customers on a frequent basis. This leads to improved chances of conversion.
Utilizing Microsegmentation to Increase Conversion Rates
It’s time to go from segmentation to microsegmentation in 2022! The open rate of your e-mail list can be increased by 203 percent with proper segmentation. So, in 2022, this is one key marketing tactic you don’t want to overlook.
Microsegmentation is when you delve into a customer’s behavioral data, preferences, geography, personality, and other factors before categorizing them into specific e-mail list groups. This can help you tailor-fit your messages to offer the right brand message that fits their wants and preferences,
You update your customer lists frequently, depending on how they engage with your platforms and service. One approach to track these changes is to include a poll in your e-mail to know their change in preferences.
Applying Artificial Intelligence
Every digital transaction generates a massive amount of data, even if it doesn’t lead to a successful sale. Nowadays, businesses can analyze trillions of data sets in just a couple of seconds using AI and comparing it with Big Data figures. Although AI may be a newcomer in the marketing world, the enormous possibilities it could bring are already making marketers think of creative ways to utilize it.
Appealing to Customers through Personalization
You may have collected an abundance of client information if you’ve been in the marketing industry for a while. With all this information, it is now possible to tailor your consumer information to a specific audience utilizing e-mail personalization strategies. By personalizing your marketing e-mails, you will eventually increase their efficacy, and provide tailor-fit solutions for every customer.
Most of the time, these trends coincide with each other and form a powerful combination. For instance, AI systems that create personalized marketing e-mails for specific clients is an emerging trend. With a personal touch to these modern solutions, you can form useful combinations of these trends to specifically help your clients and business.
If you’re looking for a competitive agency that can assist with your business’s e-mail marketing services, Silo Hill Media is here to help. We develop an affordable and effective strategy for all your digital marketing needs. Set up an appointment today so we can discuss ideas for your e-mail marketing campaign.