If you have a business, you need to also have a Facebook page. Facebook is the #1 social media platform in the world! Having a page, and using it correctly, means you can get in front of many potential customers. Not only that, but you can keep building long-term relationships with your existing clientele. Facebook has great page insights that allow you to really dig deep into your post analytics. It is also a huge money saver when starting out. The positives far outweigh the negatives. If you do not have a Facebook page yet, go get one now and then come back to this article to find out why it is not all that you should be doing!
Even though Facebook boasts over 2.7 billion active users, not all of these are your potential customers unless you are selling something as common as water. Thankfully, Facebook does allow you to focus your ads on specific
demographics to narrow in on your clients, but not everyone is on Facebook. In fact, many are giving up Facebook to lessen the stronghold it has on their lives. Also, it is estimated that roughly 30-45% of internet users do not use
Facebook at all.
Do not get me wrong, social media is here to stay. It is a great source for pushing your business information and advertisements. But Facebook is still limited.
Have you ever gone to a Facebook business page to look and see what they offered, and couldn’t quite find it? Granted, you can scroll and scroll and scroll and may come to a post that tells you exactly what you are looking for but many do not have that much patience. I know I do not! I will look around for a short time and if I do not find it, I will look for the link to their website. This brings me to #3.
The worldwide web has changed quite significantly over the past couple of decades, but one thing is for certain, websites are not going away. If a business wants customers, it is imperative for any, regardless of the size, to
have a website. A website can be whatever a business wants it to be, from a large business card giving basic information to a full-on product catalog and e-commerce store. The sky is really the limit to what can be done on websites but the same cannot be said about a Facebook business page.
Just because you are the one who may have started your Facebook business page, and the page may have your business name on it, it is not yours. If you get removed from Facebook (or remove yourself) your page goes away too. Also, your page must adhere to their community standards. If it does not, they will remove it.
I do not want this information to keep you from using your Facebook business page as much as possible. It is a solid place to keep in contact with your customers and find new ones. It should be included in your broader marketing strategy. But do not let it keep you from exploring your other much-needed options as well. Make sure you budget for having a custom website built and getting it to the top of the search engines. Also, do not forget the other social media platforms like Twitter and Instagram. These must be included in your broader marketing strategy as well, and must all be kept up-to-date.