Why Small Businesses Need to Embrace Digital Advertising

Why Small Businesses Need to Embrace Digital Advertising

Print advertisements and other traditional forms of advertising are losing effectiveness as the world gets more digital. While print advertising has long been a mainstay for companies, digital advertising has supplanted it as the most effective way to reach consumers. Digital advertising is displacing print advertising for a number of reasons, and small firms must adopt it if they want to remain competitive.

First, compared to print advertising, digital advertising is far more economical. By using digital advertising, businesses can reach a much larger number of people for a small fraction of the cost of a print ad. For small firms, which frequently have constrained advertising resources, this is particularly crucial. Additionally, digital advertising enables more exact targeting, allowing companies to target their specific market.

Second, comparing digital and print advertising, the latter is simpler to quantify. With digital advertising, companies can monitor the effectiveness of their campaigns in real time and make changes as necessary. Companies can’t tell if their print ads are reaching their target audience and having an effect, which makes it hard for them to know if they are working.

Third, digital advertising enables increased client engagement. Real-time interaction between businesses and customers is made possible by social media platforms like Facebook and Instagram, which can increase brand loyalty and repeat business. Additionally, video advertising enables companies to express their narrative in a more captivating and dynamic manner, which may assist to forge a closer bond with customers.

Small businesses must use digital advertising, including that found on websites, social media, and video, in order to remain competitive. In today’s digital environment, a website is a requirement for any business. Customers can readily find businesses online because to the platform it gives them to advertise their goods and services. For businesses to connect with customers and create communities, social media sites like Facebook and Instagram are also crucial. Businesses can use video advertising to present their goods or services in an exciting style and to convey their narrative in a more compelling way.

Digital advertising is replacing print advertising because it is cheaper, easier to track, and more interesting. Small businesses need to use digital marketing methods like websites, social networking, and video ads to stay competitive. By doing this, businesses will be able to connect with more people, gauge the effectiveness of their efforts, and forge closer relationships with their clients. Silo Hill Media is a digital marketing company in Boise that does all of these things and more. Silo Hill Media also offers a consulting service in the form of coaching to small businesses that prefer to do their own marketing but do not know where to begin.

Why Hire a Marketing Coach?

Why Hire a Marketing Coach?

Small business entrepreneurs frequently have several hats to wear, and marketing is only one of them. Even so, small business owners without a history in marketing may find the essential component of any organization to be overwhelming. A marketing coach can help in that situation.

An expert who focuses on assisting small business owners in creating and putting into practice successful marketing strategies is known as a marketing coach. They may aid in the identification of your target market, the development of a powerful brand, and the creation of a marketing strategy that will enable you to meet your corporate objectives.

The ability to save time and money is one of the main advantages of employing a marketing coach. For small business owners who are already understaffed, marketing may be a time-consuming and expensive task. Your efforts can be prioritized and a plan can be made that is suited to your needs and budget with the aid of a marketing coach.

A marketing coach can provide your company with a new viewpoint, which is yet another advantage of hiring one. Small business owners can benefit from a fresh viewpoint because they frequently become mired in their own thoughts. You might be challenged to think outside the box and given tools to find new chances by a marketing coach.

You may keep abreast of the most recent marketing trends and technologies with the assistance of a marketing coach. Small business owners may find it challenging to keep up with the continuously shifting marketing environment. You may keep on top of developments and seize new chances by working with a marketing coach.

An accountability and support system can be offered by a marketing coach, too. It can be easy to become discouraged because starting and operating a business is a difficult endeavor. Your motivation and focus can be maintained with the assistance of a marketing coach, who can also provide you with the encouragement you need to succeed.

To sum up, hiring a marketing coach is a terrific idea for small business owners who want to do their own marketing but are unsure of where to begin. You can save time and money by working with a marketing coach, and they can also provide your company with a new perspective while keeping you abreast of emerging trends and technology and offering accountability and support. Silo Hill Media offers marketing coaching to help the DIYers be effective in their marketing strategy.

Social Media Marketing is Essential!

Social Media Marketing is Essential!

A crucial component of any small business’s marketing plan should be social media marketing. Several factors indicate that a small firm should prioritize social media marketing:

Cost-effective: Using social media marketing to reach a larger audience is a good use of resources for small businesses. It makes it possible for small companies to contact their target market without spending a lot of money on conventional means of advertising.

Increased brand recognition: Social media platforms give small businesses the chance to expand their audience and raise their brand awareness. Small businesses can improve their visibility and develop devoted fans by sharing material frequently and interacting with followers.

Customer engagement: Social media gives small businesses the chance to engage with their clients directly, which can foster loyalty and help create lasting relationships. Small businesses can demonstrate that they value their clients and are prepared to go above and beyond to meet their needs by responding to inquiries and grievances from customers.

Ads that are specifically targeted to certain demographics and interests are available on social media platforms for small businesses. This can improve the chances of making a sale by enabling small businesses to connect with the right clients at the right time.

Increased search engine rankings: Social media can also aid small businesses in gaining a higher rating on search engines. Small businesses can increase their exposure on search engines by consistently producing pertinent and interesting information on social media, which will make it simpler for potential customers to locate them.

Customer insights: Social media enables small firms to compile insightful data about their clients. Small businesses can improve their products and services by tailoring their marketing strategies and learning more about their customer’s interests and preferences by evaluating the data accessible on social media sites.

Competition: Nearly every company in the current digital era has a social media presence. Small businesses risk falling behind their rivals and missing out on important possibilities by lacking a robust social media presence.

All things considered, social media marketing is an essential component of any small business’s marketing plan. It is an economical method for expanding your audience, raising brand exposure, enhancing consumer engagement, and gaining insightful information about your clients. You can stay competitive and succeed in the modern digital world by concentrating on social media marketing with the aid of Silo Hill Media.

Social Media Marketing Benefits Your Business in These Ways

Social Media Marketing Benefits Your Business in These Ways

Social media is the most effective tool businesses, and brands can use to reach new customers and grow their influence in today’s virtual landscape. With around 5 billion people online, there are endless opportunities to generate leads and build relationships with potential and current customers. Social media marketing can also provide valuable insights into customer behavior, help businesses communicate with customers, and much more. Here are some ways you can benefit from it:

Crisis Comms

It’s often said that “all publicity is good publicity.” But this isn’t always the case—especially for small businesses. If you’re an SME and hit with a big, bad publicity stunt, it can be a real speed bump for your company. Dealing with a crisis is always tough, but how you respond is crucial. Your response to an event can influence how your customers view you now and in the future.

Before taking any action, it is important to consider all factors and judge the best action. Social media marketing can get your message out quickly and stay connected with your customers. But before you hit send, take a moment to ensure your message is well-crafted and thought out.

Customer Assistance

People use social media to voice their complaints or concerns because it is easier and faster than being put on hold to speak to a customer service representative. As a business, you should be aware of this and be prepared to address any issues that arise on social media through these methods:

  • To reach the widest audience possible, you should have a presence on multiple social media platforms. That way, no matter where your consumers are, they’ll be able to reach you.
  • It’s important to respond to customer concerns quickly and efficiently to show that you care about them and take their concerns seriously.
  • Check your accounts regularly, so your customers can immediately respond.
  • Creating a playbook ensures that social media inquiries are handled consistently and efficiently. This plan can outline the steps to respond to common customer issues, such as refunds, product questions, or complaints. Having this plan in place can help to provide peace of mind and improve customer satisfaction.
  • It is important to be consistent so that your audience knows how you will react in different situations. If you are not consistent, people may not take you seriously. Having a plan of what to do in different situations will help you to be more consistent.

Monitored Brand Image

Social media provides a window into how the public perceives your brand. You can use social media to get real-time feedback about what people think of your company. This feedback can help you make informed decisions about your brand. Positive and negative feedback can be useful, so take it all in and use it to improve your brand.

Real-World Updates on Trends

Your competitors are on social media, so you should be, too. This way, you can see what they are up to and learn from it. Also, you can stay updated on industry trends so that the information you share with your audience is always relevant.

As We Close, You Should’ve Been on Social Media Marketing Yesterday

Social media can help you connect with more people, grow your audience, and generate leads and sales. It’s free to use, so there’s no reason not to be on social media.

Market Online with Silo Hill Media Today

We provide clients with an affordable and effective social media marketing strategy that combines multiple features to improve your ROI. Schedule a call today to find out how our solutions can help your business grow!

Videos on Social Media: How Long Should Your Videos Be?

Videos on Social Media: How Long Should Your Videos Be?

In recent years, social media has truly become an increasingly popular way for people to reach and connect with each other and share information. As a result, many businesses are now using social media to promote their products and services. One of the best ways to do this is through video.

However, with so many different social media platforms available, it can be challenging to know the best length for a video. In this article, our digital marketing agency in Boise will look at the best lengths for video on each of the most popular social media platforms.


Facebook is arguably the largest social network in the world, and it’s also a great place to share videos. Unlike YouTube, Facebook has a time limit for videos: they can be up to 60 minutes long.

That said, most Facebook videos are much shorter than that. The average Facebook video is typically around 3 minutes long. That’s because people tend to scroll through their Facebook feeds quickly and don’t have much time to watch long videos.

If you want your Facebook videos to be seen by as many people as possible, keep them under 3 minutes. You can always post longer videos on Facebook, but they may not get as much engagement as shorter ones.


Instagram is a photo-sharing app that also allows you to share short videos. Videos on Instagram can be up to 60 seconds long.

That may not seem like a lot of time, but it’s plenty if you use Instagram for short, snackable content. The key to creating great Instagram videos is to keep them focused and to the point.

If you’re posting a video on Instagram, ensure it’s under 60 seconds and has a clear purpose. That way, you’ll be sure to capture your audience’s attention.


Twitter is a platform that is known for its short, concise content. As a result, videos that are shorter in length are generally more effective. Twitter also prefers videos that are less than two minutes long, so it is best to keep your videos short and to the point.


YouTube may be the largest video-sharing platform in the world, and it’s perfect for long-form content. There are no time limits on YouTube videos, so you can upload anything from just a few seconds to a few hours without any problems.

Of course, not every video needs to be an hour long. In general, shorter videos perform better on YouTube than longer ones. The sweet spot for YouTube videos is around 4 minutes. That’s long enough to cover a topic in depth without boring your viewers.

If you’re just starting out on YouTube, you may want to experiment with different video lengths to see what works best for your audience.


On TikTok, the best length for a video is between 15 and 60 seconds. This is because TikTok is all about quick, bite-sized content that is easy to consume. The shorter your video, the more likely people will watch it all the way through.

If you have a longer video that you want to share on TikTok, you can always break it up into multiple parts and post it as a series. This way, people can watch one part at a time and won’t get overwhelmed by a longer video.


Each social media platform has its own ideal video length. For example, Facebook videos should be around three minutes, while Instagram videos should be under 60 seconds. This is because each platform has a different purpose and audience. 

However, there are some general guidelines that can be followed when creating videos for social media. For example, videos should be engaging and visually appealing. They should also be concise and to the point. 

Following these guidelines and working with a social media marketing expert will help ensure that your videos are successful on any social media platform.

Silo Hill Media is a digital marketing agency in Boise that offers social media marketing services, among others. We can help your brand thrive on various platforms using strategies that deliver results. Contact us today to know more!

Why ECommerce Businesses Should Care About Brand Reputation on Social Media

Why ECommerce Businesses Should Care About Brand Reputation on Social Media

Today, customers are more likely to trust their peers on social media than they are to trust businesses. To build and maintain a good reputation, you must have a solid social media presence.

Let’s read on to learn why eCommerce businesses should care about brand reputation management on social media:

Why Brand Reputation Truly Matters

A company’s reputation is among its most valuable assets. It’s what customers, investors, employees, and business partners think of when they hear the company’s name. A strong reputation can attract new customers and help a company retain existing ones. It can also attract top talent and help a company secure funding.

Conversely, a weak reputation can repel customers, employees, and partners. It can make it difficult to attract new talent and funding. In today’s business environment, where companies are increasingly being held accountable for their actions, it’s more important than ever to manage your company’s reputation effectively.

What’s the Connection Between Brand Perception and Social Media?

One of the things you need to keep in mind about social media is that it’s a two-way street. That means that you need to be actively engaged with your audience, listening to what they say and responding to their needs. This interaction will help to shape how people perceive your brand.

Of course, the content you share on social media will also significantly impact how people perceive your brand. Ensure you’re sharing high-quality, exciting content that will resonate with your target audience.

Overall, the connection between brand perception and social media is a strong one. If you’re not making the most of social media to connect with your audience and shape public perception of your brand, you’re missing out on a powerful marketing tool.

Tips for Brand Reputation Management on Social Media

Here are some tips for brand reputation management on social media:

Always Keep Track of What People Are Saying About Your Brand

Several tools can be used to track mentions of your brand online, including Google Alerts, Social Mention, and Hootsuite Insights. Set up alerts for your brand name, product name, and key executives so you can quickly respond to any negative feedback.

Respond to Feedback Both Positive and Negative

When someone leaves a positive review, thank them for their feedback. When someone leaves a negative review, apologize and try to resolve the issue. Ignoring negative reviews will only make the situation worse.

Be Proactive

Don’t wait for someone to leave a negative review before taking action. If you see someone unhappy with your product or service, reach out and try to resolve the issue. This shows that you care about your customers and that you will go the extra mile to keep them happy.

Encourage Customers to Leave Reviews

Make sure it’s easy for your customers to leave great reviews on your website and social media pages. Send follow-up emails after purchase and include links to review sites. Many customers are happy to leave a review if they know it only takes a few minutes.

Maintain Brand Consistency on All Social Media Platforms

Maintaining brand consistency across all social media platforms can be difficult for businesses. There are lots of factors to consider, from the tone of your posts to the visuals you use.

Also, to help you stay consistent, consider creating a content calendar. This will help you plan what you’re going to post and when you will post it.

Maintaining brand consistency on social media can be tough, but it’s important to consider if you want to create a cohesive and professional brand image.


ECommerce businesses should care about brand reputation on social media for several reasons. First, social media is a powerful tool for marketing and advertising. Businesses that invest in social media can reap the benefits of increased brand awareness and reach. Social media can also help businesses build trust and credibility with potential and current customers. Finally, social media can provide valuable insights into customer needs and wants.

eCommerce businesses that ignore their brand reputation on social media do so at their peril. Brand reputation management is vital for all businesses, but it is especially important for companies that rely on online sales. Social media has the power to make or break a business, and eCommerce businesses should ensure that they are doing everything they can to protect and improve their online reputation.

Silo Hill is a trusted digital marketing company offering brand reputation management, social media marketing services, and more. Contact us today to learn more about our services!