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Yes, Website Design Impacts SEO: Here’s How!

Posted on: September 5, 2022 

Website design matters for many reasons. It helps create first impressions, improve user experience, and enhance your search engine optimization (SEO) efforts.

First impressions are essential. A well-designed website will make an excellent first impression on visitors, whereas a poorly designed website will turn them away. User experience is also important. A website that is difficult to navigate or doesn't provide the information visitors are looking for will cause them to leave quickly. 

Good design can help with SEO. A well-designed website that is easy to navigate and contains relevant keywords will rank higher on search engine results pages (SERPs), making visitors more likely to find it.

So, if you want to create a website, make sure to put design at the top of your list of priorities. It will pay off in the long run. To understand better, here are some ways your website design impacts your SEO performance.

Some Web Design Elements and How They Impact Your Site's SEO Performance

Web design is more important to SEO than most people think. The layout, structure, and overall design of your website can significantly impact your search engine rankings.

Navigation

Your website's navigation is one of its most critical design aspects. It is the first thing visitors see and defines whether your site is easy to use. How you design your website's navigation can impact how easily search engine spiders can crawl and index your site's content. 

If your navigation is designed in a way that makes it difficult for search engine spiders to crawl your site, it can negatively impact your SEO. Moreover, the more accessible users find the content they're looking for, the more likely they will stay on your site and continue engaging with it. 

If your navigation is confusing or difficult to use, it can cause users to leave your site, hurting your SEO.

Mobile Responsiveness

Mobile responsiveness has become increasingly important for SEO performance. In the past, it was enough to have a browser-friendly website; however, with the rise of mobile search, it's now necessary to have a mobile-responsive website to rank well in mobile search results.

Google has rolled out mobile-first indexing, which means they will index and rank websites based on their mobile version first. That is a significant change, as previously, the desktop version of a website was used for indexing and ranking. Therefore, if your website is not responsive, it will likely be ranked lower in mobile search results.

Images and Videos

It's no secret that images and videos can significantly impact SEO performance. In fact, pages with pictures and videos are more likely to rank higher in search engine results pages (SERPs).

There are many reasons this is the case. For one, images and videos are more engaging than plain text, so they can help to keep users on your site for longer. They can also help boost your click-through rate (CTR), a key ranking factor. Of course, simply adding images and videos to your site isn't enough to guarantee better SEO performance. You also need to make sure that they are optimized for search engines by resizing them and placing alt text.

Header Hierarchy

Header hierarchy is one of the most important aspects of on-page SEO. It is a way of organizing the content on your website so that search engines can easily understand the relationships between your pages. 

A good header hierarchy can help improve your SEO in several ways:

  • It can help search engines understand the structure of your website. It is essential because it can influence how your website is indexed and ranked.
  • It can help improve the click-through rate (CTR) from the search engine results pages (SERPs).
  • It can help make your website more user-friendly, which is also crucial for SEO. 

Conclusion

Web design can have a significant impact on SEO performance. A well-designed website can help improve your search engine ranking and visibility. There are many factors to consider when designing your website, including your website's layout, navigation, and content. By keeping these factors in mind, you can help ensure that your website is designed to maximize its SEO performance.

Your website should be designed to generate more customers and maximize your ROI. If it is not doing that already, we can modify it to meet the correct criteria or design a new site that will do. Silo Hill Media is based in Caldwell, ID, and offers affordable and effective local SEO services that allow all facets of your marketing to work in a symbiotic way. Get in touch with us today.

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