Video marketing is one of the most effective ways to connect with customers online. In fact, it’s become such a powerful tool that many businesses are now turning to video to promote their products and services. But what exactly is video marketing? How does it work? What makes it different from traditional advertising methods? And why is it important for small businesses? Read on to find out.


The term “video marketing” describes a variety of strategies used by companies to reach consumers via visual media. This includes everything from simple videos posted on social media sites like Facebook and YouTube to full-length TV commercials.

In general, there are three main types of video marketing:

1. Informational – These videos provide useful information about a product or service. They’re great for introducing people to your brand and answering questions you might receive in person.

2. Promotional – These videos aim to persuade someone to take action. For example, some promotional videos highlight features of a product while others try to sell potential buyers why they should choose your company over competitors.

3. Commercial – While commercial videos don’t necessarily include a call to action, they do encourage viewers to make purchases. Some commercial videos even use humor to appeal to audiences’ emotions rather than just their rational minds.


Silo Hill Media is a digital marketing agency offering high-quality yet affordable video marketing in Boise, Idaho. Get in touch with us today, and we can help you scale your business!