Why Small Businesses Need to Embrace Digital Advertising

Why Small Businesses Need to Embrace Digital Advertising

Print advertisements and other traditional forms of advertising are losing effectiveness as the world gets more digital. While print advertising has long been a mainstay for companies, digital advertising has supplanted it as the most effective way to reach consumers. Digital advertising is displacing print advertising for a number of reasons, and small firms must adopt it if they want to remain competitive.

First, compared to print advertising, digital advertising is far more economical. By using digital advertising, businesses can reach a much larger number of people for a small fraction of the cost of a print ad. For small firms, which frequently have constrained advertising resources, this is particularly crucial. Additionally, digital advertising enables more exact targeting, allowing companies to target their specific market.

Second, comparing digital and print advertising, the latter is simpler to quantify. With digital advertising, companies can monitor the effectiveness of their campaigns in real time and make changes as necessary. Companies can’t tell if their print ads are reaching their target audience and having an effect, which makes it hard for them to know if they are working.

Third, digital advertising enables increased client engagement. Real-time interaction between businesses and customers is made possible by social media platforms like Facebook and Instagram, which can increase brand loyalty and repeat business. Additionally, video advertising enables companies to express their narrative in a more captivating and dynamic manner, which may assist to forge a closer bond with customers.

Small businesses must use digital advertising, including that found on websites, social media, and video, in order to remain competitive. In today’s digital environment, a website is a requirement for any business. Customers can readily find businesses online because to the platform it gives them to advertise their goods and services. For businesses to connect with customers and create communities, social media sites like Facebook and Instagram are also crucial. Businesses can use video advertising to present their goods or services in an exciting style and to convey their narrative in a more compelling way.

Digital advertising is replacing print advertising because it is cheaper, easier to track, and more interesting. Small businesses need to use digital marketing methods like websites, social networking, and video ads to stay competitive. By doing this, businesses will be able to connect with more people, gauge the effectiveness of their efforts, and forge closer relationships with their clients. Silo Hill Media is a digital marketing company in Boise that does all of these things and more. Silo Hill Media also offers a consulting service in the form of coaching to small businesses that prefer to do their own marketing but do not know where to begin.

Why Hire a Marketing Coach?

Why Hire a Marketing Coach?

Small business entrepreneurs frequently have several hats to wear, and marketing is only one of them. Even so, small business owners without a history in marketing may find the essential component of any organization to be overwhelming. A marketing coach can help in that situation.

An expert who focuses on assisting small business owners in creating and putting into practice successful marketing strategies is known as a marketing coach. They may aid in the identification of your target market, the development of a powerful brand, and the creation of a marketing strategy that will enable you to meet your corporate objectives.

The ability to save time and money is one of the main advantages of employing a marketing coach. For small business owners who are already understaffed, marketing may be a time-consuming and expensive task. Your efforts can be prioritized and a plan can be made that is suited to your needs and budget with the aid of a marketing coach.

A marketing coach can provide your company with a new viewpoint, which is yet another advantage of hiring one. Small business owners can benefit from a fresh viewpoint because they frequently become mired in their own thoughts. You might be challenged to think outside the box and given tools to find new chances by a marketing coach.

You may keep abreast of the most recent marketing trends and technologies with the assistance of a marketing coach. Small business owners may find it challenging to keep up with the continuously shifting marketing environment. You may keep on top of developments and seize new chances by working with a marketing coach.

An accountability and support system can be offered by a marketing coach, too. It can be easy to become discouraged because starting and operating a business is a difficult endeavor. Your motivation and focus can be maintained with the assistance of a marketing coach, who can also provide you with the encouragement you need to succeed.

To sum up, hiring a marketing coach is a terrific idea for small business owners who want to do their own marketing but are unsure of where to begin. You can save time and money by working with a marketing coach, and they can also provide your company with a new perspective while keeping you abreast of emerging trends and technology and offering accountability and support. Silo Hill Media offers marketing coaching to help the DIYers be effective in their marketing strategy.

3 Reasons why Small Businesses Should Utilize Video Marketing

3 Reasons why Small Businesses Should Utilize Video Marketing

When trying to sell their goods or services, small businesses frequently confront a special set of difficulties. It can be challenging to properly connect and engage potential clients when you have few resources and must stand out in a competitive market. Video marketing is a potent strategy that small firms can employ to overcome these difficulties.

A method known as “video marketing” entails producing and disseminating videos in order to advertise a company, a good, or a service. Due to the extensive use of the internet, social media, and the preference for visual content, it has grown in popularity in recent years. Studies have actually demonstrated that viewers are more likely to interact with and recall video information than they are with text or image-based media.

There are a lot of reasons why small firms should think about including video marketing in their overall plan. These are only a few:

Visibility: Small businesses can expand their audience and become more visible by producing and sharing films. For companies who do not have the financial resources to invest in more traditional types of advertising, like radio or TV commercials, this is especially crucial. Small businesses may simply contact potential clients online where they are already consuming content by posting films to social media or hosting them on their own websites.

Increased engagement: Video content is more captivating and attention-grabbing than other forms of media, making it a powerful tool for connecting small businesses with their customers. Small businesses can improve their chances of being seen and remembered by making videos that are interesting, amusing, or emotionally moving.
Greater credibility: Video marketing can aid small firms in developing trust and credibility with their audience. Small businesses can give prospective clients a more genuine and palpable impression of what they have to offer by demonstrating their goods or services in use. For businesses that might be new or unfamiliar to their target market, this might be very effective.

Improved SEO: In addition to its potential to raise awareness and participation, video marketing may aid small businesses in enhancing their search engine optimization (SEO). This is due to the fact that Google and other search engines favor websites with video content, increasing the likelihood that firms using video marketing will appear higher in search results.

Even while the advantages of video marketing are obvious, it can be difficult for small businesses to know where to begin. Silo Hill Media steps in at this point. Silo Hill Media is a full-service video production firm that focuses on assisting small businesses in producing effective movies of exceptional quality and professionalism.

For the needs and budget of any small business, Silo Hill Media provides a variety of services. Whether you require a straightforward explainer film to present your good or service or a more intricate production to highlight your brand, Silo Hill Media has the skills and knowledge to make your idea a reality.

The customized approach Silo Hill Media takes to every project is one of the main benefits of working with them. The staff at Silo Hill Media is aware that every small business is different, and they collaborate closely with their customers to create a tailored video marketing strategy that fits their particular objectives and requirements.

To help small businesses get the most of their video marketing initiatives, Silo Hill Media offers a variety of support services in addition to their expert video production services. This includes video SEO services to help companies rank higher in search results as well as social media marketing and email marketing services to help companies connect with and engage with their audience.

In general, video marketing is a crucial tool for small firms trying to distinguish themselves in a crowded market and establish genuine connections with their customers. Small businesses can harness the power of video marketing to raise awareness, engagement, credibility, and SEO by collaborating with a dependable partner like Silo Hill Media. Silo Hill Media makes it simple for small businesses to begin using video marketing and start seeing results by offering a variety of expert video production and support services.

What Is video Marketing & Why Is It Important?

What Is video Marketing & Why Is It Important?

Video marketing is one of the most effective ways to connect with customers online. In fact, it’s become such a powerful tool that many businesses are now turning to video to promote their products and services. But what exactly is video marketing? How does it work? What makes it different from traditional advertising methods? And why is it important for small businesses? Read on to find out.


The term “video marketing” describes a variety of strategies used by companies to reach consumers via visual media. This includes everything from simple videos posted on social media sites like Facebook and YouTube to full-length TV commercials.

In general, there are three main types of video marketing:

1. Informational – These videos provide useful information about a product or service. They’re great for introducing people to your brand and answering questions you might receive in person.

2. Promotional – These videos aim to persuade someone to take action. For example, some promotional videos highlight features of a product while others try to sell potential buyers why they should choose your company over competitors.

3. Commercial – While commercial videos don’t necessarily include a call to action, they do encourage viewers to make purchases. Some commercial videos even use humor to appeal to audiences’ emotions rather than just their rational minds.


Silo Hill Media is a digital marketing agency offering high-quality yet affordable video marketing in Boise, Idaho. Get in touch with us today, and we can help you scale your business! 

Is it time to consider video marketing?

Is it time to consider video marketing?

Video marketing has become a vital part of marketing strategy for businesses across the globe. From creating video ads to promoting events or even launching new products, video production helps companies reach out to their target audience effectively.

With over 2 billion hours of video watched every day, video is becoming the preferred medium for communication. According to Cisco Visual Networking Index (VNI), global IP traffic from mobile devices will increase by 50% between 2016 and 2021. This means that video consumption will continue to rise exponentially.

Business owners who want to succeed should invest in video marketing services. The benefits of using video include increased brand awareness, improved customer service, and higher conversion rates.

One of the biggest benefits of video marketing is that it allows businesses to connect with their audience on an emotional level. Video is a powerful medium that can help businesses tell their stories in a compelling and engaging way. By using video, businesses can create a personal connection with their audience and establish a relationship based on trust and authenticity.

Another benefit of video marketing is that it allows businesses to reach a wider audience. With the proliferation of social media and online video platforms, businesses can now reach out to their target audience no matter where they are in the world. By creating engaging and shareable video content, businesses can quickly and easily spread their message to a global audience.

Additionally, video marketing can also help businesses improve their search engine rankings. Search engines, like Google, prioritize websites that have high-quality video content, which can help businesses rank higher in search results and drive more traffic to their websites.

Overall, video marketing is a powerful and effective way for businesses to connect with their audience, increase brand awareness, and drive sales. By investing in video marketing services, businesses can take advantage of the growing popularity of video and reach out to their target audience in a meaningful and engaging way.

Silo Hill Media offers digital marketing solutions in the Treasure Valley in the state of Idaho and around the country. We develop an affordable and effective strategy that allows all facets of your marketing to work in a symbiotic way. We know you don’t have the time to focus on marketing, much less spend the capital needed to get your own video equipment. That’s where we come in! If you want to get great video production done, get in touch with us! Let’s talk!

Videos on Social Media: How Long Should Your Videos Be?

Videos on Social Media: How Long Should Your Videos Be?

In recent years, social media has truly become an increasingly popular way for people to reach and connect with each other and share information. As a result, many businesses are now using social media to promote their products and services. One of the best ways to do this is through video.

However, with so many different social media platforms available, it can be challenging to know the best length for a video. In this article, our digital marketing agency in Boise will look at the best lengths for video on each of the most popular social media platforms.


Facebook is arguably the largest social network in the world, and it’s also a great place to share videos. Unlike YouTube, Facebook has a time limit for videos: they can be up to 60 minutes long.

That said, most Facebook videos are much shorter than that. The average Facebook video is typically around 3 minutes long. That’s because people tend to scroll through their Facebook feeds quickly and don’t have much time to watch long videos.

If you want your Facebook videos to be seen by as many people as possible, keep them under 3 minutes. You can always post longer videos on Facebook, but they may not get as much engagement as shorter ones.


Instagram is a photo-sharing app that also allows you to share short videos. Videos on Instagram can be up to 60 seconds long.

That may not seem like a lot of time, but it’s plenty if you use Instagram for short, snackable content. The key to creating great Instagram videos is to keep them focused and to the point.

If you’re posting a video on Instagram, ensure it’s under 60 seconds and has a clear purpose. That way, you’ll be sure to capture your audience’s attention.


Twitter is a platform that is known for its short, concise content. As a result, videos that are shorter in length are generally more effective. Twitter also prefers videos that are less than two minutes long, so it is best to keep your videos short and to the point.


YouTube may be the largest video-sharing platform in the world, and it’s perfect for long-form content. There are no time limits on YouTube videos, so you can upload anything from just a few seconds to a few hours without any problems.

Of course, not every video needs to be an hour long. In general, shorter videos perform better on YouTube than longer ones. The sweet spot for YouTube videos is around 4 minutes. That’s long enough to cover a topic in depth without boring your viewers.

If you’re just starting out on YouTube, you may want to experiment with different video lengths to see what works best for your audience.


On TikTok, the best length for a video is between 15 and 60 seconds. This is because TikTok is all about quick, bite-sized content that is easy to consume. The shorter your video, the more likely people will watch it all the way through.

If you have a longer video that you want to share on TikTok, you can always break it up into multiple parts and post it as a series. This way, people can watch one part at a time and won’t get overwhelmed by a longer video.


Each social media platform has its own ideal video length. For example, Facebook videos should be around three minutes, while Instagram videos should be under 60 seconds. This is because each platform has a different purpose and audience. 

However, there are some general guidelines that can be followed when creating videos for social media. For example, videos should be engaging and visually appealing. They should also be concise and to the point. 

Following these guidelines and working with a social media marketing expert will help ensure that your videos are successful on any social media platform.

Silo Hill Media is a digital marketing agency in Boise that offers social media marketing services, among others. We can help your brand thrive on various platforms using strategies that deliver results. Contact us today to know more!