How to Improve Your Website’s SEO and Search Ranking

How to Improve Your Website’s SEO and Search Ranking


In today’s digital world, having a strong online presence is crucial for businesses of all sizes. One of the most effective ways to achieve this is by improving your website’s SEO (Search Engine Optimization) and search ranking. By optimizing your website for search engines like Google, you can increase its visibility in organic search results, drive more traffic to your site, and ultimately boost sales and revenue.

In this blog post, we will discuss some essential tips on how to improve your website’s SEO and search ranking. We’ll cover everything from keyword research to technical optimizations that can help you rank higher on Google and other search engines.

1. Conduct Keyword Research

Keyword research is the foundation of any successful SEO strategy. It involves identifying the words and phrases that people are using to find products or services similar to yours on search engines. By targeting these keywords in your content, you can increase the likelihood of appearing in relevant searches.

To conduct keyword research, start by brainstorming a list of potential keywords related to your business or industry. Then use tools like Google Keyword Planner, Ahrefs Keywords Explorer, or Moz Keyword Explorer to analyze their search volume, competition level, and relevance to your target audience.

2. Optimize Your On-Page Content

Once you have identified the right keywords for your website, it’s time to optimize your on-page content accordingly. This includes creating high-quality content that provides value to users while incorporating targeted keywords naturally throughout the text.

Here are some best practices for optimizing your on-page content:

  • Include your primary keyword in the title tag, meta description, and URL of each page.
  • Use relevant header tags (H1, H2, H3) to structure your content and include keywords where appropriate.
  • Add internal links to other pages on your website that are related to the topic at hand. This helps search engines understand the context of your content and improves user experience by providing additional resources for users to explore.
  • Optimize images by compressing them for faster load times and adding descriptive alt text with relevant keywords.

3. Improve Your Website’s Technical SEO

Beyond optimizing your content, it’s essential to address any technical issues that may be hindering your website’s search ranking performance. Some key aspects of technical SEO include:

  • Site speed: A slow-loading website can negatively impact both user experience and search rankings. Use tools like Google PageSpeed Insights or GTmetrix to analyze your site’s loading speed and implement recommended optimizations such as enabling compression, minifying CSS/JavaScript files, and leveraging browser caching.
  • Mobile-friendliness: With more than half of all web traffic coming from mobile devices, having a mobile-friendly website is crucial for SEO success. Test your site’s mobile compatibility using Google’s Mobile-Friendly Test, and make any necessary adjustments to ensure a seamless browsing experience for users on all devices.
  • Crawlability and indexability: Ensure that search engines can easily crawl and index your website by submitting an XML sitemap to Google Search Console, using robots.txt files to control access to certain pages, and fixing any broken links or 404 errors.

4. Build High-Quality Backlinks

Backlinks, or inbound links from other websites, are a crucial factor in determining your website’s search ranking. When reputable sites link back to your content, it signals to search engines that your site is trustworthy and authoritative in its niche.

To build high-quality backlinks for your website:

  • Create valuable, shareable content that others will want to reference on their own sites.
  • Reach out to influencers and industry experts for guest posting opportunities or collaborations.
  • Promote your content through social media channels and online communities relevant to your target audience.

5. Monitor Your Progress and Adjust Your Strategy

Improving your website’s SEO and search ranking is an ongoing process that requires regular monitoring and adjustments. Use tools like Google Analytics, Google Search Console, or third-party platforms like Ahrefs or Moz Pro to track key performance metrics such as organic traffic, keyword rankings, bounce rate, and conversion rates.

By analyzing this data over time, you can identify areas of improvement in your SEO strategy and make informed decisions about which tactics are working best for your business.


In conclusion, improving your website’s SEO and search ranking involves a combination of keyword research, on-page optimization, technical improvements, backlink building, and ongoing analysis. By implementing these strategies consistently over time, you can increase the visibility of your site in organic search results and drive more targeted traffic to help grow your business.

Why Hire a Marketing Coach?

Why Hire a Marketing Coach?

Small business entrepreneurs frequently have several hats to wear, and marketing is only one of them. Even so, small business owners without a history in marketing may find the essential component of any organization to be overwhelming. A marketing coach can help in that situation.

An expert who focuses on assisting small business owners in creating and putting into practice successful marketing strategies is known as a marketing coach. They may aid in the identification of your target market, the development of a powerful brand, and the creation of a marketing strategy that will enable you to meet your corporate objectives.

The ability to save time and money is one of the main advantages of employing a marketing coach. For small business owners who are already understaffed, marketing may be a time-consuming and expensive task. Your efforts can be prioritized and a plan can be made that is suited to your needs and budget with the aid of a marketing coach.

A marketing coach can provide your company with a new viewpoint, which is yet another advantage of hiring one. Small business owners can benefit from a fresh viewpoint because they frequently become mired in their own thoughts. You might be challenged to think outside the box and given tools to find new chances by a marketing coach.

You may keep abreast of the most recent marketing trends and technologies with the assistance of a marketing coach. Small business owners may find it challenging to keep up with the continuously shifting marketing environment. You may keep on top of developments and seize new chances by working with a marketing coach.

An accountability and support system can be offered by a marketing coach, too. It can be easy to become discouraged because starting and operating a business is a difficult endeavor. Your motivation and focus can be maintained with the assistance of a marketing coach, who can also provide you with the encouragement you need to succeed.

To sum up, hiring a marketing coach is a terrific idea for small business owners who want to do their own marketing but are unsure of where to begin. You can save time and money by working with a marketing coach, and they can also provide your company with a new perspective while keeping you abreast of emerging trends and technology and offering accountability and support. Silo Hill Media offers marketing coaching to help the DIYers be effective in their marketing strategy.

3 Reasons why Small Businesses Should Utilize Video Marketing

3 Reasons why Small Businesses Should Utilize Video Marketing

When trying to sell their goods or services, small businesses frequently confront a special set of difficulties. It can be challenging to properly connect and engage potential clients when you have few resources and must stand out in a competitive market. Video marketing is a potent strategy that small firms can employ to overcome these difficulties.

A method known as “video marketing” entails producing and disseminating videos in order to advertise a company, a good, or a service. Due to the extensive use of the internet, social media, and the preference for visual content, it has grown in popularity in recent years. Studies have actually demonstrated that viewers are more likely to interact with and recall video information than they are with text or image-based media.

There are a lot of reasons why small firms should think about including video marketing in their overall plan. These are only a few:

Visibility: Small businesses can expand their audience and become more visible by producing and sharing films. For companies who do not have the financial resources to invest in more traditional types of advertising, like radio or TV commercials, this is especially crucial. Small businesses may simply contact potential clients online where they are already consuming content by posting films to social media or hosting them on their own websites.

Increased engagement: Video content is more captivating and attention-grabbing than other forms of media, making it a powerful tool for connecting small businesses with their customers. Small businesses can improve their chances of being seen and remembered by making videos that are interesting, amusing, or emotionally moving.
Greater credibility: Video marketing can aid small firms in developing trust and credibility with their audience. Small businesses can give prospective clients a more genuine and palpable impression of what they have to offer by demonstrating their goods or services in use. For businesses that might be new or unfamiliar to their target market, this might be very effective.

Improved SEO: In addition to its potential to raise awareness and participation, video marketing may aid small businesses in enhancing their search engine optimization (SEO). This is due to the fact that Google and other search engines favor websites with video content, increasing the likelihood that firms using video marketing will appear higher in search results.

Even while the advantages of video marketing are obvious, it can be difficult for small businesses to know where to begin. Silo Hill Media steps in at this point. Silo Hill Media is a full-service video production firm that focuses on assisting small businesses in producing effective movies of exceptional quality and professionalism.

For the needs and budget of any small business, Silo Hill Media provides a variety of services. Whether you require a straightforward explainer film to present your good or service or a more intricate production to highlight your brand, Silo Hill Media has the skills and knowledge to make your idea a reality.

The customized approach Silo Hill Media takes to every project is one of the main benefits of working with them. The staff at Silo Hill Media is aware that every small business is different, and they collaborate closely with their customers to create a tailored video marketing strategy that fits their particular objectives and requirements.

To help small businesses get the most of their video marketing initiatives, Silo Hill Media offers a variety of support services in addition to their expert video production services. This includes video SEO services to help companies rank higher in search results as well as social media marketing and email marketing services to help companies connect with and engage with their audience.

In general, video marketing is a crucial tool for small firms trying to distinguish themselves in a crowded market and establish genuine connections with their customers. Small businesses can harness the power of video marketing to raise awareness, engagement, credibility, and SEO by collaborating with a dependable partner like Silo Hill Media. Silo Hill Media makes it simple for small businesses to begin using video marketing and start seeing results by offering a variety of expert video production and support services.

Get More Clients with These 6 Helpful SEO Strategies

Get More Clients with These 6 Helpful SEO Strategies

Whether you want to sell high-quality products or offer reliable services, there’s no better feeling than a client finding your business. And for this reason, you must find different ways to scale your company. 

However, scaling your business goes beyond social media or email marketing. While these tools are must-haves in your digital marketing arsenal, we strongly recommend reaching out to search engine optimization services. Otherwise, you’ll miss out on several potential clients and customers. 

As more potential customers and clients rely on search engines, this article will discuss six helpful SEO strategies you can use for your website and online content. 

1. Post on Google My Business 

If you’re a local business, search engine optimization services strongly recommend adding Google My Business to your digital marketing arsenal. A GMB profile can help clients find similar companies in your area. 

On this platform, you can display all your crucial business information, such as your website, social media channels, operation hours, contact information, frequently asked questions, customer reviews, and testimonials. Like your website, you can also add keywords on this platform to boost your rankings on the local search engine.

2. Upload Customer Reviews 

Like other significant investments, search engine optimization services say trust is crucial for any successful business. And uploading excellent customer reviews and testimonials are the most powerful evidence of your business’s positive reputation. Around 78% of consumers trust online reviews as much as recommendations from loved ones. 

As Google has a trust component in its algorithm, constantly uploading reviews and responding to them signals that you are an active and trustworthy business. Thus, an active business will gain more frequent crawling from search engines and can outrank your competition. 

3. Maximize Google Analytics 

A successful marketing campaign begins when you understand your target audience. And for this reason, search engine optimization services strongly recommend using analytic tools. 

Maximizing all of Google Analytics’s essential features can help you monitor your website’s performance and acquisition. It will also give you a summary of where your clients are coming from and which marketing tactics need more investment. 

Moreover, Google Analytics can help you see which content is performing well and help improve your future content plan. 

4. Use On-Page SEO

Creating a well-optimized website is always best to gain more clients and improve your rankings. On-page SEO means optimizing your website’s pages for search engines. It’s crucial to describe what products or services your business offers so the search engine can know when to suggest your company over the others. Otherwise, you’ll miss out on several potential clients. 

5. Use Relevant Keywords

Search engine optimization services strongly recommend using keywords because they match you with real humans searching for your business. And for this reason, you must always add keywords to every content you publish online. 

Long tail keywords are essential to creating compelling and relevant content because they increase your brand visibility online.

6. Create Quality and Relevant Content

Lastly, where there are keywords, there should also be quality content. As a business owner, you must also give the people what they want. However, before you can achieve this, you must understand who your target customers and clients are. 

Instead of assuming what your target audience wants, it’s best to ask them which content they crave. Create a poll and let your followers or clients answer your question. That way, you can implement a more successful digital marketing strategy.  


Regardless of what your business offers, search engine optimization services strongly recommend maximizing these strategies to help you gain more clients. Otherwise, you can’t enjoy higher sales. 

Silo Hill Media is a digital marketing agency offering high-quality yet affordable search engine optimization services in Boise, Idaho. Get in touch with us today, and we can help you scale your business! 

5 Ways You Can Benefit from Using SEO and PPC Together

5 Ways You Can Benefit from Using SEO and PPC Together

PPC and SEO are two online advertising methods that can be used together to create a more effective campaign. PPC can be used to drive traffic to a website, while SEO can be used to improve the visibility of a website in search engine results pages.

Both are crucial aspects of marketing campaigns. Improving SEO can help your website rank higher on Google and make it more visible to potential customers, while PPC ads can provide an immediate boost in traffic to your website.

Here are some benefits of using PPC and SEO together. 

1) Boosts Organic Rankings

Organic traffic is the best traffic you can get to your website. It’s free, and it comes from people who are actively searching for the products or services you offer.

However, getting organic traffic can be difficult. It takes time to improve your website’s SEO, and there’s no guarantee that your efforts will pay off. PPC can help you get immediate results by driving traffic to your website, which can in turn help improve your website’s organic rankings.

2) More Traffic, More Conversions

The more traffic you have to your website, the more chances you have of making a sale.

PPC and SEO can both be used to drive traffic to your website. However, SEO can take months or even years to show results, while PPC can provide an immediate boost in traffic.

3) Better SERP Visibility

With PPC, you can get your ad to show up on the first page of Google search for your targeted keywords. SEO can also get you on the first page of a search engine results page, but it takes a lot longer to achieve.

When a brand’s ads show up frequently compared to its competitors, it creates the illusion that the brand is doing better. This is because the PPC ad is more visible and is likely to be clicked on.

4) Improved Brand Awareness

Customers are more likely to notice a brand when they see it more often. With PPC, you can easily target new customers and get them to notice your brand.

PPC also allows brands to target customers who are already familiar with their products or services. Both methods can help potential customers learn more about your business and what you have to offer.

5) Better Return on Investment (ROI)

When done correctly, PPC can provide a great return on investment (ROI) for your business. Many businesses have seen a significant increase in sales and revenue from PPC campaigns.

PPC is a great way to reach potential customers who are already interested in what you have to offer. This means that you are more likely to make a sale from a PPC campaign than from other marketing methods.

The same goes for SEO. When you invest in SEO, you’re really investing in your ability to reach and engage your target audience. After all, if your target customers can’t find you online, they’re not going to be able to do business with you.


PPC and SEO are both important marketing strategies that can help you reach your target audience and improve your bottom line. However, it’s important to understand the differences between the two so that you can decide which one is right for your business.

Optimize your SEO and PPC marketing with Silo Hill Media. We offer digital marketing services in Boise to grow your online presence and cultivate your audience. Get in touch with us to learn how.

Yes, Website Design Impacts SEO: Here’s How!

Yes, Website Design Impacts SEO: Here’s How!

Website design matters for many reasons. It helps create first impressions, improve user experience, and enhance your search engine optimization (SEO) efforts.

First impressions are essential. A well-designed website will make an excellent first impression on visitors, whereas a poorly designed website will turn them away. User experience is also important. A website that is difficult to navigate or doesn’t provide the information visitors are looking for will cause them to leave quickly. 

Good design can help with SEO. A well-designed website that is easy to navigate and contains relevant keywords will rank higher on search engine results pages (SERPs), making visitors more likely to find it.

So, if you want to create a website, make sure to put design at the top of your list of priorities. It will pay off in the long run. To understand better, here are some ways your website design impacts your SEO performance.

Some Web Design Elements and How They Impact Your Site’s SEO Performance

Web design is more important to SEO than most people think. The layout, structure, and overall design of your website can significantly impact your search engine rankings.


Your website’s navigation is one of its most critical design aspects. It is the first thing visitors see and defines whether your site is easy to use. How you design your website’s navigation can impact how easily search engine spiders can crawl and index your site’s content. 

If your navigation is designed in a way that makes it difficult for search engine spiders to crawl your site, it can negatively impact your SEO. Moreover, the more accessible users find the content they’re looking for, the more likely they will stay on your site and continue engaging with it. 

If your navigation is confusing or difficult to use, it can cause users to leave your site, hurting your SEO.

Mobile Responsiveness

Mobile responsiveness has become increasingly important for SEO performance. In the past, it was enough to have a browser-friendly website; however, with the rise of mobile search, it’s now necessary to have a mobile-responsive website to rank well in mobile search results.

Google has rolled out mobile-first indexing, which means they will index and rank websites based on their mobile version first. That is a significant change, as previously, the desktop version of a website was used for indexing and ranking. Therefore, if your website is not responsive, it will likely be ranked lower in mobile search results.

Images and Videos

It’s no secret that images and videos can significantly impact SEO performance. In fact, pages with pictures and videos are more likely to rank higher in search engine results pages (SERPs).

There are many reasons this is the case. For one, images and videos are more engaging than plain text, so they can help to keep users on your site for longer. They can also help boost your click-through rate (CTR), a key ranking factor. Of course, simply adding images and videos to your site isn’t enough to guarantee better SEO performance. You also need to make sure that they are optimized for search engines by resizing them and placing alt text.

Header Hierarchy

Header hierarchy is one of the most important aspects of on-page SEO. It is a way of organizing the content on your website so that search engines can easily understand the relationships between your pages. 

A good header hierarchy can help improve your SEO in several ways:

  • It can help search engines understand the structure of your website. It is essential because it can influence how your website is indexed and ranked.
  • It can help improve the click-through rate (CTR) from the search engine results pages (SERPs).
  • It can help make your website more user-friendly, which is also crucial for SEO. 


Web design can have a significant impact on SEO performance. A well-designed website can help improve your search engine ranking and visibility. There are many factors to consider when designing your website, including your website’s layout, navigation, and content. By keeping these factors in mind, you can help ensure that your website is designed to maximize its SEO performance.

Your website should be designed to generate more customers and maximize your ROI. If it is not doing that already, we can modify it to meet the correct criteria or design a new site that will do. Silo Hill Media is based in Caldwell, ID, and offers affordable and effective local SEO services that allow all facets of your marketing to work in a symbiotic way. Get in touch with us today.