Avoid These Common Pay-Per-Click Advertising Mistakes

Avoid These Common Pay-Per-Click Advertising Mistakes

Pay-per-click (PPC) advertising is a type of advertising that allows you to choose the keywords and phrases you want to be associated with. These keywords will then have Google, Facebook, or other networks show your ad to people who search for those keywords. 

Investing in PPC advertising can be a highly effective way to bring in targeted traffic for your business, and it’s one of the most effective marketing channels available. However, like other promotional efforts, doing it incorrectly could end up wasting valuable resources. 

To help you get it right, this article highlights the most common mistakes we come across when reviewing PPC campaigns. Here are the ones you should watch out for:

1. Ignoring Geographic Targeting

PPC advertising can target people in specific locations. Most networks will allow you to target specific countries, cities, or even regions within a country. Once you have decided on your target location, you can choose the area you want to focus on to either increase sales or grow a local audience.

2. Not Using the Right Match Type

When it comes to match types, there is no one correct answer. Choosing the right match type can significantly impact your campaign’s performance. Here are some types you can consider:

  • Broad Match: This match type allows you to target broad keywords and phrases. This allows the most expansive reach possible but will also grab some irrelevant searches. This is best used in situations where your ads are new or if you’re not concerned with keyword relevance.
  • Phrase Match: This match type allows you to target individual words within a phrase. This will enable you to be more specific with your searches but will also be more expensive as you’ll pay for more clicks without an increase in traffic. This match type works best for advertisers that want to be more specific about their searches to avoid irrelevant traffic.
  • Exact Match: This match type allows you to target exact phrases, which means that it’s essential to have your keywords and exact match keywords in the same order. It doesn’t allow you to use single keywords, so it limits the size of the audience and is typically more expensive. However, it does allow for precise targeting, so it’s suitable for advertisers whose main goal is to gain and convert relevant traffic.

3. Failure to Use Long-Tail Keywords

Using long-tail keywords can increase your click-through rate and conversion rate while keeping costs low. Long-tail keywords are phrases instead of single words, which means they’re more specific and have better chances of garnering qualified leads. When using PPC advertising, it’s best to use a combination of long-tail keywords and single-word keywords.

4. Not Utilizing Negative Keywords

Negative keywords are a great way to keep your ads off irrelevant searches while saving your budget. For example, if you’re selling a brand of wine, but you don’t want to appear for searches that may be irrelevant, such as “cheap wine,” you can add “cheap” as a negative keyword. These work best when you’re struggling to get rid of unqualified traffic and can significantly increase your conversion rate.


PPC advertising is a great way to get targeted traffic. While it’s important to avoid these common mistakes, it’s also important to remember that not all mistakes are created equal. If you’re unsure of where to start or are looking for more in-depth advice, consider hiring a professional who’s experienced in PPC advertising to help you out.

Employ our digital marketing services in Caldwell, ID, and take your digital campaign to the next level. Our specialists will identify areas and keywords you’ll be able to use and create strategies that will help scale your business. Get in touch with us today!

4 Reasons Why Online Reviews Are Valuable for Businesses

4 Reasons Why Online Reviews Are Valuable for Businesses

Online reviews help shape the image of your company in the digital marketplace. They help you with branding, generating new leads, increasing income, and educating yourself on business growth and development tactics. Online reviews are undeniably an essential resource for your company, and their worth is growing every day.

They are powerful online assets because reviews allow your clients to express themselves. When these clients are happy with your company, they will want to let others know about it.

Satisfied customers will share positive things they experienced with you and want other people to know it. Potential purchasers might gain trust from online reviews. Thoughts are one of the most effective methods to legitimize your business. Before purchasing your goods or service, they may discover more about it.

Here are four reasons online reviews are crucial for businesses:

1. Increases Brand Trust

Social evidence can be found in the form of online reviews. When people see that others have already bought what you’re trying to sell, they’re more likely to purchase it themselves.

To make the most of these reviews, you need to encourage your customers to write them. You should be providing an easy way for your customers to leave reviews and answer any questions they have about the process.

Potential clients may feel more comfortable buying your product because of the reviews. This is a great reason why online reviews are assets for businesses.

2. Drives Traffic

The more positive reviews you have on your website, the more traffic you will get. Therefore, online reviews will help you get higher rankings from online searches and algorithms since you’re more likely to get new visitors when your landing pages have a high ranking.

A higher page ranking makes it easier to talk about your brand. When potential clients read what others have to say about your business, they’ll be more likely to come to visit your website. They’ll be curious about your company and want to see all the hype.

3. Gives You a Good Business Perspective

Online reviews are a great way to understand what’s working and what isn’t with your business. Since you receive effective feedback on your services and customer interactions, you can nurture and acquire leads better.

One of the biggest challenges of expanding reach online is getting new leads. With online reviews, you can get the information you need to keep your business well developed.

4. Educates Consumers

While online reviews are undeniably crucial for your business’s online visibility, they are also vital to consumers. If a potential buyer doesn’t know about your products or services, then they won’t be able to make an informed decision. Online reviews will help with this because you’ll have more chances to make a sale.

Your business could even get a positive review if you make it easy. Of course, you don’t want to make things too easy, or you could get fake reviews.


Online reviews are a powerful tool for your business and potential clients for the reason that it adds legit customer reviews. For you, they’re a way to grow your business and provide added trust to your products or services. For clients, they’re a way to find out more about your company and make intelligent buying decisions.

When you pursue online reviews for your business, you must be active on review sites. Then, you’ll find that your company continues to grow. More sales will lead to more profit, so online reviews are crucial for businesses.

Are you looking for a company that offers quality reputation management services? Silo Hill Media is here at your service! We create an economical and successful approach that allows all aspects of your marketing to function in tandem. Contact us now!