Why Should Businesses Maximize Utilizing Social Media?

Why Should Businesses Maximize Utilizing Social Media?

Social media has changed the way businesses promote online. In the past, companies relied on more traditional marketing methods to reach their target audiences. However, with the advent of social media, businesses now have a new way to reach out to potential customers.

With social media, businesses can connect with their target audiences in a more personal and engaging way. They can also share their brand’s story and values with a broader audience, which can help to build trust and credibility. But why should businesses maximize social media use?

1. Boosts Brand Awareness

Social media can help businesses boost brand awareness and reach potential customers. With social media, companies can share their brand’s story and values with a broader audience, which can help to build trust and credibility.

When used correctly, social media can be a powerful tool for businesses. It can help to build relationships with customers, create a community around your brand, and boost awareness of your products or services. As a result, more people will know about and support the brand.

2. Drives Website Traffic

Social media can also help businesses drive website traffic. By sharing links to your website on social media, you can increase the number of people who visit your site. As a result, a boost in website traffic can help generate leads that can convert into sales.

In addition, businesses can also use social media to build relationships with potential and current customers. Engaging with customers on social media leads to increased customer loyalty.

3. Better Customer Engagement

Social media can also improve customer engagement. By interacting with customers on social media, businesses can create a rapport with customers, leading to increased customer loyalty. In addition, social media can also act as a customer service platform.

Customer service is the only way customers can interact, reach out, or engage with the companies they support to get the desired results. Being approachable on social media should make it easier for customers to keep a line of communication with brands when the need arises.

4. Strengthens Brand Loyalty

Business owners can also use social media to strengthen brand loyalty. Creating loyalty among customers is essential for any business. Customers loyal to your brand will continue to support your business and buy your products or services.

The best way to create brand loyalty is to create a community on social media. Building a community of customers who are passionate about your brand can help you create brand loyalty. As a result, more people will follow and strengthen the customer base.

5. Cost-Efficient Solution

Social media marketing is a cost-effective solution because it is a form of inbound marketing. Inbound marketing is a marketing strategy focusing on attracting customers to your business. As a result, companies would not need to pay upfront costs to promote products and services.

Running social media campaigns is much cheaper than using traditional media to promote products and services. Business owners would only need a solid campaign structure, the collaterals required, and the perfect timing to post it online.


Social media marketing is one of the most effective tools for businesses. It is a powerful tool that can help businesses to connect with potential customers and boost their sales. However, social media marketing is not a magic pill that can immediately grow your business.

Businesses must be willing to invest time and effort to grow their social media channels. It should all start with a vision and continue through passion and purpose. If you are not willing to commit to social media marketing, it may not work for you.

Silo Hill Media is a Boise digital marketing agency offering businesses web development services. We also provide SEO services, helping local companies rank better on search results. As a result, we aspire to bring our clients to the forefront of their niches. Inquire on our website and schedule a call with our experts today.

How to Use Social Media Marketing to Boost Your Business

How to Use Social Media Marketing to Boost Your Business

It’s no secret that social media marketing can be a great way to connect with potential and current customers. In fact, social media marketing has become one of the most popular and effective marketing strategies out there. 

If you are curious about how you can use social media for your business, here are a few tips to help you get started. 

1. Define Your Goals

Before you start using social media for marketing, it’s important to have a clear idea of what you’re trying to accomplish. Do you want to increase brand awareness? Drive traffic to your website? Generate leads? 

Once you know your goals, you can create content and strategies that can help you achieve them.

2. Know Your Audience

It’s also important to understand who your target audience is and what they’re interested in. What social media platforms are they using? What kind of content do they respond to? 

If you take the time to understand your audience, you’ll be able to create content that they’re more likely to engage with.

3. Create Compelling Content

Once you’ve set your goals and familiarize yourself with your audience, it’s time to start creating content. If you want people to follow you on social media, you need to give them a reason to. Share helpful tips, interesting articles, and compelling visuals that will help you stand out from the competition.

4. Create a Content Calendar

One of the best ways to be successful with social media marketing is to create a content calendar. This will help you plan and publish your content in an organized way. It will also help you track what you’ve already published, so you don’t end up posting the same content.

5. Be Consistent

When it comes to social media marketing, consistency is key. If you only post once in a while, people will likely forget about you. But if you’re active on a regular basis, you’ll be able to build and maintain a following.

6. Engage with Your Audience

Make sure you’re not just broadcasting one-way messages. Social media is all about engagement, so take the time to respond to comments and questions. 

If you can build relationships with your customers and prospects, they’ll be more likely to do business with you.

7. Use Relevant Hashtags

Hashtags are a great way to reach new people and get your content seen by a wider audience. When using hashtags, ensure they are relevant to your content and target audience. Don’t use too many hashtags, and don’t use hashtags that are too generic (e.g., #love, #fun, #happy).

8. Promote Your Content

Just because you’ve published great content doesn’t mean people will see it. You need to promote your content to ensure it gets in front of your target audience. There are a number of ways to do this, including social media advertising, influencer marketing, and content syndication.


When utilized properly, social media marketing can be an excellent way to boost your business. By defining your goals and your audience, creating compelling content and building relationships with your customers and followers, you can reach a wider audience and promote your brand more effectively. With a little effort and planning, social media marketing can help you take your business to the next level.

At Silo Hill Media, our team of social media marketing experts will work with you to create a social media strategy that is tailored to your specific business goals. We will then help you implement that strategy and track your results to ensure you get the most out of your social media marketing investment. Contact us now to learn more about how we can help you grow your business. 

How to Make the Most Out of Social Media Marketing

How to Make the Most Out of Social Media Marketing

Traditional advertisement does not require a lot of human intervention. Yes, you need to be there during the production. However, you do not have to do anything once it is already on air. It is not the same as digital marketing.

You must monitor your campaigns actively to make the most out of your digital marketing. You need to ask if the said campaign is still generating leads, but why are savvy entrepreneurs investing in digital marketing services? What does digital marketing have that traditional marketing does not have?

Digital marketing is more efficient and cheaper. For one, you can reach a wider audience easier through digital marketing. In other words, you do not need to spend much money to advertise your business.  

If you doubt the effectiveness of digital marketing, you should focus on social media marketing. This blog will guide you through the entire process of making the most of your investment.

Understand Your Audience

To reach a wider audience, you must know your intended followers. Who are they? Do they like videos, photos, or written articles? You need to know these before you can plan your digital marketing strategy.

Please note that you should not only know your target audience, but you should understand their needs. This knowledge will be the fuel for your social media marketing.  

How would you use tools like Facebook and Instagram if you write articles? If you post video content, how would you use content curation websites? Those are a few questions you should ask yourself. The answers will surely help you define your digital marketing strategy.

You should understand that social media marketing is about more than just the content. Social media is about people – their needs, likes, and dislikes. It is about their emotions.

Only Share Relevant, Timely Content

Your social media marketing campaign’s success depends on your posts’ quality and relevancy. You need to prepare content for all your social media accounts. Pay more attention to it if you only have time for Facebook marketing.

You can never go wrong with a mix of photos and videos because they are known to generate more leads. However, you should also include your blog or e-book in the mix. It can help you convert followers into leads.

How would you know what type of content is relevant and timely? Keep an eye on trends. Articles on trending topics are more likely to reach more people. 

Focus Mostly on Your Audience, A Little on You

As previously stated, you should know your target audience. Why? Because your entire social media marketing campaign’s goal is for you to benefit from it. You do not want to use it for bragging purposes.

Kindly remember that people will only follow you if they want to learn. They do not care if you were able to earn a few bucks. 

When you focus more on your followers, they will learn more about your brand. You can establish a connection with them. They will know that you are just like them. In due time, you can convert them to leads.


Social media marketing is the most cost-effective way to reach your target audience because it is more efficient than traditional marketing. Once you have established a following, you can convert them to leads. The number of people you have reached will determine whether or not you are on the right track.

You do not have to spend a lot of money on digital marketing because you can earn a profit from it. You must know your followers, though. If you do not know your target audience, you cannot create content that will generate leads. The bottom line is that your followers should be the primary focus of your digital marketing campaign.

If you are ready to invest in social media marketing, you should consult Silo Hill Media. We will guide you throughout the process to make the most out of your investment. Contact us now for more information!

5 Steps to Finding Your Target Audience on Social Media

5 Steps to Finding Your Target Audience on Social Media

Knowing that most customers seek an online presence in the brands they support, most companies get tempted to create social media accounts to promote their business. However, just signing up and being on social media is no longer enough.

If you want to connect with your customers, you should do social media the right way. The first thing you should do is make an effort and get to know how you can connect with your target audience.

Here are some steps you have to follow to find your target audience and succeed in social media marketing.

1. Define Your Target Audience

Before you start connecting with your customers, you should know who your target audience is. If you want to attract new customers, you should know your potential customers. You can create an ideal customer profile (ICP).

To create your ICP, you have to fill in these categories:

  • Age
  • Gender
  • Occupation
  • Hobbies
  • Interests

To gather information about your target audience, you should gather data by asking questions. After collecting data, you must know where your target audience is hanging out.

2. Identify the Social Media Platforms Used by Your Target Audience

Now that you already know who your target audience is, the next step is to understand where they are hanging out.

The best way to know your target audience is to follow them on social media. As mentioned earlier, your target audience is already online, and it is easier for you to connect with them. Through the help of social media, you can learn how to reach out to your target audience.

You can start by identifying the social media platforms used by your target audience. If you want to make an effective connection with your target audience, you should know where they spend most of their time. Here are some of the social media platforms your target audience might be using:

  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • Snapchat
  • LinkedIn
  • Pinterest
  • TikTok

3. Ask Your Current Customers

Once you know your target audience, it is time to start connecting with them.

Start by asking your current clients where they heard about your company or how they find information about your company. You can also ask them to give you feedback about your products or services.

You can also take advantage of surveys to figure out where your customers spend most of their time. Through the help of surveys, you can also ask your customers what social media platforms they use and how frequently they use them.

4. Decide on Your Specific Niche

Once you have identified the social media platforms used by your target audience, the next step is deciding on your specific niche. Once you have figured out the niche, you have to start posting content that appeals to your target audience. You have to post content that will take you closer to your target audience.

5. Use the Right Tools

It is vital to get the help of the right tools when trying to find your target audience. Tools can help you define your target audience more accurately. To help you understand your target audience better, you need to use the following means:

  • Google Analytics
  • Google AdWords
  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Hootsuite

Final Thoughts

Setting up your own business is not just about having good ideas, but it is also about how you promote your business. You need to set your business up on the right social media platform to promote your business properly.

For social media marketing for small businesses, work with us at Silo Hill Media. Handling social media is one of our main solutions in bringing more and more business clients to your business. Schedule a call with one of our experts today to learn more about our digital marketing services in Boise.

Why You Should Not Rely Solely on Social Media Marketing

Why You Should Not Rely Solely on Social Media Marketing

There’s no denying that social media has taken over the world. Almost every person in any demographic is likely to have at least one account on a social networking site, so it’s no wonder that brands have hopped onto these platforms to hawk their wares and the like.

That said, you can’t rely on social media alone when creating a digital marketing campaign. There are various channels online that you can hinge on to create a well-rounded effort that targets different consumer habits. Here are some strategies you should consider:

Cross-Posting and Credibility

This isn’t to say that you should brush aside social media completely. It’s just more effective if you have multiple brand pages and avenues of content that you can link together. Consumers tend to trust a business more if they can easily find their website through a Google search and be able to check their social media pages.

Build consistency and credibility by connecting these two platforms via cross-posting. Make the act of posting on both platforms seamless by embedding code snippets and other stationery-type elements that can be carried over, and you can easily generate consistent content that establishes your business.

The Lasting Power of Email Marketing

Email marketing speaks of its own power. While Facebook and Twitter might be the go-to social media platforms where you can conduct most of your marketing efforts, email is more personal and private. It also remains one of the most effective ways to connect with your target audience, despite being one of the earlier machinations of digital marketing.

You’ll find that a curated email campaign will give you more lead generation than any other channel.

How Local SEO Creates Conversions

Local SEO is another way to go about digital marketing for your business. The advantage of this is it will help you get a higher ranking in search engines like Google and Yahoo.

Even if you have good social media habits like having a consistent upload schedule, using CTAs, and engaging with page visitors, none of that will really reach your audience if you are not visible enough on the internet. There is a giant ocean of content to compete against, so you need to use the power of search engines to expand your reach.

Local SEO can significantly help you increase online visibility and turn leads into conversions.

Returns of Investment with Pay-Per-Click

One more supporting channel to look into is pay-per-click. Although social media is a good avenue for organic traffic, Google Ads can help you reach users who may not be aware of your existence but display search and purchase habits that match your services and demographic.

The good thing about PPC is that you can always stop running ads that don’t perform like you want them to.

Final Thoughts

The key to successfully making your business known online is using multi-channel marketing. You don’t want to limit yourself to just one thing because that is basically putting all your eggs in one basket. If you spread your efforts wisely, you can build your brand and nurture leads more sustainably.

Looking for affordable and effective digital marketing services in Boise? Get in touch with Silo Hill Media to start optimizing your digital marketing efforts and get results. Contact us today!

Reasons Why You Should Invest in Social Media Marketing

Reasons Why You Should Invest in Social Media Marketing

Does your small business or start-up have an effective social media presence?

While the concept of social media marketing may have seemed foreign ten years ago, it is now essential for today’s competitive digital market. 

Various social media platforms such as Instagram, YouTube, and Facebook are available for your business to communicate with your potential customers. Social media marketing is not only relevant to big brands but also to small companies and start-ups trying to get people to recognize their brand.

This article will run you through the reasons small businesses need to invest in social media marketing services.

Leveling Out the Playing Field

It is a common misconception that social media marketing is only for the big brands with money to spare. However, social media marketing is an unlimited platform that gives small businesses and start-ups the chance to be noticed like their big brand competitors.

With the help of social media, small businesses can now compete with big brands.

Because of the increase in the number of users on social media platforms, many businesses are turning to social media marketing to advertise their products and services.

When small businesses and start-ups have access to the same platform as their big brand competitors, there is a chance for them to even out the playing field.

Building Brand Awareness

One of the most critical aspects of social media marketing is building brand awareness. It is crucial to build brand awareness, especially when your business is just starting. 

One of the ways that you can build brand awareness is by having an active presence on the different social media platforms. Through this, potential customers can recognize your business, and it will also help your business stand out amongst your competition.

Suppose your small business or start-up is already well-known in your locality. In that case, you can also use social media to increase your brand awareness and build your reputation as a credible source for quality products and services.

Bringing Traffic to Your Site

Another helpful feature of social media marketing is the ability to bring targeted traffic to your site.

Whether you have a blog or an e-commerce site, a highly effective social media strategy can help you bring more traffic to your site in a very cost-effective manner.

People will share, talk about, and seek out more of your content if they find it valuable. These are great opportunities to gain new followers, likes, and shares on social media.

Generating Sales and Revenue

Through social media, you can connect with customers and get them to purchase your products and services. Your followers are more likely to buy your products and services if they find your company trustworthy. 

You can also set up ads on social media sites for your brand. This will help your business get the products and services you offer to more people.


While it is true that the big brands have the advantage with their massive budget, you do not have to be big to be successful. Small businesses and start-ups can even out the playing field by investing in effective social media marketing strategies.

Are you looking for a digital marketing agency in Boise to help you with your company’s social media marketing? Silo Hill Media offers affordable and effective digital marketing services. Give us a call to learn more!