With the explosion of personal and business email accounts, email marketing is now the most popular form of marketing on the web. Increasingly larger businesses are using email marketing as well.

Up until the mid-90s, people had to wait for snail mail to get the latest news from the company. But today, email marketing is one of the most effective ways to promote your business. So, let’s take a look at the dos and don’ts of email marketing.

The Dos of Email Marketing

Here are the email marketing dos that you should follow.

Use A/B Testing

A/B Testing is the practice of sending out two different emails in an attempt to increase open and click-through rates. This includes the subject line, the length of the email, and the call to action. 

You split them into two different types of emails, and then you send out the two different emails to your subscriber list. The A/B Test will then tell you which of the two emails produced a better result.

Using A/B testing, you will be able to improve your email marketing campaign. This way, you will know what’s working and what’s not.

Segment Your Lists

Segmenting is one of the most important email marketing tips. This means that you should separate your email lists according to the type of emails you are sending out. This will help you target your customers better.

It could be segmenting on who they are, what they bought, what they’re interested in, and who they know. This way, you will be able to send out more relevant information to them. This is what will convince them to buy.

Be Personal

When sending out emails, remember that you are sending them to real people. So, you should make your emails as personal as you can. Remember that even though you are sending out an email blast, the recipient should still assume that it’s for them personally. So, make sure that you put yourself in their position.

Create a Sense of Urgency

Make sure that your customers feel the pressure to act. This can be done with a limited time offer, the last chance to buy, or a make it or break it situation.

Be Consistent

Consistency is very important in email marketing. If you want to keep your customers engaged with your business, you need to send out consistent email marketing campaigns. Also, send out email updates at the same time on a weekly or monthly basis.

The Don’ts of Email Marketing

Here are the don’ts of email marketing that you should avoid.

Send Too Many Emails at Once

I’ve seen a lot of people sending out one or two email blasts a day. This can be very annoying to the recipient. So you should only send out one or two email blasts a day. Make it your goal to be consistent in your email marketing.

Send Out Irrelevant Emails

If you are sending out irrelevant emails, there is a high chance that your customers will not be interested in what you’re trying to say. Your email marketing campaign will not achieve any results if your email is of no use to your customers.

Send Out Sales Emails

Sales emails should not be part of your email campaign. If you are sending out this type of email, you are basically telling your customers that you are only after their money. So, if you want them to buy from you, make sure that you send out marketing emails.


Email marketing is one of the most popular ways to reach out to your customers. It’s an excellent way to promote your business. So we hope that you will be able to use these tips in your email campaign and be successful in your business venture.

Silo Hill Media offers email marketing services that can boost your business to the next level. Let us help you get new customers in your business, increase sales, and grow your business. Contact us today to get started!