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Dos and Don’ts of Local SEO That Small Businesses Should Remember

Dos and Don’ts of Local SEO That Small Businesses Should Remember

Local SEO is the process of optimizing a piece of content or an entire website for local geographic searches. This benefits businesses that operate in specific regions, whether they're eCommerce businesses or brick-and-mortar ones. Internet marketing agencies provide...

How to Deal with Fake and Damaging Business Reviews

How to Deal with Fake and Damaging Business Reviews

Online reviews are a natural extension of word-of-mouth marketing since customers who receive great service will often share their experiences with their peers. However, heavily negative reviews can harm your business and sully your reputation. Spammers, competitors,...

Avoid These Common Pay-Per-Click Advertising Mistakes

Avoid These Common Pay-Per-Click Advertising Mistakes

Pay-per-click (PPC) advertising is a type of advertising that allows you to choose the keywords and phrases you want to be associated with. These keywords will then have Google, Facebook, or other networks show your ad to people who search for those keywords. ...

4 Reasons Why Online Reviews Are Valuable for Businesses

4 Reasons Why Online Reviews Are Valuable for Businesses

Online reviews help shape the image of your company in the digital marketplace. They help you with branding, generating new leads, increasing income, and educating yourself on business growth and development tactics. Online reviews are undeniably an essential resource...