by John Heida | Jul 25, 2022 | Email Marketing
Effective email marketing hinges on your marketing initiatives being in sync with your SEO campaign. If you’re looking to learn more about how email marketing can help SEO optimization for your website, continue reading to discover more.
How Can Email Marketing Help SEO? A Quick Beginner’s Guide
Essentially, email marketing is an opt-in process where subscribers are on your email list for the sole purpose of receiving your emails. Your subscribers have opted to receive your emails. Here’s the catch: you have to have content in your emails that will prove to be valuable and helpful to your subscribers.
You can think of email marketing as a direct line to your customers. You can send out emails that are helpful and informative, and you can send out emails that offer sales and discounts. Therefore, email marketing can help you gain leads and sales.
With the right email subject lines, you can also get your email in the inbox and not in the dreaded spam folder. Your corporate email servers were set up in a way that allows your emails to be delivered to your subscribers. A good email marketing agency can help you set up an email list, create an email marketing system that works for your business, and help you create audience-specific email campaigns. This is where email marketing can help in the SEO arena.
We’re going to explore how email marketing can help your SEO efforts by discussing the following topics:
Here’s precisely how email marketing can help your SEO efforts:
1 – Drives New Traffic
By using an email marketing campaign in conjunction with SEO, you can gain more traffic to your site. An email campaign can have links to your website, links to other pages on your website, and links to your social media sites. If a subscriber clicks on those links and it leads them to your site, the search engine will notice, and your website will start to rise in the rankings.
2 – Directs Customers to Content They’re Invested In
You want to cater to your customers’ needs. If they are engaged, they will visit your site more frequently. This helps your search engine optimization efforts in that it shows the search engine that your site is relevant to your customer’s needs. This can help your search engine rankings.
3 – Gives Customers the Opportunity to Share
Email marketing allows your customers to tell their friends and family about your business, thereby increasing your social media followers and increasing your presence in search engines.
4 – Can Boost Sales
The end goal is to boost sales. The more sales you have, the more visibility you have on the search engines.
Conclusion
Email marketing can help your SEO efforts if you’re doing a good job with your marketing efforts. If you’re not doing a good job with your marketing efforts, then you’re doing yourself a disservice by using email marketing to try to get your website to rank.
However, if you are doing a good job with your marketing efforts, which are the first three pillars of the five-pillar strategy of search engine optimization, then email marketing will help those efforts by creating more visibility for your website.
If you are looking for help with local SEO services, come to Silo Hill Media. We develop an affordable and effective strategy that allows all facets of your marketing to work in a symbiotic way.
by John Heida | May 24, 2022 | Email Marketing
Everyone wants leads, but when you don’t know where to start, it may be tricky to get the leads that you need for your business. One of the best ways to start getting leads for your business is through email marketing.
Email marketing allows you to connect with your customers easily and generate leads for your business. Here are some of the best tips on email marketing that you should know.
1. Be Flexible
You have to be flexible with your email marketing. Email marketing is a marketing tool that can be used for many different purposes. The email allows you to send out a message to people who have already requested to hear from your business.
It also allows you to send out messages to people who have not heard from your business. No matter what you want to use the email for, it is important that you are flexible and willing to do whatever works best for your business. You are not going to get the same results if you are emailing people and not giving them the information they want.
2. Respond Quickly
Just like you want to respond quickly to your customers when they contact you, it is always good to respond quickly to the emails that you send out. You should formulate your email marketing plan and then try to shoot to respond to the emails on the same day that you send them out.
You should also acknowledge the message and let the recipient know that you are going to respond to the message as soon as possible.
3. Quality over Quantity
It is not a good idea to send out mass emails that include a lot of advertisements that do not personally relate to the recipient. This will only end up in annoyance and aversion, which are the opposite of what you want. When it comes to email marketing, quality is always better than quantity.
When you are emailing out emails, it is important that you take the time to address issues, concerns, etc., that relate to the recipient personally.
4. Keeping It Clean
Even though you want to make your email marketing campaign fun, there are some things that you can do that might make it so clean and professional. You want to make sure that you keep the layouts of your emails simple.
You should also make sure that no one is offended when you send out your emails. You want your email marketing campaign to be memorable, but you do not want your email marketing to be offensive.
5. Take Advantage of Automation Tools
There are many different ways to automate your email marketing campaign. You want to make sure that you are taking advantage of the best tools that are available to help you automate your campaign.
Some tools even let you create a template to follow when you are sending out your emails. This is a great way to keep your email marketing campaign simple and easy to use.
Conclusion
When you are trying to develop an effective email marketing campaign, it is important that you use the tips that have been provided to you. If you take the time to follow the tips, you will be able to have a successful email marketing campaign that will help you to generate leads and increase the revenue of your business.
Silo Hill Media helps businesses generate more leads through email marketing services. If you are struggling to get people to contact you for your business, email marketing might be a great way for you to generate more leads for your business. Let us help you to generate more leads for your business so that you can grow your business—contact us today to get started!
by John Heida | May 17, 2022 | Email Marketing
Email has become a necessity in the digital age, so it’s not surprising that email users are continuously growing at an astounding rate. Since the importance of email cannot be ignored, business owners should not neglect email marketing strategies. Now is the perfect time to maximize email and use it as an opportunity to connect with your customers and target audience.
If you want to level up your email marketing game, here are some things you should do to stand out.
1. Keep Your Subject Lines Short
If you want to capture the attention of your target audience, crafting compelling and engaging subject lines is the best way to do it. The shorter you can make your subject line, the better.
There are no hard and fast rules about long subject line lengths. Some say that the ideal subject line length should be at least 40 characters. If you want to capture their attention, do not exceed 60 characters.
Your goal is to get your readers to open your emails, so you have to make sure your subject line interesting. Use strong action words that will compel them to click on your email.
2. Use Segmentation on Your Email Subscribers
If you are concerned about your current subscriber list, you should segment it first before pumping your email out to as many people as possible. You can segment your list to send out special offers and discounts to your current subscribers.
For example, you can segment your list according to the products they bought from your store. You can also segment it according to geolocation. Segmentation is a way to personalize your relationship with your subscribers in a meaningful way.
Once you segment your list, you will be able to reach out to them better and provide them with more value. The more value you can offer your subscribers, the more likely they will do business with you again.
3. Use a Mobile-Friendly Layout
With the increase in mobile devices and mobile apps, you must create a mobile-friendly email layout. The layout of your email should be highly responsive and should fit more nicely on smaller screens.
You should always use an email template that has been optimized for mobile devices. If you plan to use an email template from a third party, make sure it’s mobile-friendly, too.
4. Personalize, but Don’t Go Overboard
The most effective way to correctly personalize your emails is to gather information about your subscribers and create a subscriber profile. You can segment your list to create more personalized and targeted emails.
You must personalize your emails because it makes your prospect feel like you care about them and their needs. If you do it right, your prospects will never forget you, and they will continue to buy from you.
5. Know Which Times Work Best
You have to know your target audience’s preferred times of reading and sending out emails. If you send out your emails too early or too late, you will probably lose most of your subscribers.
Final Thoughts
Having a well-executed email marketing strategy will help you grow your business. If you have not yet started email marketing, it’s time to introduce it to your business. There’s no better time to start than now!
Get the help you need to conquer email marketing for small businesses with Silo Hill Media in Caldwell, ID. We offer custom-made solutions to help companies like yours reach their goals and widen their reach. Schedule a call today to learn more.
by John Heida | May 10, 2022 | Email Marketing
Do you want your business to rank well in search engines? If so, search engine optimization (SEO) is a strategy that can have a big impact on your business. One part of an SEO strategy is a global approach, which optimizes your website to rank for the keywords people use when they search in general categories.
But when it comes to businesses, such as smaller grocery stores, it might be most important for people looking for local businesses to find your store.
Let’s take a look at what local SEO does and some reasons why it can help your business.
What Is Local SEO?
When people search on their smartphones, they tend to type in the name of their city. That’s why search engines are now also ranking local businesses based on the city they serve. For example, if you live in Los Angeles, and search for “restaurants,” the results are going to show you local businesses near you.
So, how can you make sure people are looking for your business type in the city you serve? That’s where local SEO comes in.
Reasons It Can Help
1) Mobile-First Indexing
If your site is not mobile-friendly, no matter how well it ranks, Google will not show it in search results.
Google is one of the top-ranking search engines, and websites need to be mobile-friendly in order to be on their list of results. They will not show you in the first few pages if your site is not optimized for mobile phones.
People are using their phones to search for local businesses. You want them to be able to find you, and that means your site needs to be mobile-friendly. (For more on why mobile-friendly is important, see this article.)
2) Geo Modifiers
When people search your city, they are looking for businesses within the city or in a certain area. One great way to optimize your site for local search is to use the geo modifier “near me.”
For example, if you are a bakery in Los Angeles, you could add the modifier “near me” to your keywords. When people type in “near me” and your city, you’ll show up for that search.
3) Reviews
Your customers can also help with local SEO, especially if you have a lot of 5-star reviews. Sites with a lot of reviews, especially positive ones, rank higher and tend to get more traffic.
Your customers can help with this and you can also ask them to help by providing reviews on your shopping cart, on your site, and on your business listings on Yelp, Facebook, and Google.
4) Hyper-Localized Marketing
You want to reach customers in the local area. Local SEO helps to get you higher rankings on the search engines that cater to local searches.
The local search results are optimized to show local businesses, not national chains. You can get more traffic and more business by optimizing your site for local searches.
You can also market your business by targeting local keywords.
Conclusion
Local SEO can help you make sure that your business is on the first page of local search rankings. It’s one of the most important ways you can get more traffic, more customers, and more sales.
Invest in your online presence by working with Silo Hill Media. We are a digital marketing agency in Boise dedicated to helping you improve your local SEO. Get in touch with us today to learn more.
by John Heida | May 3, 2022 | Email Marketing
With the explosion of personal and business email accounts, email marketing is now the most popular form of marketing on the web. Increasingly larger businesses are using email marketing as well.
Up until the mid-90s, people had to wait for snail mail to get the latest news from the company. But today, email marketing is one of the most effective ways to promote your business. So, let’s take a look at the dos and don’ts of email marketing.
Here are the email marketing dos that you should follow.
Use A/B Testing
A/B Testing is the practice of sending out two different emails in an attempt to increase open and click-through rates. This includes the subject line, the length of the email, and the call to action.
You split them into two different types of emails, and then you send out the two different emails to your subscriber list. The A/B Test will then tell you which of the two emails produced a better result.
Using A/B testing, you will be able to improve your email marketing campaign. This way, you will know what’s working and what’s not.
Segment Your Lists
Segmenting is one of the most important email marketing tips. This means that you should separate your email lists according to the type of emails you are sending out. This will help you target your customers better.
It could be segmenting on who they are, what they bought, what they’re interested in, and who they know. This way, you will be able to send out more relevant information to them. This is what will convince them to buy.
Be Personal
When sending out emails, remember that you are sending them to real people. So, you should make your emails as personal as you can. Remember that even though you are sending out an email blast, the recipient should still assume that it’s for them personally. So, make sure that you put yourself in their position.
Create a Sense of Urgency
Make sure that your customers feel the pressure to act. This can be done with a limited time offer, the last chance to buy, or a make it or break it situation.
Be Consistent
Consistency is very important in email marketing. If you want to keep your customers engaged with your business, you need to send out consistent email marketing campaigns. Also, send out email updates at the same time on a weekly or monthly basis.
Here are the don’ts of email marketing that you should avoid.
Send Too Many Emails at Once
I’ve seen a lot of people sending out one or two email blasts a day. This can be very annoying to the recipient. So you should only send out one or two email blasts a day. Make it your goal to be consistent in your email marketing.
Send Out Irrelevant Emails
If you are sending out irrelevant emails, there is a high chance that your customers will not be interested in what you’re trying to say. Your email marketing campaign will not achieve any results if your email is of no use to your customers.
Send Out Sales Emails
Sales emails should not be part of your email campaign. If you are sending out this type of email, you are basically telling your customers that you are only after their money. So, if you want them to buy from you, make sure that you send out marketing emails.
Conclusion
Email marketing is one of the most popular ways to reach out to your customers. It’s an excellent way to promote your business. So we hope that you will be able to use these tips in your email campaign and be successful in your business venture.
Silo Hill Media offers email marketing services that can boost your business to the next level. Let us help you get new customers in your business, increase sales, and grow your business. Contact us today to get started!
by John Heida | Mar 15, 2022 | Email Marketing
Like any other form of digital marketing, e-mail marketing has its shifts in trends over the years. At one point, some marketers even believed that e-mail marketing would be obscured by emerging digital marketing techniques at that time, such as social media marketing and mobile marketing.
However, e-mail marketing remains and thrives. Recently, during the COVID-19 pandemic, several firms shifted their marketing strategies to digitally engage with their clients. And marketers were surprised to see that through e-mail marketing, numerous organizations were able to enhance their ROI in unexpected ways.
Now, in 2022, take a look at the e-mail trends your business should familiarize. The following sections show some of the most effective e-mail marketing techniques and strategies for making your e-mail highly interesting and converting.
Taking Advantage of User-Generated Content
User-generated content is one of the most successful and straightforward methods for increasing conversions and increasing organic traffic. It refers to your customers’ product reviews, ratings, and images of them using the products, among other things.
These are some ways you can acquire user-generated content:
Encourage consumers to upload photos of them using your product or service.
Include a call-to-action on a poll or survey to swiftly collect the data. By providing this information in your e-mail, you can persuade your readers to buy the product, enhancing your ROI.
This strategy will help build a great impression if users see the positive feedback from a varied range of customers on a frequent basis. This leads to improved chances of conversion.
Utilizing Microsegmentation to Increase Conversion Rates
It’s time to go from segmentation to microsegmentation in 2022! The open rate of your e-mail list can be increased by 203 percent with proper segmentation. So, in 2022, this is one key marketing tactic you don’t want to overlook.
Microsegmentation is when you delve into a customer’s behavioral data, preferences, geography, personality, and other factors before categorizing them into specific e-mail list groups. This can help you tailor-fit your messages to offer the right brand message that fits their wants and preferences,
You update your customer lists frequently, depending on how they engage with your platforms and service. One approach to track these changes is to include a poll in your e-mail to know their change in preferences.
Applying Artificial Intelligence
Every digital transaction generates a massive amount of data, even if it doesn’t lead to a successful sale. Nowadays, businesses can analyze trillions of data sets in just a couple of seconds using AI and comparing it with Big Data figures. Although AI may be a newcomer in the marketing world, the enormous possibilities it could bring are already making marketers think of creative ways to utilize it.
Appealing to Customers through Personalization
You may have collected an abundance of client information if you’ve been in the marketing industry for a while. With all this information, it is now possible to tailor your consumer information to a specific audience utilizing e-mail personalization strategies. By personalizing your marketing e-mails, you will eventually increase their efficacy, and provide tailor-fit solutions for every customer.
Conclusion
Most of the time, these trends coincide with each other and form a powerful combination. For instance, AI systems that create personalized marketing e-mails for specific clients is an emerging trend. With a personal touch to these modern solutions, you can form useful combinations of these trends to specifically help your clients and business.
If you’re looking for a competitive agency that can assist with your business’s e-mail marketing services, Silo Hill Media is here to help. We develop an affordable and effective strategy for all your digital marketing needs. Set up an appointment today so we can discuss ideas for your e-mail marketing campaign.
