If you have a business, you need to also have a Facebook page. Facebook is the #1 social media platform in the world! Having a page, and using it correctly, means you can get in front of many potential customers. Not only that, but you can keep building long-term relationships with your existing clientele. Facebook has great page insights that allow you to really dig deep into your post analytics. It is also a huge money saver when starting out. The positives far outweigh the negatives. If you do not have a Facebook page yet, go get one now and then come back to this article to find out why it is not all that you should be doing!