You may feel that keeping up with ever-changing digital marketing trends is a challenge. However, it can be crucial for business owners to make significant changes in their digital marketing plans. As more people work from home, social media has become a viral trend.
Small businesses are taking advantage of these changes in consumer behavior, which means you don’t have to miss out on any opportunities. The three digital marketing trends to follow include eCommerce and online education.
1. Mobile Marketing
One of the best ways to get your brand in front of consumers is through mobile marketing, which includes text messaging (SMS), in-app marketing, social media marketing, location-based marketing, and proximity marketing.
Consumers use their smartphones now more than ever before to make purchases. Most online purchases are made from smartphones. This means it is vital for a business to have a mobile-friendly website and an online presence that’s easily accessible with a smartphone. If a website isn’t optimized for mobile devices, it will be ignored by 27 percent of consumers.
It is equally important to consider what type of message works best on mobile platforms because the medium is different. For instance, text-based messages are much more effective than images.
2. Marketing Automation
Sending out an email sequence is a way to automate your business so you can consistently follow up on leads by adding value to them, educating them, and selling your products and services.
Email newsletters, chatbots, and messenger apps have become increasingly popular as they have helped businesses reduce operation costs, customer support costs, and the workload across all employees.
The takeaway is that if your business wants to grow its revenue, it needs to get on the messenger bot trend immediately. Sending out an email sequence is a way to automate your business so you can consistently follow up on leads by adding value, educating them, and selling your products and services.
3. Video Marketing
TikTok, a video-sharing social app, allows videos to go massively viral, enabling brands and individuals to reach users all over the world daily. Creative trends, such as the use of video transitions while creating videos, have allowed TikTok’s success to push other brands, like Instagram, to compete for video-related features.
When TikTok launched globally in over 50 countries in August 2020, Instagram introduced its own version of TikTok called Instagram reels, which enabled creators to use creative video options with the help of user-generated content to spread their firestorms.
With the support of Instagram, brands and influencers have benefited from the video marketing trend. The goal is to increase engagement with users, and it has worked well with brands and influencers. LinkedIn and Pinterest are also investing in video features—the trend is growing fast, and it’s likely to help brands connect with followers.
After all, video marketing ought not to be expensive; rather, it’s all about storytelling and building valuable relationships. Short-form videos are entertaining, but it’s more important to focus on producing quality content, such as a narrative, to establish your brand voice.
These digital marketing trends are likely to bring more attention to your brand. As you market your business, you’ll create a strong digital presence that brings you a higher chance of getting the attention of consumers. As you take advantage of the three digital marketing trends, focus on educating your online audience, putting your customers first, and using automation.
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