by John Heida | Jan 3, 2022 | Facebook, Instagram, Social Media
It’s no secret that all business owners seize opportunities to sell their wares. The task is made easier due to the rise of social media. One popular method of this is social selling.
Social selling is a marketing strategy that involves social media, email, and personal phone calls to connect with prospects and close sales. The concept isn’t new, but it has recently become the go-to tactic for businesses trying to lead in B2B sales. Companies have seen significant results from using social selling as a part of their selling strategy. However, there are still some businesses that don’t utilize it. As a result, they lose out on a lot of profit.
In this article, we list down the benefits of social selling. Read on below to get started.
#1 – Shortens the Sales Cycle
It’s now easier to connect with them online instead of cold calling customers and hoping they’ll pick up the phone.
In social selling, buyers and sellers are in constant contact. Therefore, cold calling is not only unnecessary; it’s also a waste of time. A great deal of energy and effort goes into making calls and hoping that the person on the other end answers. Instead of wasting time, you can focus and improve your social selling efforts.
#2 – Increases Your Lead Quality
You can generate a lot of qualified leads through social media. These leads are high quality and are more likely to hit your sales quota. Of course, this depends on your prospect’s social media following size.
#3 – Strengthens Your Marketing Strategy
Your social media marketing strategy is strengthened by using social selling. This is because you will be able to make many connections with other business owners and their contacts. You can use these connections to understand your target market better. You’ll also be able to make a stronger case when you share your solutions to their business challenges on social media.
#4 – Changes Prospects’ Perception
Social selling allows prospects to see you as a real person. This is a big advantage because you’ll be able to change their perception of your company. The focus will not be on who you are and what you do, but on their business needs. Ultimately, this will make them more likely to consider your company’s product or service than others.
#5 – Increases Customer Loyalty
When your prospects are convinced of your product or service, they’re more inclined to become loyal customers. They’ll continue to do business with you and buy more from you in the future. They’ll also be more likely to refer your company to others.
#6 – Attracts New Prospects
In line with customer loyalty, you can use your connections to attract more prospects. With social selling, you can show the world the value you can provide your prospects. You can also get the word out about your products, services, and company.
#7 – Improves Your Conversion Rate
What’s a conversion? For B2B businesses, it’s the rate at which prospects turn into customers. The higher your conversion rate is, the more money your business can make. The good news is that you can improve your conversion rate through social selling.
#8 – Improves Your Brand Recognition
Your brand is strengthened if you can achieve results through social selling. It’s a powerful selling tool because prospects see you as a resource and an expert in your industry. This, in turn, will allow you to build your brand and gain more customers.
Conclusion
Social selling can help you achieve better results for B2B sales. If you don’t already have a social selling strategy, it’s time you started implementing one. Your prospect’s perception and perception of your brand will change. As a result, they’ll be more inclined to do business with you.
Silo Hill Media provides top-quality social media marketing services. Our solutions are tailored to any business, and our goal is to ensure that every possible method is implemented to achieve its goals. Contact us today to learn more!
by John Heida | Dec 28, 2021 | Website Design
Recently, you might have seen more and more “.io” websites popping up. It might look cool and trendy at first, but you might think twice about setting up such a website for your business. While you might not know it, your website’s domain can actually affect and even hurt your business. Generally, a “.com” is the go-to for any business. In fact, if you can, you should always opt for a “.com” over others. Why is this so? Well, this is the question we’ll tackle in today’s article.
Let’s talk about domains, specifically “.io,” and why you should not pick it for your business:
1. Many “.io†Websites Are Actually Scams
That’s right, the “.io” extension is actually used by those who want to scam others into buying some get-rich-quick scheme or other. This free extension is not regulated by the government and is left open to anyone who wants to use it. Because of this, many fraudsters are taking advantage of this loophole and abusing it.
If you’re running a business, you don’t want to be perceived as a scam because of your domain. This could spell the end of your business. In fact, in Devumi’s own case, it was only after we changed our domain from “.io” to “.com” that we managed to change our business’ reputation for the better.
On the other hand, “.com” domains are regulated by the government. Your “.com” domain is recognized everywhere, and it is also the most popular. This means that if you want to reach the most people with your business, it is best to have a “.com” domain, which is great for SEO. Also, if you want to build a lasting business, you want it to be recognized by everyone.
2. You Can’t Use Social Media with a “.io†Domain
This might be a deal-breaker for those who want to be active on all the major social media platforms (Facebook, Twitter, etc.) because the majority of them are “.com” only. This means that to use them all, you will have to have a “.com” domain. If you don’t, your customers might think your website/business is some kind of scam because of your “.io” domain.
This is a major issue for businesses that are just getting started. Your customers will have to trust you in order to buy your products or services. If your domain is not “.com,” many of them will think you’re some kind of fraud.
3. Using a “.io†Domain Can Be Harmful to Your Business
In fact, if you are running a business of any kind, it is best to have a “.com” domain, because it has the most global appeal.
That doesn’t mean you have to have your own “.com” domain. You can use a website builder to create one for you. This way, you still get access to most of the features a regular “.com” website has, but it won’t cost you much.
Conclusion
If you’re still thinking about getting a “.io” domain and wondering if it could be a great option for your business, you should really reconsider. It is highly debatable whether you really need a “.io” domain or not. The truth is, “.io” domains are often associated with scams. This can damage your reputation and even your business. Also, if you want to be active on social media, you will still have access to most of them with a “.com” domain.
Silo Hill Media is an internet marketing service provider offering affordable and effective strategies to help businesses grow online effectively. If you are looking for a web development agency to create the perfect website for your business, work with us today!
by John Heida | Dec 21, 2021 | SEO
Search engine optimization (SEO) is helpful for businesses trying to grow their audience and get more conversions. Of course, marketing efforts cost money, and extensive campaigns may not always be financially feasible for small businesses.
Thankfully, there are solid SEO tactics with significant results that are not too expensive. Local SEO for small businesses can be affordable and effective, with a promising return on investment. It all comes down to the execution.
On-Page Optimization
This refers to improving how your website runs, particularly with how it creates a positive user experience and how it responds to search engine crawls.
First, in your layout, you want to make sure that it’s as minimal as possible while highlighting what you want. This avoids a messy interface that is hard to navigate for visitors. Plus, it avoids any unwanted detours for search engine bots that are trying to index your site.
You should also make sure that your website doesn’t take more than a couple of seconds to load. This ensures your bounce rate stays low and that you can rank higher on search results.
Building Links
You want to make sure your content and website become a reliable source of information and resources. You can’t just spam your website with random links for the sake of it. At the same time, you can’t make it barren and devoid of any links whatsoever.
Make sure you have solid backlinking with relevant insights that are connected to the content and services that you are providing. This ensures that the traffic you are driving is actually relevant and may lead to conversions.
SEO Analysis
In order to actually have impactful results, you need to have an in-depth analysis of your current or existing SEO standing and practices. This can help you root out what your strengths and weaknesses are so that you can employ the right tactics. By doing so, you no longer have to spend on executions that aren’t actually providing a good return on investment.
Scanning the Competitive Landscape
Your business can greatly benefit from learning from the movements of your competitors, especially those that are at the top of the game. Learning about their strategies can also guide you in narrowing down the best keywords that can highlight your services and aren’t as saturated. Despite wanting to use popular search queries, you also have to be careful about using keywords that are already overly used.
Cleaning Up Content
Make sure your content is always updated. If you have any obsolete information, old links, or dead links, your rankings will suffer. Search engine AI won’t deem your site as relevant and users will click on newer resources, especially if they’re higher up on the results page.
Conclusion
With the right tactics, you don’t need to go all out with your budget just to get decent results. Your SEO rankings can slowly but surely build up and improve your conversions. On top of that, you can also get better lead generation and get profits.
Looking for an all-around digital marketing agency in Boise? Silo Hill Media provides affordable and effective strategies to help small businesses grow. Contact us for a free quote.
by John Heida | Dec 14, 2021 | Email Marketing
It’s no secret that the holidays are a highly lucrative season for both online and offline retailers. According to the National Retail Federation, many businesses earn 20% to 30% of their annual profits during the holiday season.
Because of its high return on investment, email is a popular channel for holiday marketing initiatives. With the potential of boosting your sales amid a single shopping season, it’s more crucial than ever to plan how your holiday email marketing will stand out among the sea of advertising.
We are here to help! Here are four tactics you may use to boost the success of your Christmas email marketing campaign.
1. Know What Works for Your Target Market
Focusing on what you’ve previously done effectively is a brilliant starting point for your Christmas email marketing. If feasible, start by reviewing the prior year’s statistics, such as opens, clicks, and conversions.
Try to figure out why some emails were effective and apply the same method again. This might be due to the offer, the subject line, segmentation, or email scheduling, among other things.
Remember, it’s just as vital to figure out why anything went wrong so you can avoid it next time.
2. Create A Well-Thought-Out Christmas Email Campaign Timetable
To make the most of the holidays, start arranging your email marketing calendar early in the year and give yourself ample time to prepare all the important elements.
While some marketers have embraced the advice not to wait until the last minute to start their holiday email marketing, some have gone too far!
The practice of sending many retail emails well before the regular Christmas shopping season can lead to email fatigue—sending too early risks people outright ignoring your communications. It’s more imperative than ever to schedule emails wisely if you want to keep your subscribers engaged at the right time.
3. Use Segmentation to Personalize Holiday Email Messages
A customized and targeted Christmas email will generate far more engagement than a generic holiday email blitz. The most efficient strategy to adapt messaging to a customer’s interests and purchase patterns is to segment your contacts.
Here are some suggestions for efficient Christmas email marketing segmentation:
- Discount Aficionados: Identify clients who often (or only) use voucher codes to engage your most price-sensitive customers. Similarly, by creating this group, you’ll be able to avoid giving discounts to subscribers who are eager to buy products at full price.
- Subscriber Interests: Segment subscribers into groups based on prior purchase categories or website areas visited.
- Year-round vs. Seasonal Shoppers: Year-round and seasonal customers have distinct relationships with your business. Consider their individual requirements and motivations when planning your next follow-up campaign’s frequency, topic, and timing.
4. Use Marketing Automation to Tap into the Right Market
The best approach to enhance email open rates and engagement is to send the right message to the right people at the right time. And for Christmas email marketing services, marketing automation is your secret weapon.
To get the most out of your Christmas emails, use these automated strategies:
- Create A Seasonal Welcome Email: You’ll likely get new subscribers signing up during the holiday period. To maximize your expanding base, set up a welcome email with a particular discount or holiday theme. This will help persuade a curious shopper to make a purchase.
- Develop Abandoned Cart Automation Workflows: Cart abandonment is expected during the Christmas season; creating abandoned cart emails is even more critical for securing purchases.
- Use Lead Scoring to Target Warm Leads: Using customer interaction information and scoring contacts can help you build consumer profiles and guide segmentation. You’ll know which contacts are the most engaged, and you’ll be able to customize your holiday email content appropriately.
Conclusion
You still have time to plan and launch your Christmas email marketing campaigns. By following these guidelines, your business can take advantage of the opportunities presented by the holiday season. You can partner with a digital marketing agency in Boise to help you out.
Are you looking for an internet marketing service? Silo Hill Media is a digital marketing agency in Boise that provides affordable and effective strategies for your marketing needs. Contact us today!Â
by John Heida | Dec 7, 2021 | SEO
Buying online has quickly become the most popular way of purchasing products, given the convenience of browsing hundreds of stores’ catalogs from the comfort of your home. However, the major downside of online shopping is that you can’t inspect the product or service in person, which means consumers have turned to online reviews for more guidance.
Online reviews have thus become a fundamental part of a business marketing strategy. Review websites have sprung left and right to quench consumers’ thirst for more information about a business to know if it is reliable or not, helping them decide which company to engage with. For these reasons, online reviews can significantly impact your local SEO efforts, so it’s crucial to factor them into your strategy.
What is Local SEO?
Local search engine optimization is a strategy that increases your business’s visibility on local Google search engine results. This strategy works best for local businesses like restaurants, shops, or agencies catering to the local audience. Prioritizing local SEO makes it easier for your audience to find you, whether online or offline.
General SEO differs slightly from local SEO, as local SEO falls under the former. General SEO is more focused on boosting website rankings without making any local considerations, while local SEO improves your ranking for a particular area, like a city or a town. Ranking better for local Google searches means doing more than optimizing your website; you’ll have to create and fill your Google My Business account will all the relevant details.
Ways Online Reviews Impact Local SEO
Online reviews signal other customers that a particular business is worthy of their trust and hard-earned money. It shows that many consumers have tried the product and service and liked it enough to leave some feedback. For this reason, accumulating reviews on various platforms while having glowing testimonials that include keywords, products, and services is crucial to boosting your online visibility.
For instance, reviews provide search engines like Google with the information they need to recognize and crawl your website. This quality vastly increases the chances of the search engine displaying your business to online searchers. Additionally, if you have an immaculate online reputation, you’ll be earning new reviews regularly, and fresh content is the core of SEO.
Reviews are also helpful for building customer trust, as the goal of SEO is to make search engines believe you are credible. Remember that Google trusts customers more than marketers and is dedicated to providing the most relevant, helpful content to users. Having abundant online reviews tells Google that you have enough social proof to earn a top spot on the results page.
Responding to Negative Reviews
However great positive reviews are, it’s impossible not to receive any negative ones. You can’t please everyone due to factors entirely out of your control, but what you can do is take each negative review and turn it into an opportunity. Your goal is to make peace and win a customer over, so instead of ignoring a negative review—which is the worst thing you can do—reach out to the customer directly to discuss their complaint and how you can settle the issue. Be professional and calm, as lashing out and being angry will be unprofessional, making things even worse.
Customers tend to change tune once a business had demonstrated a sincere interest in turning things around for them, which means you’ll have earned another customer even when they had left a negative review. Even when other people chance upon the negative review, they’ll see that you were proactive in satisfying the customer, making them feel like they’ll be in good hands when engaging with your business.
Conclusion
Managing your reviews is a vital part of your local SEO strategy. Your online reviews can make a significant impact on your reputation and your search engine rankings, encouraging more of your target audience to visit your website and think of engaging with you. By prioritizing online reviews, you’ll get one step closer to success.
Silo Hill Media is a digital marketing agency in Boise offering local SEO services to boost your visibility. We also specialize in web development, reputation management, social media marketing, and many more. Contact us today to find out more about what we can do for you!
