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5 Steps to Finding Your Target Audience on Social Media

5 Steps to Finding Your Target Audience on Social Media

Knowing that most customers seek an online presence in the brands they support, most companies get tempted to create social media accounts to promote their business. However, just signing up and being on social media is no longer enough. If you want to connect with...

How to Create a Successful Cold Email Marketing Campaign

How to Create a Successful Cold Email Marketing Campaign

Cold emailing is one of the oldest digital marketing techniques still used to date. The format of cold emailing is modeled after cold mailing, where promotional mail is sent to specific individuals included on a mailing list. The goal of cold emailing is to spark...

Why You Should Not Rely Solely on Social Media Marketing

Why You Should Not Rely Solely on Social Media Marketing

There's no denying that social media has taken over the world. Almost every person in any demographic is likely to have at least one account on a social networking site, so it's no wonder that brands have hopped onto these platforms to hawk their wares and the like....