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8 Important Benefits of Social Selling through Social Media

Posted on: January 3, 2022 

It's no secret that all business owners seize opportunities to sell their wares. The task is made easier due to the rise of social media. One popular method of this is social selling.

Social selling is a marketing strategy that involves social media, email, and personal phone calls to connect with prospects and close sales. The concept isn't new, but it has recently become the go-to tactic for businesses trying to lead in B2B sales. Companies have seen significant results from using social selling as a part of their selling strategy. However, there are still some businesses that don't utilize it. As a result, they lose out on a lot of profit.

In this article, we list down the benefits of social selling. Read on below to get started.

#1 - Shortens the Sales Cycle

It’s now easier to connect with them online instead of cold calling customers and hoping they'll pick up the phone.

In social selling, buyers and sellers are in constant contact. Therefore, cold calling is not only unnecessary; it's also a waste of time. A great deal of energy and effort goes into making calls and hoping that the person on the other end answers. Instead of wasting time, you can focus and improve your social selling efforts.

#2 - Increases Your Lead Quality

You can generate a lot of qualified leads through social media. These leads are high quality and are more likely to hit your sales quota. Of course, this depends on your prospect's social media following size.

#3 - Strengthens Your Marketing Strategy

Your social media marketing strategy is strengthened by using social selling. This is because you will be able to make many connections with other business owners and their contacts. You can use these connections to understand your target market better. You'll also be able to make a stronger case when you share your solutions to their business challenges on social media.

#4 - Changes Prospects' Perception

Social selling allows prospects to see you as a real person. This is a big advantage because you'll be able to change their perception of your company. The focus will not be on who you are and what you do, but on their business needs. Ultimately, this will make them more likely to consider your company's product or service than others.

#5 - Increases Customer Loyalty

When your prospects are convinced of your product or service, they're more inclined to become loyal customers. They'll continue to do business with you and buy more from you in the future. They'll also be more likely to refer your company to others.

#6 - Attracts New Prospects

In line with customer loyalty, you can use your connections to attract more prospects. With social selling, you can show the world the value you can provide your prospects. You can also get the word out about your products, services, and company.

#7 - Improves Your Conversion Rate

What's a conversion? For B2B businesses, it's the rate at which prospects turn into customers. The higher your conversion rate is, the more money your business can make. The good news is that you can improve your conversion rate through social selling.

#8 - Improves Your Brand Recognition

Your brand is strengthened if you can achieve results through social selling. It's a powerful selling tool because prospects see you as a resource and an expert in your industry. This, in turn, will allow you to build your brand and gain more customers.

Conclusion

Social selling can help you achieve better results for B2B sales. If you don't already have a social selling strategy, it's time you started implementing one. Your prospect's perception and perception of your brand will change. As a result, they'll be more inclined to do business with you.

Silo Hill Media provides top-quality social media marketing services. Our solutions are tailored to any business, and our goal is to ensure that every possible method is implemented to achieve its goals. Contact us today to learn more!

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