Our Blog
Short-Term vs. Long-Term Planning for Email Marketing
When things go differently than your email marketing plan, it is easy to feel overwhelmed. Whether sales are slow, deliverability or engagement metrics are low, or negative feedback from the audience; it can be difficult to remain focused. The natural response...
Social Media Marketing Benefits Your Business in These Ways
Social media is the most effective tool businesses, and brands can use to reach new customers and grow their influence in today's virtual landscape. With around 5 billion people online, there are endless opportunities to generate leads and build relationships with...
How to Make a Compelling Email Marketing Campaign
Email marketing is one of the most effective and affordable ways to reach your customers. It allows you to target a specific audience and send them personalized messages that promote your product or service. Building customer relationships is one of the most important...
Videos on Social Media: How Long Should Your Videos Be?
In recent years, social media has truly become an increasingly popular way for people to reach and connect with each other and share information. As a result, many businesses are now using social media to promote their products and services. One of the best ways to do...
Why ECommerce Businesses Should Care About Brand Reputation on Social Media
Today, customers are more likely to trust their peers on social media than they are to trust businesses. To build and maintain a good reputation, you must have a solid social media presence. Let's read on to learn why eCommerce businesses should care about brand...
HTML Emails or Standard Text-Only Emails: Which Is Better?
An email is a crucial tool for businesses and individuals alike, and it has two primary types - HTML code and standard text only. Each has its benefits and drawbacks. HTML emails contain HTML code, which allows for formatting, images, and hyperlinks. They can be...
Why Should Businesses Maximize Utilizing Social Media?
Social media has changed the way businesses promote online. In the past, companies relied on more traditional marketing methods to reach their target audiences. However, with the advent of social media, businesses now have a new way to reach out to potential...
7 Myths Not Everyone Knows about Digital Marketing Part 2
Digital marketing is one of the most misunderstood and underutilized tools in today's business world. There are a lot of myths and misconceptions about what digital marketing is and how it works. In this blog post, we're going to dispel some of those myths and set...
Common Frequent Questions about Email Marketing Answered
Email marketing is one of the most popular and effective ways to reach your customers. It allows you to stay in touch with your customers and build relationships with them. However, you should know a few things before you start email marketing. Here are some of the...
7 Myths Not Everyone Knows about Digital Marketing – Part 1
Digital marketing is one of the most important aspects of any business in the modern world. It is the process of marketing a product or service using digital technologies, mainly on the internet. However, many misconceptions about digital marketing can lead to...
How to Use Social Media Marketing to Boost Your Business
It's no secret that social media marketing can be a great way to connect with potential and current customers. In fact, social media marketing has become one of the most popular and effective marketing strategies out there. If you are curious about how you can use...
Three Techniques for a Successful Email Marketing Campaign
In the animated movie Mulan, Mushu the Dragon's letter changes the fortune of the title character. The fictional animal comically berated the lucky cricket. This scene is significant because it demonstrates the power of words to change someone's fate. This principle...