Local SEO is the process of optimizing a piece of content or an entire website for local geographic searches. This benefits businesses that operate in specific regions, whether they’re eCommerce businesses or brick-and-mortar ones.
Internet marketing agencies provide various services, one of which is focusing on search engine optimization on a local level. This positions the client’s products and services better on a regional level.
When developing a local SEO strategy, it’s important to consider what factors influence ranking. What should businesses, whether they have a physical location or not, know about ranking so that their target customers in their area can find them?
Make Sure Your Company’s Contact Information Is Consistent
A physical address should be included on each page of your website, including a map and directions. Other contact information should be included, as well. This may include phone numbers, email addresses, social media links, and chat lines.
Make sure that the information on your website is consistent and that it’s accurate. It’s important to verify the information regularly.
Sign up for Google My Business. This will help your business rank higher in search engine results for local queries. It also allows you to update your business information.
Publish Content That’s Relevant to Your Region
If your business solves local problems for local people, then make sure that your content addresses those issues and concerns. This can help your business rank higher in local search results.
Encourage Customers to Leave Reviews
Local business reviews are important for local SEO, so it’s important to encourage customers to leave reviews for your business. If you already have reviews on Google, Yelp, or another site, that’s great. But even if you don’t, you can encourage people to write a review.
Let your customers know that you value their feedback. Review your website and make it easy for people to leave reviews.
Don’t Forget to Optimize Your Subdomain
Local businesses should include their city name in their subdomain. For example, if your business is a building contractor in Caldwell, ID, then create a subdomain with “Caldwell” in it.
Use the right keywords. For example, “Caldwell building contractor” should be included in the subdomain, as well as on the homepage.
Don’t Forget to Do A/B Testing
You should perform A/B testing for any changes to your website. A/B testing is a process that compares two different versions of a webpage. This allows you to see which version performs better and leads to more conversions.
Don’t Go Overboard
Be careful not to spam your website with too many local keywords. This might work initially, but search engines will penalize your website in the long run.
The same goes for link-building. Building links to your site can help your rankings, but the links must be natural and earned. The last thing that you want is for search engines to notice and penalize your site for being overly optimized.
Search engine optimization can help local businesses rank higher for local search queries. It can also help them attract more customers, no matter whether or not their business has an actual physical location.
Understanding how search engine optimization works on a local level will help you to attract the type of customers that your business needs. However, it’s not enough to simply understand local SEO. You need to come up with the right strategies to make sure that your local business gets the attention it deserves.