In recent years, social media has truly become an increasingly popular way for people to reach and connect with each other and share information. As a result, many businesses are now using social media to promote their products and services. One of the best ways to do this is through video.

However, with so many different social media platforms available, it can be challenging to know the best length for a video. In this article, our digital marketing agency in Boise will look at the best lengths for video on each of the most popular social media platforms.


Facebook is arguably the largest social network in the world, and it’s also a great place to share videos. Unlike YouTube, Facebook has a time limit for videos: they can be up to 60 minutes long.

That said, most Facebook videos are much shorter than that. The average Facebook video is typically around 3 minutes long. That’s because people tend to scroll through their Facebook feeds quickly and don’t have much time to watch long videos.

If you want your Facebook videos to be seen by as many people as possible, keep them under 3 minutes. You can always post longer videos on Facebook, but they may not get as much engagement as shorter ones.


Instagram is a photo-sharing app that also allows you to share short videos. Videos on Instagram can be up to 60 seconds long.

That may not seem like a lot of time, but it’s plenty if you use Instagram for short, snackable content. The key to creating great Instagram videos is to keep them focused and to the point.

If you’re posting a video on Instagram, ensure it’s under 60 seconds and has a clear purpose. That way, you’ll be sure to capture your audience’s attention.


Twitter is a platform that is known for its short, concise content. As a result, videos that are shorter in length are generally more effective. Twitter also prefers videos that are less than two minutes long, so it is best to keep your videos short and to the point.


YouTube may be the largest video-sharing platform in the world, and it’s perfect for long-form content. There are no time limits on YouTube videos, so you can upload anything from just a few seconds to a few hours without any problems.

Of course, not every video needs to be an hour long. In general, shorter videos perform better on YouTube than longer ones. The sweet spot for YouTube videos is around 4 minutes. That’s long enough to cover a topic in depth without boring your viewers.

If you’re just starting out on YouTube, you may want to experiment with different video lengths to see what works best for your audience.


On TikTok, the best length for a video is between 15 and 60 seconds. This is because TikTok is all about quick, bite-sized content that is easy to consume. The shorter your video, the more likely people will watch it all the way through.

If you have a longer video that you want to share on TikTok, you can always break it up into multiple parts and post it as a series. This way, people can watch one part at a time and won’t get overwhelmed by a longer video.


Each social media platform has its own ideal video length. For example, Facebook videos should be around three minutes, while Instagram videos should be under 60 seconds. This is because each platform has a different purpose and audience. 

However, there are some general guidelines that can be followed when creating videos for social media. For example, videos should be engaging and visually appealing. They should also be concise and to the point. 

Following these guidelines and working with a social media marketing expert will help ensure that your videos are successful on any social media platform.

Silo Hill Media is a digital marketing agency in Boise that offers social media marketing services, among others. We can help your brand thrive on various platforms using strategies that deliver results. Contact us today to know more!