Does your small business or start-up have an effective social media presence?

While the concept of social media marketing may have seemed foreign ten years ago, it is now essential for today’s competitive digital market. 

Various social media platforms such as Instagram, YouTube, and Facebook are available for your business to communicate with your potential customers. Social media marketing is not only relevant to big brands but also to small companies and start-ups trying to get people to recognize their brand.

This article will run you through the reasons small businesses need to invest in social media marketing services.

Leveling Out the Playing Field

It is a common misconception that social media marketing is only for the big brands with money to spare. However, social media marketing is an unlimited platform that gives small businesses and start-ups the chance to be noticed like their big brand competitors.

With the help of social media, small businesses can now compete with big brands.

Because of the increase in the number of users on social media platforms, many businesses are turning to social media marketing to advertise their products and services.

When small businesses and start-ups have access to the same platform as their big brand competitors, there is a chance for them to even out the playing field.

Building Brand Awareness

One of the most critical aspects of social media marketing is building brand awareness. It is crucial to build brand awareness, especially when your business is just starting. 

One of the ways that you can build brand awareness is by having an active presence on the different social media platforms. Through this, potential customers can recognize your business, and it will also help your business stand out amongst your competition.

Suppose your small business or start-up is already well-known in your locality. In that case, you can also use social media to increase your brand awareness and build your reputation as a credible source for quality products and services.

Bringing Traffic to Your Site

Another helpful feature of social media marketing is the ability to bring targeted traffic to your site.

Whether you have a blog or an e-commerce site, a highly effective social media strategy can help you bring more traffic to your site in a very cost-effective manner.

People will share, talk about, and seek out more of your content if they find it valuable. These are great opportunities to gain new followers, likes, and shares on social media.

Generating Sales and Revenue

Through social media, you can connect with customers and get them to purchase your products and services. Your followers are more likely to buy your products and services if they find your company trustworthy. 

You can also set up ads on social media sites for your brand. This will help your business get the products and services you offer to more people.


While it is true that the big brands have the advantage with their massive budget, you do not have to be big to be successful. Small businesses and start-ups can even out the playing field by investing in effective social media marketing strategies.

Are you looking for a digital marketing agency in Boise to help you with your company’s social media marketing? Silo Hill Media offers affordable and effective digital marketing services. Give us a call to learn more!