by John Heida | Dec 6, 2022 | Email Marketing
When things go differently than your email marketing plan, it is easy to feel overwhelmed. Whether sales are slow, deliverability or engagement metrics are low, or negative feedback from the audience; it can be difficult to remain focused.
The natural response may be to try to fix the issue, but it is important to take a step back. When the stress sets in, prioritize calm. It’s not the time to act rashly but the time to evaluate your email marketing plan.
The Problem with Short-Term Planning for Email Marketing
Short-term planning for email marketing can be dangerous. It can lead to a lack of foresight and the inability to plan for the long term. When you focus solely on the short term, you may miss out on opportunities to create better relationships with your customers, build loyalty, and increase sales. You can also miss out on chances to better understand your customers and their needs.
The Benefits of Long-Term Planning for Email Marketing
Long-term planning for email marketing can be incredibly beneficial. It allows you to look beyond the immediate issue and consider our goals and objectives in the long term. This can help you create a more focused and effective email marketing strategy. You can look at your customer data, analyze your email campaigns, and create plans tailored to your audience’s needs. Long-term planning can also help you create more efficient processes, resulting in better deliverability and engagement rates.
The Methodical Approach
Even if you follow all the best practices in email marketing, there may be times when something goes wrong. Don’t panic; it’s not necessarily indicative of a mistake. There will be times when you’ve done everything correctly yet still experience an undesired outcome.
Creating high-quality email content with an engaging subject line should be enough to avoid the spam folder, but sometimes it isn’t. If you find yourself consistently dealing with the issue, then it’s time to take a closer look at what adjustments you can make. Don’t rush into any quick fixes; think carefully before making any changes.
Consider the various explanations for the decline in results. Could it be a recent source of sign-ups, misdirected marketing, too much contact with inactive members, or something related to a particular service provider or domain? Reach out to someone you rely on with a different perspective to share their thoughts.
Develop a list of potential solutions, and hire an expert to help. Make a well-considered decision based on what you learn. Establish a benchmark and test the chosen approach. Monitor the results for the next three months. Analyze the averages, not individual campaigns, to determine if there has been an improvement in the metrics. Repeat this process.
Conclusion
It is important to have a strategy that considers the customer’s needs and preferences, as well as the business’s objectives. The strategy should include a clear plan for the email marketing program’s future and a timeline for implementation. Additionally, businesses should monitor their campaigns and evaluate them on an ongoing basis to ensure that they are meeting their goals. By utilizing a well-thought-out plan and tracking their results, businesses can ensure that their email marketing efforts are successful in the long run.
Silo Hill Media offers digital marketing solutions in the Treasure Valley in the state of Idaho and around the country. We develop an affordable and effective strategy that allows all facets of your marketing to work in a symbiotic way. We know you don’t have the time to focus on marketing, much less deal with fake negative reviews that harm your business. That’s where we come in! If you want to get the best tips for email marketing, get in touch with us! Let’s talk!
by John Heida | Nov 28, 2022 | Social Media
Social media is the most effective tool businesses, and brands can use to reach new customers and grow their influence in today’s virtual landscape. With around 5 billion people online, there are endless opportunities to generate leads and build relationships with potential and current customers. Social media marketing can also provide valuable insights into customer behavior, help businesses communicate with customers, and much more. Here are some ways you can benefit from it:
Crisis Comms
It’s often said that “all publicity is good publicity.” But this isn’t always the case—especially for small businesses. If you’re an SME and hit with a big, bad publicity stunt, it can be a real speed bump for your company. Dealing with a crisis is always tough, but how you respond is crucial. Your response to an event can influence how your customers view you now and in the future.
Before taking any action, it is important to consider all factors and judge the best action. Social media marketing can get your message out quickly and stay connected with your customers. But before you hit send, take a moment to ensure your message is well-crafted and thought out.
Customer Assistance
People use social media to voice their complaints or concerns because it is easier and faster than being put on hold to speak to a customer service representative. As a business, you should be aware of this and be prepared to address any issues that arise on social media through these methods:
- To reach the widest audience possible, you should have a presence on multiple social media platforms. That way, no matter where your consumers are, they’ll be able to reach you.
- It’s important to respond to customer concerns quickly and efficiently to show that you care about them and take their concerns seriously.
- Check your accounts regularly, so your customers can immediately respond.
- Creating a playbook ensures that social media inquiries are handled consistently and efficiently. This plan can outline the steps to respond to common customer issues, such as refunds, product questions, or complaints. Having this plan in place can help to provide peace of mind and improve customer satisfaction.
- It is important to be consistent so that your audience knows how you will react in different situations. If you are not consistent, people may not take you seriously. Having a plan of what to do in different situations will help you to be more consistent.
Monitored Brand Image
Social media provides a window into how the public perceives your brand. You can use social media to get real-time feedback about what people think of your company. This feedback can help you make informed decisions about your brand. Positive and negative feedback can be useful, so take it all in and use it to improve your brand.
Real-World Updates on Trends
Your competitors are on social media, so you should be, too. This way, you can see what they are up to and learn from it. Also, you can stay updated on industry trends so that the information you share with your audience is always relevant.
As We Close, You Should’ve Been on Social Media Marketing Yesterday
Social media can help you connect with more people, grow your audience, and generate leads and sales. It’s free to use, so there’s no reason not to be on social media.
Market Online with Silo Hill Media Today
We provide clients with an affordable and effective social media marketing strategy that combines multiple features to improve your ROI. Schedule a call today to find out how our solutions can help your business grow!
by John Heida | Nov 21, 2022 | Email Marketing
Email marketing is one of the most effective and affordable ways to reach your customers. It allows you to target a specific audience and send them personalized messages that promote your product or service.
Building customer relationships is one of the most important aspects of email marketing. You can build trust and loyalty with your customers by sending personalized messages, leading to increased brand awareness and sales.
Email marketing also improves customer retention. You can keep your customers engaged with your brand by sending regular updates and promotions. That effort could lead to long-term loyalty and repeat sales.
How to Create the Perfect Content for Your Email Marketing Campaign
Your email marketing campaign is only as good as the content you include in it. If you want to make sure your campaign is successful, you need to create the perfect content. But what does that mean?
Here are a few tips to help you create content that will make your email marketing campaign a success:
1. Keep It Short and Sweet
The average person’s attention span is only about eight seconds, so you must ensure your content is short and sweet. Get to the point quickly, and don’t include any unnecessary fluff.
2. Make It Visually Appealing
People are visual creatures, so make sure your content is easy on the eyes. Use short paragraphs, bullet points, and images to break up the text and make it easy to scan.
3. Write Catchy Headlines
Your headline is the first thing people will see, so make sure it’s attention-grabbing and relevant to the rest of your content. Use strong keywords and avoid being too sales-y.
4. Use Compelling Calls to Action
Your call to action should be clear, concise, and easy to follow. It should also be relevant to the rest of your content. For example, if you’re offering a free ebook, your call to action might be, “Click here to download your free ebook.”
5. Personalize Your Content
People are more likely to engage with content that feels personal to them. Use the recipient’s name in the subject line and throughout the email to make it feel more like a one-on-one conversation.
6. Test, Test, Test
Before you send your email to your entire list, test it first. Send it to a few friends or colleagues and see if they have any feedback. That will help you ensure your email is perfect before sending it to everyone.
The Benefits of a Great Email Content
The good news is that taking the time to perfect your email content can pay off significantly. Here are just a few of the benefits of having excellent email content:
1. Increased Open Rates
If your open rates are low, it means that people aren’t engaging with your emails. But, if you have great email content, people are more likely to open your emails and actually read them.
2. Improved Click-through Rates
Once people have opened your email, you want them to take action. That could be clicking through your website, signing up for your newsletter, or making a purchase.
3. More Engaged Subscribers
The more engaged your subscribers are, the more likely they will stick around long-term.
4. More Conversions
Conversions are the ultimate goal of any email marketing campaign. After all, the whole point is to get people to take the desired action, whether signing up for your service, downloading your app, or making a purchase.
5. Better ROI
All of the benefits of excellent email content mentioned above can lead to one important thing: a better return on investment (ROI). Simply put, the better your email content is, the more likely you will see a positive investment return.
Conclusion
If you’re looking to get the most out of your business, investing in quality email marketing is a great way to do it. Email marketing can help you reach a wider audience, build customer relationships, and generate more sales. Plus, it’s a relatively affordable form of marketing, so you can get started without breaking the bank.
Silo Hill Media is dedicated to helping businesses succeed with their digital marketing goals. We create custom strategies that integrate all aspects of your marketing for maximum effectiveness. Our email marketing services in Caldwell, ID, are second to none, and we can help you get the most out of your marketing budget. Contact us today to learn more!
by John Heida | Nov 14, 2022 | Social Media, Video Marketing
In recent years, social media has truly become an increasingly popular way for people to reach and connect with each other and share information. As a result, many businesses are now using social media to promote their products and services. One of the best ways to do this is through video.
However, with so many different social media platforms available, it can be challenging to know the best length for a video. In this article, our digital marketing agency in Boise will look at the best lengths for video on each of the most popular social media platforms.
Facebook
Facebook is arguably the largest social network in the world, and it’s also a great place to share videos. Unlike YouTube, Facebook has a time limit for videos: they can be up to 60 minutes long.
That said, most Facebook videos are much shorter than that. The average Facebook video is typically around 3 minutes long. That’s because people tend to scroll through their Facebook feeds quickly and don’t have much time to watch long videos.
If you want your Facebook videos to be seen by as many people as possible, keep them under 3 minutes. You can always post longer videos on Facebook, but they may not get as much engagement as shorter ones.
Instagram
Instagram is a photo-sharing app that also allows you to share short videos. Videos on Instagram can be up to 60 seconds long.
That may not seem like a lot of time, but it’s plenty if you use Instagram for short, snackable content. The key to creating great Instagram videos is to keep them focused and to the point.
If you’re posting a video on Instagram, ensure it’s under 60 seconds and has a clear purpose. That way, you’ll be sure to capture your audience’s attention.
Twitter
Twitter is a platform that is known for its short, concise content. As a result, videos that are shorter in length are generally more effective. Twitter also prefers videos that are less than two minutes long, so it is best to keep your videos short and to the point.
YouTube
YouTube may be the largest video-sharing platform in the world, and it’s perfect for long-form content. There are no time limits on YouTube videos, so you can upload anything from just a few seconds to a few hours without any problems.
Of course, not every video needs to be an hour long. In general, shorter videos perform better on YouTube than longer ones. The sweet spot for YouTube videos is around 4 minutes. That’s long enough to cover a topic in depth without boring your viewers.
If you’re just starting out on YouTube, you may want to experiment with different video lengths to see what works best for your audience.
TikTok
On TikTok, the best length for a video is between 15 and 60 seconds. This is because TikTok is all about quick, bite-sized content that is easy to consume. The shorter your video, the more likely people will watch it all the way through.
If you have a longer video that you want to share on TikTok, you can always break it up into multiple parts and post it as a series. This way, people can watch one part at a time and won’t get overwhelmed by a longer video.
Conclusion
Each social media platform has its own ideal video length. For example, Facebook videos should be around three minutes, while Instagram videos should be under 60 seconds. This is because each platform has a different purpose and audience.
However, there are some general guidelines that can be followed when creating videos for social media. For example, videos should be engaging and visually appealing. They should also be concise and to the point.
Following these guidelines and working with a social media marketing expert will help ensure that your videos are successful on any social media platform.
Silo Hill Media is a digital marketing agency in Boise that offers social media marketing services, among others. We can help your brand thrive on various platforms using strategies that deliver results. Contact us today to know more!
by John Heida | Nov 8, 2022 | Social Media
Today, customers are more likely to trust their peers on social media than they are to trust businesses. To build and maintain a good reputation, you must have a solid social media presence.
Let’s read on to learn why eCommerce businesses should care about brand reputation management on social media:
Why Brand Reputation Truly Matters
A company’s reputation is among its most valuable assets. It’s what customers, investors, employees, and business partners think of when they hear the company’s name. A strong reputation can attract new customers and help a company retain existing ones. It can also attract top talent and help a company secure funding.
Conversely, a weak reputation can repel customers, employees, and partners. It can make it difficult to attract new talent and funding. In today’s business environment, where companies are increasingly being held accountable for their actions, it’s more important than ever to manage your company’s reputation effectively.
What’s the Connection Between Brand Perception and Social Media?
One of the things you need to keep in mind about social media is that it’s a two-way street. That means that you need to be actively engaged with your audience, listening to what they say and responding to their needs. This interaction will help to shape how people perceive your brand.
Of course, the content you share on social media will also significantly impact how people perceive your brand. Ensure you’re sharing high-quality, exciting content that will resonate with your target audience.
Overall, the connection between brand perception and social media is a strong one. If you’re not making the most of social media to connect with your audience and shape public perception of your brand, you’re missing out on a powerful marketing tool.
Tips for Brand Reputation Management on Social Media
Here are some tips for brand reputation management on social media:
Always Keep Track of What People Are Saying About Your Brand
Several tools can be used to track mentions of your brand online, including Google Alerts, Social Mention, and Hootsuite Insights. Set up alerts for your brand name, product name, and key executives so you can quickly respond to any negative feedback.
Respond to Feedback Both Positive and Negative
When someone leaves a positive review, thank them for their feedback. When someone leaves a negative review, apologize and try to resolve the issue. Ignoring negative reviews will only make the situation worse.
Be Proactive
Don’t wait for someone to leave a negative review before taking action. If you see someone unhappy with your product or service, reach out and try to resolve the issue. This shows that you care about your customers and that you will go the extra mile to keep them happy.
Encourage Customers to Leave Reviews
Make sure it’s easy for your customers to leave great reviews on your website and social media pages. Send follow-up emails after purchase and include links to review sites. Many customers are happy to leave a review if they know it only takes a few minutes.
Maintain Brand Consistency on All Social Media Platforms
Maintaining brand consistency across all social media platforms can be difficult for businesses. There are lots of factors to consider, from the tone of your posts to the visuals you use.
Also, to help you stay consistent, consider creating a content calendar. This will help you plan what you’re going to post and when you will post it.
Maintaining brand consistency on social media can be tough, but it’s important to consider if you want to create a cohesive and professional brand image.
Conclusion
ECommerce businesses should care about brand reputation on social media for several reasons. First, social media is a powerful tool for marketing and advertising. Businesses that invest in social media can reap the benefits of increased brand awareness and reach. Social media can also help businesses build trust and credibility with potential and current customers. Finally, social media can provide valuable insights into customer needs and wants.
eCommerce businesses that ignore their brand reputation on social media do so at their peril. Brand reputation management is vital for all businesses, but it is especially important for companies that rely on online sales. Social media has the power to make or break a business, and eCommerce businesses should ensure that they are doing everything they can to protect and improve their online reputation.
Silo Hill is a trusted digital marketing company offering brand reputation management, social media marketing services, and more. Contact us today to learn more about our services!
