There's no denying that social media has taken over the world. Almost every person in any demographic is likely to have at least one account on a social networking site, so it's no wonder that brands have hopped onto these platforms to hawk their wares and the like.
That said, you can't rely on social media alone when creating a digital marketing campaign. There are various channels online that you can hinge on to create a well-rounded effort that targets different consumer habits. Here are some strategies you should consider:
This isn't to say that you should brush aside social media completely. It's just more effective if you have multiple brand pages and avenues of content that you can link together. Consumers tend to trust a business more if they can easily find their website through a Google search and be able to check their social media pages.
Build consistency and credibility by connecting these two platforms via cross-posting. Make the act of posting on both platforms seamless by embedding code snippets and other stationery-type elements that can be carried over, and you can easily generate consistent content that establishes your business.
Email marketing speaks of its own power. While Facebook and Twitter might be the go-to social media platforms where you can conduct most of your marketing efforts, email is more personal and private. It also remains one of the most effective ways to connect with your target audience, despite being one of the earlier machinations of digital marketing.
You'll find that a curated email campaign will give you more lead generation than any other channel.
Local SEO is another way to go about digital marketing for your business. The advantage of this is it will help you get a higher ranking in search engines like Google and Yahoo.
Even if you have good social media habits like having a consistent upload schedule, using CTAs, and engaging with page visitors, none of that will really reach your audience if you are not visible enough on the internet. There is a giant ocean of content to compete against, so you need to use the power of search engines to expand your reach.
Local SEO can significantly help you increase online visibility and turn leads into conversions.
One more supporting channel to look into is pay-per-click. Although social media is a good avenue for organic traffic, Google Ads can help you reach users who may not be aware of your existence but display search and purchase habits that match your services and demographic.
The good thing about PPC is that you can always stop running ads that don't perform like you want them to.
The key to successfully making your business known online is using multi-channel marketing. You don't want to limit yourself to just one thing because that is basically putting all your eggs in one basket. If you spread your efforts wisely, you can build your brand and nurture leads more sustainably.
Looking for affordable and effective digital marketing services in Boise? Get in touch with Silo Hill Media to start optimizing your digital marketing efforts and get results. Contact us today!