When things go differently than your email marketing plan, it is easy to feel overwhelmed. Whether sales are slow, deliverability or engagement metrics are low, or negative feedback from the audience; it can be difficult to remain focused. 

The natural response may be to try to fix the issue, but it is important to take a step back. When the stress sets in, prioritize calm. It’s not the time to act rashly but the time to evaluate your email marketing plan.

The Problem with Short-Term Planning for Email Marketing

Short-term planning for email marketing can be dangerous. It can lead to a lack of foresight and the inability to plan for the long term. When you focus solely on the short term, you may miss out on opportunities to create better relationships with your customers, build loyalty, and increase sales. You can also miss out on chances to better understand your customers and their needs.

The Benefits of Long-Term Planning for Email Marketing

Long-term planning for email marketing can be incredibly beneficial. It allows you to look beyond the immediate issue and consider our goals and objectives in the long term. This can help you create a more focused and effective email marketing strategy. You can look at your customer data, analyze your email campaigns, and create plans tailored to your audience’s needs. Long-term planning can also help you create more efficient processes, resulting in better deliverability and engagement rates.

The Methodical Approach

Even if you follow all the best practices in email marketing, there may be times when something goes wrong. Don’t panic; it’s not necessarily indicative of a mistake. There will be times when you’ve done everything correctly yet still experience an undesired outcome.

Creating high-quality email content with an engaging subject line should be enough to avoid the spam folder, but sometimes it isn’t. If you find yourself consistently dealing with the issue, then it’s time to take a closer look at what adjustments you can make. Don’t rush into any quick fixes; think carefully before making any changes.

Consider the various explanations for the decline in results. Could it be a recent source of sign-ups, misdirected marketing, too much contact with inactive members, or something related to a particular service provider or domain? Reach out to someone you rely on with a different perspective to share their thoughts. 

Develop a list of potential solutions, and hire an expert to help. Make a well-considered decision based on what you learn. Establish a benchmark and test the chosen approach. Monitor the results for the next three months. Analyze the averages, not individual campaigns, to determine if there has been an improvement in the metrics. Repeat this process.


It is important to have a strategy that considers the customer’s needs and preferences, as well as the business’s objectives. The strategy should include a clear plan for the email marketing program’s future and a timeline for implementation. Additionally, businesses should monitor their campaigns and evaluate them on an ongoing basis to ensure that they are meeting their goals. By utilizing a well-thought-out plan and tracking their results, businesses can ensure that their email marketing efforts are successful in the long run.

Silo Hill Media offers digital marketing solutions in the Treasure Valley in the state of Idaho and around the country. We develop an affordable and effective strategy that allows all facets of your marketing to work in a symbiotic way. We know you don’t have the time to focus on marketing, much less deal with fake negative reviews that harm your business. That’s where we come in! If you want to get the best tips for email marketing, get in touch with us! Let’s talk!