It isn’t easy to stand out in the modern world. With more competition than ever before, it is essential to be creative and innovative. Email marketing is an avenue you can take up to stand out in this highly competitive world.
Email marketing is the method of communicating with a target audience, often via email, intending to drive them to take some desired action. It is a way of keeping in touch with customers and prospects and establishing a relationship.
Email is also the most personal form of digital marketing, and it has the highest ROI. It’s no wonder that it has grown so rapidly over the past decade. If you wish to improve your email marketing campaign to yield better results for your business, the tips below may help out.
As previously mentioned, one of the primary purposes of email marketing is to help you connect better with your client base. You can’t achieve that if you send out impersonal messages and unnecessary emails. Instead, consider addressing your clients by name if possible. You’ll also need to figure out what they want from you and tailor your messaging to match that.
In addition, consider where your audience is in their purchasing journey. What email should your audience see at different points of the conversion funnel? Determining the content to send out gives you a better idea of the emails and information to hook your customers.
Another option is to add call-to-actions (CTAs) in your emails and accompany them with incentives for your customer to take the desired action. It can be a discount or another perk for making a purchase decision.
Create Separate Email Lists
Nobody enjoys being bombarded with emails, no matter if it’s from their favorite brand. If the content of the email doesn’t interest the recipient, you’re wasting time and effort.
To make your email marketing campaign more efficient, why not create email lists, separating blasts according to their content? For example, if you’re running a beauty brand, you may have customers interested in lipsticks and others who prefer to learn more about your skincare products.
By separating your messages into lists, you’re providing your customers with the content they want. As a result, it lessens the chances of people unsubscribing from your emails.
Allow Means for Two-Way Communication
Before, no-reply email accounts were a norm in email marketing. However, employing this email account creates a certain detachment between you and your client base, which you should prevent.
Ditch the no-reply email account and opt for a regular one. While you may need to invest in an account manager, you’ll see that it’s worthwhile when your audience begins interacting with your emails, strengthening your relationship down the line.
Consider Mobile Users
In the age of modern technology, more and more people prefer using their smartphones to create, check, and reply to emails. In fact, data compiled by Email Monday show that 81 percent of people regularly use their smartphones for their email needs.
With that said, you’ll need to format your emails to suit the various dimensions of different technological devices, from smartphones to tablets and computers. Better formatting will make your emails more readable and easy to consume.
While you’re at it, pay close attention to the email structure as well. Use simple language and include emojis and capital letters when necessary to get your point across clearly.
Personalize Your Email Marketing
While keeping the first four tips in mind, try to put yourself in your audience’s shoes. If you were a consumer, what kind of email would you like to receive from the brands that you subscribed to? Which companies would you like to learn more about?
You’ll find that ruminating on this gives you better insight on how to structure your email marketing campaign. Aside from doing your own research, you can also get in touch with professional email marketers whose input will undoubtedly improve your campaign.
If you’re looking for email marketing for small businesses, do consider Silo Hill Media. We offer various marketing strategies that will help boost your brand in the digital landscape. Contact us today to learn more about our services!