An email is a crucial tool for businesses and individuals alike, and it has two primary types – HTML code and standard text only. Each has its benefits and drawbacks. HTML emails contain HTML code, which allows for formatting, images, and hyperlinks. They can be created using any HTML editor, and many email clients can display them. Meanwhile, standard text-only emails are emails that contain only plain text with no code.

Advantages and Disadvantages of Using HTML Emails vs. Standard Text-Only Emails

HTML code is the more visually appealing of the two options. Emails written in HTML can include pictures, videos, and other graphics, making them more engaging and easier to read. However, HTML emails can also be more challenging to create. They require a working knowledge of code since things can go wrong if the code is not written correctly.

Standard text-only emails are more straightforward to create. They do not require any HTML code. However, they can look dull and uninviting. They are also more likely to be caught by spam filters.

Ultimately, the decision of which type of email to use depends on the situation. A standard text email may be the better option if you are sending a formal business email. Meanwhile, an HTML email may be more appropriate if you want something more personalized.

How to Create HTML Emails That Stand Out

HTML emails are a great way to stand out in a crowded inbox. But how do you create an HTML email that will actually get noticed? Here are a few tips:

1. Use a Responsive Design

Your email should be designed to look great on any device, whether it’s a desktop, tablet, or smartphone. Use a responsive email template to ensure your email displays correctly on any screen size.

2. Keep It Short and Sweet

Your readers are busy, so make sure your email is concise and to the point. Get straight to the point and avoid long blocks of text.

3. Use Images Sparingly

Images can be a great way to add visual interest to your email but use them sparingly. Too many images can make your email look cluttered and can be slow to load.

4. Use Engaging Subject Lines

Your subject line is your first chance to make a good impression, so make it count. Write something attention-grabbing and interesting to make your readers want to open your email.

5. Use Personalization

Add a personal touch to your email by addressing your readers by name. You can also use personalization to customize your email content based on your readers’ interests.

6. Make It Easy to Unsubscribe

Giving your readers the option to unsubscribe from your email list is essential. Include an unsubscribe link in every email you send, and make it easy to find.

7. Test, Test, Test

Before you send your email, test it on multiple devices and email clients to ensure it looks how you want it to. Then, send a test email to yourself to check for any typos or errors.

By following these tips, you can create an HTML email that will stand out in any inbox.


Overall, HTML emails have both advantages and disadvantages. Whether or not you should use them for your business depends on your needs and preferences. If you want to create more visually appealing emails that can contain more information, then HTML emails may be the right choice for you. However, if you prefer simplicity or want to ensure everyone can read your emails, you may want to stick with text-only emails.

Deciding can be tough, especially when dealing with email marketing for small businesses. Should you need help, Silo Hill Media develops an affordable and effective strategy that allows all facets of your marketing to work in a symbiotic way.