According to New York Times, it is an excellent time to start a business even with an unstable economy. The columnist explains that people are less likely to take such risks. Thus, you have lesser competitors. 

Besides that development, the United Nations pointed out the growth of e-commerce. After taking these into account, what would it mean for your company? You might want to re-evaluate your marketing scheme.

You have various digital marketing tools at your disposal—from SEO to email marketing. This article will focus on the latter because we want to work on your existing client base. 


Kindly note that email marketing is only effective if you have an up-to-date and accurate email list. Remember that your email list is the basis of your email marketing campaigns because they contain the email addresses of your subscribers. These people are already interested in your brand. Thus, it would be best if you merely continued feeding them with valuable information to convert them into paying customers.

Email marketing can be likened to direct mail, but it is more powerful. For example, you can mail a paper letter to your address, but you can only do it once. When you conduct an email marketing campaign, you have a list, and you can reach out to these subscribers anytime you want. 

It is important to note that you should not spam your subscribers. Although it may seem easy to bulk email to hundreds of people, you will likely get high bounce rates and low open rates. It is because your subscribers will quickly become annoyed and unsubscribe from your emails. Thus, you won’t be able to reach out to them again and again.

Furthermore, you can use emails to collect the email addresses of your subscribers. You need to have a signup form on your landing page to do this. This way, you will have more people to email your offers.

What Is an Email List Management?

As mentioned earlier, email marketing is only effective if your email list is up-to-date. It is why email list management is essential in the success of your overall marketing strategy. If you regularly manage your email list, you can deliver more value to your email subscribers. 

Staying relevant is one of the keys to email marketing. You want to send information relevant to your subscribers’ interests. Think of ways to give them something they want, not just a “hard sell” of your product or services. You want your subscribers to be open to your emails and not delete them into their trash or spam folders.

Make your subscribers believe that you are an expert in your field. Do not be afraid to provide information that teaches your customers. Your prospects will appreciate the extra information you are providing, which may be helpful for them.

Best Practices

If someone requests more information from you, you should send them a coupon, a comprehensive brochure, or an offer for a product of interest to them. There are many ways you can use your email list to create a relationship with your subscribers. At the same time, you want to make sure you keep your email marketing efforts professional. 


Email list management is essential in email marketing. Making an effort to ensure that your audience is active will eventually bear fruit. Please take note that a bad list means an unsuccessful email marketing campaign.

To ensure the success of your email marketing campaign, you should ask for assistance from Silo Hill Media. We can help you in every step of this project. Book an appointment now and let’s take your marketing campaign to the next level.