PPC and SEO are two online advertising methods that can be used together to create a more effective campaign. PPC can be used to drive traffic to a website, while SEO can be used to improve the visibility of a website in search engine results pages.

Both are crucial aspects of marketing campaigns. Improving SEO can help your website rank higher on Google and make it more visible to potential customers, while PPC ads can provide an immediate boost in traffic to your website.

Here are some benefits of using PPC and SEO together. 

1) Boosts Organic Rankings

Organic traffic is the best traffic you can get to your website. It’s free, and it comes from people who are actively searching for the products or services you offer.

However, getting organic traffic can be difficult. It takes time to improve your website’s SEO, and there’s no guarantee that your efforts will pay off. PPC can help you get immediate results by driving traffic to your website, which can in turn help improve your website’s organic rankings.

2) More Traffic, More Conversions

The more traffic you have to your website, the more chances you have of making a sale.

PPC and SEO can both be used to drive traffic to your website. However, SEO can take months or even years to show results, while PPC can provide an immediate boost in traffic.

3) Better SERP Visibility

With PPC, you can get your ad to show up on the first page of Google search for your targeted keywords. SEO can also get you on the first page of a search engine results page, but it takes a lot longer to achieve.

When a brand’s ads show up frequently compared to its competitors, it creates the illusion that the brand is doing better. This is because the PPC ad is more visible and is likely to be clicked on.

4) Improved Brand Awareness

Customers are more likely to notice a brand when they see it more often. With PPC, you can easily target new customers and get them to notice your brand.

PPC also allows brands to target customers who are already familiar with their products or services. Both methods can help potential customers learn more about your business and what you have to offer.

5) Better Return on Investment (ROI)

When done correctly, PPC can provide a great return on investment (ROI) for your business. Many businesses have seen a significant increase in sales and revenue from PPC campaigns.

PPC is a great way to reach potential customers who are already interested in what you have to offer. This means that you are more likely to make a sale from a PPC campaign than from other marketing methods.

The same goes for SEO. When you invest in SEO, you’re really investing in your ability to reach and engage your target audience. After all, if your target customers can’t find you online, they’re not going to be able to do business with you.


PPC and SEO are both important marketing strategies that can help you reach your target audience and improve your bottom line. However, it’s important to understand the differences between the two so that you can decide which one is right for your business.

Optimize your SEO and PPC marketing with Silo Hill Media. We offer digital marketing services in Boise to grow your online presence and cultivate your audience. Get in touch with us to learn how.