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What Affects Your Business’ Local SEO and How to Solve Them

Posted on: August 22, 2022 

Local SEO is optimizing your website's rank for local search engine results. This facet must be prioritized to improve your search ranking for local searches. Some factors that affect local SEO include your business name, your business address, your business phone number, and your business hours.

If you improve your local SEO rankings, you'll see more visits to your store and more sales. Afterward, this will lead to increased traffic and revenue. If you don’t, several factors affect it and can cause significant losses. Here are some of and how you can improve them:

Your Business’ Google Profile

Google Business Profile is a free service that allows you to manage your brand information and how your business page appears on Google Maps and in local search results. When you claim and verify your listing, you can add photos, business hours, a business description, and more.

When creating a business listing, include as much detail as possible, so Google’s bots rank you as a legitimate business. This should include the name of your business, what category it falls under, your location on a map, the areas you serve, your phone number, and your website URL.

It's important to keep adding high-quality Google photos to your business profile as they make your listing more visually appealing, help it appear higher in local search results, and make customer searches more accurate. Fail to do so, and you undercut a convenient way for potential customers to see your business.

If you want to improve your local SEO, one of the best things you can do is to make sure your business is listed on Google and that your listing is up-to-date and complete. You should also try to get good reviews and ratings on your listing, as this feedback may improve your ranking in search engine results pages (SERPs).

Your Customers’ Reviews and Ratings of You

Aside from completing your Google Business Profile, the tech company has stated that online reviews greatly influence where your business appears in local search results.

Online reviews and customer ratings can help improve your company's local SEO. This is because online reviews and ratings can make your company more "prominent" online.

Knowing how to handle positive and negative reviews is important to maintain a good reputation. Customers will more likely trust your brand if you're responsive to feedback. Plus, responding to reviews can help create new content more likely to be picked up by search engines.

Avoid not responding to customer ratings, especially when customers take time to write down their thoughts. Reciprocate and address their pain points. Give them a discount coupon or a refund to appease them, or maybe even replace the item free of charge!

Asking customers or clients to leave a review of your business can be a helpful way to generate new reviews and improve your online reputation. This can be beneficial even if you already have a good number of reviews, as it can help to add more positive reviews and improve your overall rating.

Get Simple Local SEO Maximized with Silo Hill Media

Local SEO is about ensuring your business is visible on a digital map. Simply fill out your Google My Business profile with accurate information and clear photos while asking customers to leave honest feedback you’ll get back. Then, watch as your customer base doubles (or triples) because they can find you more easily than the competition.

Navigate these hurdles even better with help from Silo Hill Media! We develop affordable and effective strategies that synergize all your marketing efforts without a hitch. Visit our website to improve your local SEO!

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