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3 Factors When Choosing the Best Time to Send Promotional Emails

Posted on: January 11, 2022 

Email marketing has been extensively used by various businesses to reach out to their existing and potential clients. And most of the time, emails are sent across different hours in the morning, afternoon, and night.

With this in mind, have you noticed that during a specific time, you are receiving a lot of emails from different businesses, people, and brands? This is because they are using what we call email timing. And the timing where they send out emails depends on a lot of data analyses, email testing methods, and other information that led them to distinguish the best time to send a marketing email.

So, why is it important for businesses to determine the best time to send an email? It all boils down to significant click rates, open rates, and entire email marketing campaign performance. 

Now to help you understand why this is important, here are the factors to consider when choosing the best time.

#1 Days of the Week

Timing an email depends on the day you are sending it. This is because there are days when a particular email is expected to perform better or worse. Here is a breakdown of the days of the week that you should expect to see effective emails.

Monday

If you are sending an email on a Monday, there are two possibilities. The first is that the email is not just an announcement or information, but it is also an educational one. The reason behind this is on Mondays, people are back to work and they are not ready to be receiving emails. So, they want to know some basic and informative facts instead of hearing about promotion and sales.

Tuesday

On Tuesdays, you can send out their emails and reach specific audiences. This is because, on Tuesdays, people are not just back to their schedules yet, but they also have a whole week ahead of them.

So, to make them feel prepared for the week, they need some tips, ideas, and even inspirations to help them make the most out of their week. 

Wednesday

It is the best time to send a promotional email on Wednesdays. They usually feel bored and unmotivated during midweek. So, to get them motivated and reinvigorated, you can use hard-hitting promotional emails to remind them of your brand.

Thursday

Thursdays are the second best days to send promotional emails. However, during Thursdays, people are already planning their weekends, parties, and getaways. So, you can send some promotional offers that are related to these significant events.

Friday

Finally, there is the last day of the week – Friday. Friday is the best time to send an informative email. By this, we don’t mean that you should send a whole text of ideas and facts, but instead, you have to send something useful and something that people can use to make their work more effective.

#2 Time of the Day

Choosing the right time of the day you are sending an email is also another vital factor of timing. You can’t just send an email in the morning or in the afternoon. You have to know your audience and what they like based on the time of day they are most active online.

Morning

You can send your emails at 6:00 am or 7:00 am in the morning. If you are sending an email on a weekday, then this time is the most likely one where your subscribers will be the most active. This is because they are just waking up and just starting their day.

Midday

You can send an email in the afternoon at 12:00 pm or 1:00 pm. However, you have to keep in mind that this time is not as good as the morning time. But this time is also the best time to send an update email to your existing subscribers.

Afternoon

You can send an email in the afternoon at around 2:00 pm or 3:00 pm. This is because there are some changes in the attention span of people as the entire day goes by. This means that by the afternoon, people are already busy with their tasks, errands, and business meetings.

Evening

If you are sending an email in the evening, then it is most likely at 9:00 pm or 10:00 pm. This is a time when your subscribers are most likely to be busy with their activities for the day. And by this time, they are more focused on watching TV, doing homework, or checking their social media accounts.

#3 Audience Behavior and Demographics

Both the day of the week and the time of the day are important as individual factors but the success of choosing when to send your email marketing email is affected by your audience behavior and demographics. 

The best time to send your email is not the same for all of your subscribers. This is because they have different interests, different jobs, different schedules, and different lifestyles. 

Conclusion

Email marketing is as vital as any other marketing tool. In fact, studies show that email marketing is one of the most effective marketing methods. By using the right timing and applying the correct tactics, email campaigns can perform better and boost sales. 

Silo Hill Media provides affordable and effective email marketing services that allow all facets of your marketing to work in a symbiotic way. Let us help you build your brand through the power of email marketing. Contact us today to get started.

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