Social media is a powerful tool for marketing your business. However, as with other tools in your arsenal, a social media platform can only help you further your goal and objectives if you know the ins and outs and understand how best to use its features.

While social media has the potential to create a competitive advantage for your business, it won’t serve you well if you heavily depend on it without exerting enough effort and developing a clever strategy. Winning doesn’t involve working hard—you need to work smart to stand out and generate more profit!

Every organization that has climbed the ranks on social media platforms did not simply create a business page and left things to chance—their teams kept up with the changes and shifting trends and adapted to keep from getting left behind.

If you think your social media marketing strategy is missing something, read on below to learn about the most important practices you should be following:

1. Be Consistent

No matter how wonderfully crafted your social media post is, it could quickly get buried by the hoards of other posts being shared on the platform. A single post can’t do much for your business—your target audience can quickly forget about it and move on to other things.

If you want to stitch your brand in your audience’s memories, you need to do more than just post every few weeks. The key to social media success is consistency! By posting quality content consistently, the more likely you can entice customers and increase the possibility of your target audience seeing your posts.

2. Create Quality Content

It’s crucial to keep in mind that posting consistently alone won’t guarantee you excellent results. Sure, your target audience may see your posts on their feed, but are they engaging with or just scrolling through your content?

Your posts aren’t just meant to be seen by the target audience—they should also encourage them to stop scrolling, read or watch what you have to say, and then complete your desired action. As such, you must work on creating the right kind of content!

When developing content for your social media page, keep in mind that it should reflect your image and brand. Rather than aiming to seem trendy, your content should have the same tone that aligns with your branding.

3. Provide Value

Rather than being all about selling, the purpose of social media marketing is to offer your followers something valuable. More than entertaining or engaging content, your social media content should either provide a solution to their problem or offer information that they could use in their life.

To create valuable content, learn as much as your target audience as much as you can. By finding out how your audience uses the particular platform and their pain points, it will be easier to appeal to them through your social media posts.


Social media marketing can catapult your business to success—if you know how best to use it, that is. As with every marketing tool, it’s crucial to understand how social media works and how you can appeal to your target audience through this medium to reach your goals. As long as you work with a digital marketing agency that knows the ins and outs of social media marketing, you’re well on your way to success!

Do you need help with marketing your business on social media? Then, our team at Silo Hill Media may just be who you need! As one of the best digital marketing agencies in the Boise area, you can rely on our experts to create custom-tailored solutions to optimize your ROI. Schedule a call with us today!