Traditional advertisement does not require a lot of human intervention. Yes, you need to be there during the production. However, you do not have to do anything once it is already on air. It is not the same as digital marketing.

You must monitor your campaigns actively to make the most out of your digital marketing. You need to ask if the said campaign is still generating leads, but why are savvy entrepreneurs investing in digital marketing services? What does digital marketing have that traditional marketing does not have?

Digital marketing is more efficient and cheaper. For one, you can reach a wider audience easier through digital marketing. In other words, you do not need to spend much money to advertise your business.  

If you doubt the effectiveness of digital marketing, you should focus on social media marketing. This blog will guide you through the entire process of making the most of your investment.

Understand Your Audience

To reach a wider audience, you must know your intended followers. Who are they? Do they like videos, photos, or written articles? You need to know these before you can plan your digital marketing strategy.

Please note that you should not only know your target audience, but you should understand their needs. This knowledge will be the fuel for your social media marketing.  

How would you use tools like Facebook and Instagram if you write articles? If you post video content, how would you use content curation websites? Those are a few questions you should ask yourself. The answers will surely help you define your digital marketing strategy.

You should understand that social media marketing is about more than just the content. Social media is about people – their needs, likes, and dislikes. It is about their emotions.

Only Share Relevant, Timely Content

Your social media marketing campaign’s success depends on your posts’ quality and relevancy. You need to prepare content for all your social media accounts. Pay more attention to it if you only have time for Facebook marketing.

You can never go wrong with a mix of photos and videos because they are known to generate more leads. However, you should also include your blog or e-book in the mix. It can help you convert followers into leads.

How would you know what type of content is relevant and timely? Keep an eye on trends. Articles on trending topics are more likely to reach more people. 

Focus Mostly on Your Audience, A Little on You

As previously stated, you should know your target audience. Why? Because your entire social media marketing campaign’s goal is for you to benefit from it. You do not want to use it for bragging purposes.

Kindly remember that people will only follow you if they want to learn. They do not care if you were able to earn a few bucks. 

When you focus more on your followers, they will learn more about your brand. You can establish a connection with them. They will know that you are just like them. In due time, you can convert them to leads.


Social media marketing is the most cost-effective way to reach your target audience because it is more efficient than traditional marketing. Once you have established a following, you can convert them to leads. The number of people you have reached will determine whether or not you are on the right track.

You do not have to spend a lot of money on digital marketing because you can earn a profit from it. You must know your followers, though. If you do not know your target audience, you cannot create content that will generate leads. The bottom line is that your followers should be the primary focus of your digital marketing campaign.

If you are ready to invest in social media marketing, you should consult Silo Hill Media. We will guide you throughout the process to make the most out of your investment. Contact us now for more information!