Are Google Reviews Helpful?

Are Google Reviews Helpful?

Your business can wow potential clients with several favorable reviews. Reviews influence customers’ decisions more than most realize.

93% of people examine internet reviews before buying, and 58% would pay more for a product with good evaluations. The greatest reviews have 4.2 to 4.5 stars and praise your business. A good Google review is personal, specific, and at least four sentences long.

To appear in local searches, your business needed at least five reviews when you started building them. Google now shows ratings with little reviews. If your business has more good ratings, your Google review page will rank high in search results. However, not every business can get Google reviews. Google reviews require a verified Google Business Profile.

You cannot control exactly what your customers write in their reviews, but you can manage how accessible your review page is and if your business is eligible for reviews in the first place. Thus, Google’s rules and Terms of Service must be understood. These policies prohibit rewarding Google reviews. There are ways to get as many positive evaluations as possible without bribing.

Google review strategies

Ask for guidance if you’re just getting started with Google Reviews. Start with a trustworthy consumer who wants your firm to flourish. Ask prior vendors and partners. If you can leave a review in return, it will help both of you. Asking for reviews may seem scary, but 86% of customers will submit evaluations for businesses they frequent. Customers who like your service want you to succeed so you may keep serving them!

Asking familiar customers and partners for reviews will make venturing out easier. Don’t worry if you’re uncomfortable asking for reviews at first! You can also send clients surveys with links to your Google reviews site. They’ll already be giving input, so this is a fantastic time to keep talking.

You might also give customers business cards asking for reviews. Social media activity can also boost Google reviews. Your consumers will remember you and be more inclined to submit a review if they connect with your social media pages and digital material. Post a link to your Google review page and urge customers to leave a review. Share this content every couple months to reach more users. Other techniques to gain more Google reviews are small yet effective, such as the following:

Link your website to Google reviews.

Your website visitors are likely customers or potential customers. If you don’t link to your Google reviews page here, devoted customers may not leave favorable evaluations. You can also link your Google reviews page into your business website. Believe it or not, you do not have to be a coding genius to make this happen. Log onto your Google Business Profile, click “share,” then “embed post.” You can then copy the Header code and paste it between the HTML tags on the selected website page. Finally, your footer can add a “Google review” icon.

Promote your Google reviews via email.

When you require reviews, use your email database. You can send a single email promoting your Google review page or a whole email campaign. Being upfront about needing more reviews is fine as long as your email is appealing and informative. Even normal emails might be an opportunity to attract customers to your Google reviews page if you put the link in your signature!

Answer existing reviews!

Customer reviews must be addressed. 97% of reviewers read the business’s response. Responses reveal a lot about you. It shows clients you care about their experience and lets you demonstrate your customer service skills and make up for poor evaluations. Even well-oiled businesses get poor reviews, but how you handle them can make all the difference. Respond promptly, specifically, and politely to all reviews. Make it easy for customers to contact you if you can offer them more!

Google reviews are a marathon. Steps like the ones above will help you reach 2000 reviews, but it will take time. Maintain excellent client service. Their expertise will reflect through in their reviews and your overall success.

Silo Hill Media is a leader in small business SEO and Google reviews since we specialize in digital marketing. We are located in the greater Boise area and work with small businesses throughout the United States.

Why Small Businesses Need to Embrace Digital Advertising

Why Small Businesses Need to Embrace Digital Advertising

Print advertisements and other traditional forms of advertising are losing effectiveness as the world gets more digital. While print advertising has long been a mainstay for companies, digital advertising has supplanted it as the most effective way to reach consumers. Digital advertising is displacing print advertising for a number of reasons, and small firms must adopt it if they want to remain competitive.

First, compared to print advertising, digital advertising is far more economical. By using digital advertising, businesses can reach a much larger number of people for a small fraction of the cost of a print ad. For small firms, which frequently have constrained advertising resources, this is particularly crucial. Additionally, digital advertising enables more exact targeting, allowing companies to target their specific market.

Second, comparing digital and print advertising, the latter is simpler to quantify. With digital advertising, companies can monitor the effectiveness of their campaigns in real time and make changes as necessary. Companies can’t tell if their print ads are reaching their target audience and having an effect, which makes it hard for them to know if they are working.

Third, digital advertising enables increased client engagement. Real-time interaction between businesses and customers is made possible by social media platforms like Facebook and Instagram, which can increase brand loyalty and repeat business. Additionally, video advertising enables companies to express their narrative in a more captivating and dynamic manner, which may assist to forge a closer bond with customers.

Small businesses must use digital advertising, including that found on websites, social media, and video, in order to remain competitive. In today’s digital environment, a website is a requirement for any business. Customers can readily find businesses online because to the platform it gives them to advertise their goods and services. For businesses to connect with customers and create communities, social media sites like Facebook and Instagram are also crucial. Businesses can use video advertising to present their goods or services in an exciting style and to convey their narrative in a more compelling way.

Digital advertising is replacing print advertising because it is cheaper, easier to track, and more interesting. Small businesses need to use digital marketing methods like websites, social networking, and video ads to stay competitive. By doing this, businesses will be able to connect with more people, gauge the effectiveness of their efforts, and forge closer relationships with their clients. Silo Hill Media is a digital marketing company in Boise that does all of these things and more. Silo Hill Media also offers a consulting service in the form of coaching to small businesses that prefer to do their own marketing but do not know where to begin.

Why Hire a Marketing Coach?

Why Hire a Marketing Coach?

Small business entrepreneurs frequently have several hats to wear, and marketing is only one of them. Even so, small business owners without a history in marketing may find the essential component of any organization to be overwhelming. A marketing coach can help in that situation.

An expert who focuses on assisting small business owners in creating and putting into practice successful marketing strategies is known as a marketing coach. They may aid in the identification of your target market, the development of a powerful brand, and the creation of a marketing strategy that will enable you to meet your corporate objectives.

The ability to save time and money is one of the main advantages of employing a marketing coach. For small business owners who are already understaffed, marketing may be a time-consuming and expensive task. Your efforts can be prioritized and a plan can be made that is suited to your needs and budget with the aid of a marketing coach.

A marketing coach can provide your company with a new viewpoint, which is yet another advantage of hiring one. Small business owners can benefit from a fresh viewpoint because they frequently become mired in their own thoughts. You might be challenged to think outside the box and given tools to find new chances by a marketing coach.

You may keep abreast of the most recent marketing trends and technologies with the assistance of a marketing coach. Small business owners may find it challenging to keep up with the continuously shifting marketing environment. You may keep on top of developments and seize new chances by working with a marketing coach.

An accountability and support system can be offered by a marketing coach, too. It can be easy to become discouraged because starting and operating a business is a difficult endeavor. Your motivation and focus can be maintained with the assistance of a marketing coach, who can also provide you with the encouragement you need to succeed.

To sum up, hiring a marketing coach is a terrific idea for small business owners who want to do their own marketing but are unsure of where to begin. You can save time and money by working with a marketing coach, and they can also provide your company with a new perspective while keeping you abreast of emerging trends and technology and offering accountability and support. Silo Hill Media offers marketing coaching to help the DIYers be effective in their marketing strategy.

Designing Better Marketing Emails: 9 Tips to Follow

Designing Better Marketing Emails: 9 Tips to Follow

Marketing emails are a vital part of any digital marketing strategy. They’re a great way to reach out to potential customers and engage existing ones. But if your emails are too generic, they may not be as powerful as they could be. Here are the best tips for email marketing designs.

1. Have a Clear Purpose

Make sure your email’s purpose is clear. You should include a call-to-action that encourages customers to take a specific action, such as signing up for your newsletter or inviting them to your website.

2. Personalize Your Emails

Personalization is vital when it takes place in email marketing. People are more likely to open and read emails that feel like they’re tailored to them. Try to use the recipient’s name in the subject line and adjust the content of the email to reflect their interests.

3. Keep Your Content Focused

You don’t want to overload your readers with too much information in one email. Keep the content of your emails focused and to the point. Use bullet points, short paragraphs, and clear headlines to make the content easier to read.

4. Keep It Short and Sweet

Keep your emails concise and to the point. Your customers don’t have time to read long, drawn-out emails, so ensure you get your message across quickly and efficiently.

5. Utilize Visual Elements

Visual elements like images and videos can make your emails more engaging. They can also help break up long text blocks and make the emails more visually appealing.

6. Use an Eye-Catching Subject Line

Your email subject line is the foremost thing your customers will see. Ensure it’s engaging and attention-grabbing so customers are likelier to open the email.

7. Include a Call-to-Action

Make sure to consist of a call-to-action in your emails. This will encourage customers to take the desired action, such as getting on through to a landing page or making a purchase.

8. Make Sure Your Emails are Mobile-Friendly

More and more people are accessing emails on their mobile devices. Make sure you enhance your emails for mobile devices using a responsive design. This will ensure your emails look good on any device.

9. Test Your Emails

Finally, you should always test your emails before sending them out. Test the whole email setup on different devices to ensure it looks good, and try the email to ensure the links and images are working correctly. Trying your emails will help ensure they’re as effective as possible.

Benefits of Designing Your Email Marketing

Designing your email marketing campaigns can be a great way to maximize the effectiveness of your efforts. Here are some benefits of following the best tips for email marketing designs.

1. Improved Brand Recognition

Designing your email campaigns allows you to create a consistent and recognizable brand image. This will help you create a stronger connection with your customers and build brand loyalty.

2. Personalization

Designing your email marketing campaigns allows you to personalize the content based on the recipient’s preferences. This will help you create a more engaging experience for the recipient and increase their chances of taking action.

3. Increased Engagement

Designing your email campaigns can help you create more engaging content that will likely generate interest and engagement from the recipient. This will help you build a more meaningful relationship with them.

4. Increased Open and Click-Through Rates

Designing your email campaigns can help create emails more likely to be seen and clicked on by the recipient. This will help you get more out of your email marketing efforts.

5. Increased Conversion Rate

Designing your email campaigns can help you create emails that are more likely to result in conversions. This will help you get more out of your efforts and increase your ROI.


Designing better marketing emails is essential to ensure your emails stand out in the mailbox and engage your target audience. By following the nine best tips for email marketing outlined in this article, you can create emails that will help you to achieve the desired results.

Silo Hill Media can provide businesses with an affordable and effective strategy for their marketing needs. This strategy allows all facets of marketing to work together in a cohesive and symbiotic relationship, which increases the chance for success. With the help of Silo Hill Media, businesses can be sure that their marketing is optimized for maximum success. If you want to take recognize of these best tips for email marketing strategy, don’t hesitate to contact Silo Hill Media today.

7 Myths Not Everyone Knows about Digital Marketing Part 2

7 Myths Not Everyone Knows about Digital Marketing Part 2

Digital marketing is one of the most misunderstood and underutilized tools in today’s business world. There are a lot of myths and misconceptions about what digital marketing is and how it works. 

In this blog post, we’re going to dispel some of those myths and set the record straight about what digital marketing is, how it works, and why it’s so essential for businesses of all sizes.

Myth #1: It’s Is Just Another Term for Online Marketing

Wrong! Digital marketing is much more than just online marketing. It encompasses all marketing activities that use digital technologies to reach and engage customers. This includes everything from search engine optimization (SEO) and content marketing to social media marketing and online advertising.

Myth #2: It’s Only about Website Traffic

Many businesses believe that the only goal of digital marketing is to increase website traffic. However, this is not the case. While website traffic is essential, it’s not the only metric that matters. You can also use digital marketing to generate leads, sales, and brand awareness.

Remember, if your website visitors are not converting into customers, then your digital marketing efforts are not achieving their full potential.

Myth #3: It’s Only about Online Marketing

Digital marketing is often thought of as online marketing, but that’s only one part of the story. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. That means that even traditional offline marketing channels like TV, radio and print can be considered digital marketing.

Myth #4: It’s Only for Tech Experts 

Another myth about digital marketing is that you need to be a tech expert to do it. However, this isn’t the case. While it’s true that some digital marketing strategies require a certain level of technical expertise, there are many strategies that are very simple to implement. 

There are also a number of digital marketing tools and platforms that are user-friendly and don’t require a lot of technical know-how. Hence, you can still effectively market your business online even if you’re not a tech expert.

Myth #5: It’s for All Social Media Platforms

With so many social media platforms out there, it’s tempting to think that you need to be on all of them in order to be successful. However, that’s not the case. It’s more important to focus on a few platforms that are most relevant to your business and where your target audience is most active.

Myth #6: It’s Only Effective If You Post Often on Social Media

Many people think you need to constantly post new content to your social media platforms to stay relevant. However, that’s not always the best strategy. In fact, posting too often can actually turn people off and make them less likely to engage with your brand.

Myth #7: It’s Best to DIY

In the age of DIY and online tutorials, it’s quite tempting to assume that you can handle all aspects of your digital marketing campaign yourself. However, unless you have extensive training and experience, it’s best to leave some aspects of your campaign to the professionals.


There are several myths about digital marketing that many people are unaware of. By understanding these myths, businesses can create more effective digital marketing strategies and avoid making common mistakes. Additionally, individuals can be more critical of the information they consume online and be better informed about the true nature of digital marketing. 

Silo Hill Media can help you take your digital marketing to the next level. We offer digital marketing services in Boise to help businesses achieve their marketing goals. We can help with everything from creating a social media strategy to managing an online reputation. We also offer affordable and effective SEO services. Get in touch with us today to learn more about how we can help you grow your business!

7 Myths Not Everyone Knows about Digital Marketing – Part 1

7 Myths Not Everyone Knows about Digital Marketing – Part 1

Digital marketing is one of the most important aspects of any business in the modern world. It is the process of marketing a product or service using digital technologies, mainly on the internet. However, many misconceptions about digital marketing can lead to businesses not getting the most out of their digital marketing campaigns. 

This blog post will dispel some of the most common myths about digital marketing.

Myth #1: It’s Too Expensive 

While it is true that some digital marketing channels can be expensive, such as pay-per-click (PPC) advertising, many digital marketing channels are either free or very low cost. 

For example, social media marketing and search engine optimization (SEO) are both very effective digital marketing channels that are relatively inexpensive to implement.

Myth #2: It’s Easy

Yes, digital marketing is easier than traditional marketing, but it is still a complex process that requires a lot of planning, hard work, dedication, creativity, and execution. Businesses that try to take on digital marketing without a plan or the right resources will likely find it very difficult to succeed.

Myth #3: It’s Only for Big Businesses

Digital marketing is often thought of as something that is only for big businesses. In reality, digital marketing can be an excellent tool for businesses of all sizes. Anyone that has a website can take advantage of the benefits of digital marketing. 

Myth #4: It’s a Short-Term Solution

Digital marketing is not a short-term solution. It is an ongoing process that requires continuous effort and investment. It is not a sustainable way to grow a business in the long term.

Myth #5: It’s a Waste of Time

Digital marketing seems like a waste of time because, for example, you think you should have content on every social media platform. However, it is not what should happen. You should only focus on the social media platforms that are most relevant to your business and where your target audience is most active. 

There is no need to waste time and resources on social media platforms that will not generate any results.

Myth #6: It’s Instant

While digital marketing can be faster and more convenient than traditional marketing, it’s not always immediate. It can take time to see results from digital marketing campaigns and sometimes even longer to see a return on investment.

Myth #7: It’s a Guaranteed Success

Digital marketing is not always a guaranteed success. While it can be an effective tool for reaching new customers, it does not always work. Many factors contribute to success, and digital marketing is just one piece of the puzzle.


Digital marketing is essential for businesses of all sizes to reach their target audiences. It’s important to understand that digital marketing is constantly changing, so what may have been true a year ago may not be true today. The most important thing you can do is to stay up-to-date on the latest trends and best practices.

Silo Hill Media provides affordable and effective digital marketing services in Boise and around the country. We focus on creating a strategy that allows all aspects of your marketing to work together, so you can focus on running your business. We also provide reputation management services to help protect your business from fake negative reviews. Get in touch with us today!