by John Heida | Jul 11, 2022 | Social Media
Traditional advertisement does not require a lot of human intervention. Yes, you need to be there during the production. However, you do not have to do anything once it is already on air. It is not the same as digital marketing.
You must monitor your campaigns actively to make the most out of your digital marketing. You need to ask if the said campaign is still generating leads, but why are savvy entrepreneurs investing in digital marketing services? What does digital marketing have that traditional marketing does not have?
Digital marketing is more efficient and cheaper. For one, you can reach a wider audience easier through digital marketing. In other words, you do not need to spend much money to advertise your business.
If you doubt the effectiveness of digital marketing, you should focus on social media marketing. This blog will guide you through the entire process of making the most of your investment.
Understand Your Audience
To reach a wider audience, you must know your intended followers. Who are they? Do they like videos, photos, or written articles? You need to know these before you can plan your digital marketing strategy.
Please note that you should not only know your target audience, but you should understand their needs. This knowledge will be the fuel for your social media marketing.
How would you use tools like Facebook and Instagram if you write articles? If you post video content, how would you use content curation websites? Those are a few questions you should ask yourself. The answers will surely help you define your digital marketing strategy.
You should understand that social media marketing is about more than just the content. Social media is about people – their needs, likes, and dislikes. It is about their emotions.
Only Share Relevant, Timely Content
Your social media marketing campaign’s success depends on your posts’ quality and relevancy. You need to prepare content for all your social media accounts. Pay more attention to it if you only have time for Facebook marketing.
You can never go wrong with a mix of photos and videos because they are known to generate more leads. However, you should also include your blog or e-book in the mix. It can help you convert followers into leads.
How would you know what type of content is relevant and timely? Keep an eye on trends. Articles on trending topics are more likely to reach more people.
Focus Mostly on Your Audience, A Little on You
As previously stated, you should know your target audience. Why? Because your entire social media marketing campaign’s goal is for you to benefit from it. You do not want to use it for bragging purposes.
Kindly remember that people will only follow you if they want to learn. They do not care if you were able to earn a few bucks.
When you focus more on your followers, they will learn more about your brand. You can establish a connection with them. They will know that you are just like them. In due time, you can convert them to leads.
Conclusion
Social media marketing is the most cost-effective way to reach your target audience because it is more efficient than traditional marketing. Once you have established a following, you can convert them to leads. The number of people you have reached will determine whether or not you are on the right track.
You do not have to spend a lot of money on digital marketing because you can earn a profit from it. You must know your followers, though. If you do not know your target audience, you cannot create content that will generate leads. The bottom line is that your followers should be the primary focus of your digital marketing campaign.
If you are ready to invest in social media marketing, you should consult Silo Hill Media. We will guide you throughout the process to make the most out of your investment. Contact us now for more information!
by John Heida | Jul 4, 2022 | SEO
Right off the bat, we’re going to tell you that guest blogging is beneficial for local businesses, both in terms of attracting new consumers and enhancing the overall SEO value of your website. However, there are a few factors that distinguish local guest blogging from generic guest blogging. You have a few distinct obstacles – and unique possibilities – so generalist advice doesn’t always apply.
The Advantages of Guest Blogging for Small Businesses
If you’re a local business, you may benefit much from guest blogging, both in terms of publishing and submission. What are those benefits?
1. You Position Your Brand as More of an Authority
The benefit here is obvious. When you guest blog for a publication, you’re telling the audience that you have the expertise to be contributing to the site. As a result, you can use the blog to build up your brand as an authority in a field.
If your blog is highly targeted to a niche, you’re going to want to make sure that you’re contributing as an authority within the niche – otherwise, readers might look upon your content less favorably. However, if you can demonstrate that you are an expert in your niche, publishers will be happy to have your brand on their site.
2. Enhance Domain Authority
Another major benefit to having your brand’s content on a publication’s site is that it helps your site’s overall domain authority. Getting your content on a high-authority website can help your own content rank better.
However, if you’re a local business, you’re going to have to do some research to ensure that the publication is reputable. If your company is years old and highly reputable, putting your content on a site that’s less than reputable won’t necessarily have a negative impact on your company’s brand. However, if your company is new, you really can’t afford to risk meeting with a bad reception from readers – a bad association could hurt your SEO over the long term. So, it’s important to be careful about the publications you choose and ensure that your brand is in-line with the site’s content.
3. Establish Ties with Peers in the Industry
Another benefit to guest blogging is that it allows you to establish a network with other local businesses. As a small business owner, it’s important to establish ties with other local businesses and to make connections that can benefit your company down the road. Guest blogging is a great way to make those connections.
It’s important to note that not all guest blogs are equal. Many of the blogs that are available are horror shows – they either have no internal structure or they’re poorly designed and put together. If you want to get in on the guest blogging game, make sure that the blog you’re going to contribute to is a high-quality one. It will not only look better to your readers, but it will also be better for your domain authority and for your own personal brand.
4. Drive Long-Term Results
This benefit is a little more nebulous. Guest blogging can provide long-term benefits that don’t necessarily show up in your SEO results. For example, guest blogging can help provide leads for your business down the road, and those leads can lead to long-term revenue. However, to access those benefits, you must be willing to build up an audience of readers – which takes time.
Conclusion
If you’re a local business, guest blogging can be a tremendously valuable and effective way to promote your brand on the national and local levels. However, there are some considerations to keep in mind – your business tone and the position of your business within your market are two of the most important factors in making sure that your blog will be a good fit.
Are you looking for a digital marketing agency for small businesses? Silo Hill Web creates tailored marketing strategies for your internet presence at fair pricing. Leave the work to us and contact us today!
by John Heida | Jun 27, 2022 | SEO
You may be here because you want to boot your small business’s online presence and reputation. Well, we’re here to let you know more about local SEO and how it could impact your business.
Small companies benefit from local search results. As such, available local search packs today include significant neighborhood businesses’ Google My Business (GMB) profiles. These help struggling small businesses when they compete with major corporations that may struggle to rank for competitive keywords.
As a small business owner, you must look into local search and local SEO to gain significant exposure. Without further ado, read on as we discuss the eight ways to get better local SEO rankings today.
Response to Reviews and Google feedback
Respond to both positive and negative feedback. Google Reviews will help local SEO. Google recommends that businesses reply to client comments. Responding to client reviews demonstrates that you value their input. If your clients trust you, search engines will as well. Responding to reviews raises your company’s visibility and boosts the likelihood of a sale.
Assess and Increase Your Relevance
Local SEO rankings on Google are determined by relevance, prominence, and distance. According to Google, the best method to make your GMB page valuable is to include accurate and thorough business information. First, you must claim your listing. Once that is done, double-check your NAP, business hours, category, and services. Keeping your Google My Business profile optimized and up to date keeps you relevant to local clients looking for your services.
Encourage Reviews
Nowadays, reviews are a critical part of your success online. Because the amount and quality of reviews influence local search engine rankings, it is critical to gather consumer feedback. Even if it feels strange, try doing things naturally. Include a link to a review page in your thank-you email. Never underestimate the importance of reviews for local SEO, and always ask for them frequently.
Examine Your Competitors
I’d start by researching competitors. Find out what has worked for local businesses in your field. You will also need to undertake demographic research to provide the best possible service to your clients. Any SEO approach must include keyword research.
CityPages.com
GEO or city pages help with local SEO. These web pages or blog posts are part of your content marketing plan. The keyword is the city’s name. If you want to promote your Dallas, Texas services, make frequent use of the city’s name and location on your website. The city should appear in the title, subheading, introduction paragraph, and two to three other places in the piece.
Provide Online Consistency
Sometimes, you will need a local SEO provider like Brightlocal to help us rank at the top of local search engine results pages. Brightlocal, Moz Local, and other local search engines will contain your name, physical address, website address, and phone number. They can handle many locations inside the same city or state, which might be difficult.
Use Hyper-localized information
Small enterprises benefit from hyper-localization. A viable keyword strategy is required for hyper-localization. A well-thought-out keyword approach finds a balance between volume and authority (DA). Small businesses with less than 50 domain authority should target keywords with fewer than 1,000 monthly searches. After you’ve finished your keyword research, write an 800-to-1,000-word post with hyper-localized portions such as neighborhood, suburb, and city. Hyper-localization is only useful if you can give location-specific information.
Understand the Search Intent of Local Customers
Effective SEO necessitates the usage of relevant keywords in the appropriate context. Include keywords and details in your description. Many small businesses do not keep their Google My Business listings or store hours up to date. Consider how your target audience might find you. Understanding their objectives and ambitions will help you generate SEO keywords.
Conclusion
Small businesses are here to cater to the community that surrounds them. This reiterates the need to implement effective local SEO strategies. Thus, keep these tips in mind as you improve and enhance your online presence for your small business!
Are you looking for a digital marketing agency for small businesses? Silo Hill Web creates tailored marketing strategies for your internet presence at fair pricing. Leave the work to us and contact us today!
by John Heida | Jun 20, 2022 | SEO
Local SEO is the process of optimizing a piece of content or an entire website for local geographic searches. This benefits businesses that operate in specific regions, whether they’re eCommerce businesses or brick-and-mortar ones.
Internet marketing agencies provide various services, one of which is focusing on search engine optimization on a local level. This positions the client’s products and services better on a regional level.
When developing a local SEO strategy, it’s important to consider what factors influence ranking. What should businesses, whether they have a physical location or not, know about ranking so that their target customers in their area can find them?
Dos
Make Sure Your Company’s Contact Information Is Consistent
A physical address should be included on each page of your website, including a map and directions. Other contact information should be included, as well. This may include phone numbers, email addresses, social media links, and chat lines.
Make sure that the information on your website is consistent and that it’s accurate. It’s important to verify the information regularly.
Sign up for Google My Business. This will help your business rank higher in search engine results for local queries. It also allows you to update your business information.
Publish Content That’s Relevant to Your Region
If your business solves local problems for local people, then make sure that your content addresses those issues and concerns. This can help your business rank higher in local search results.
Encourage Customers to Leave Reviews
Local business reviews are important for local SEO, so it’s important to encourage customers to leave reviews for your business. If you already have reviews on Google, Yelp, or another site, that’s great. But even if you don’t, you can encourage people to write a review.
Let your customers know that you value their feedback. Review your website and make it easy for people to leave reviews.
Don’ts
Don’t Forget to Optimize Your Subdomain
Local businesses should include their city name in their subdomain. For example, if your business is a building contractor in Caldwell, ID, then create a subdomain with “Caldwell” in it.
Use the right keywords. For example, “Caldwell building contractor” should be included in the subdomain, as well as on the homepage.
Don’t Forget to Do A/B Testing
You should perform A/B testing for any changes to your website. A/B testing is a process that compares two different versions of a webpage. This allows you to see which version performs better and leads to more conversions.
Don’t Go Overboard
Be careful not to spam your website with too many local keywords. This might work initially, but search engines will penalize your website in the long run.
The same goes for link-building. Building links to your site can help your rankings, but the links must be natural and earned. The last thing that you want is for search engines to notice and penalize your site for being overly optimized.
Conclusion
Search engine optimization can help local businesses rank higher for local search queries. It can also help them attract more customers, no matter whether or not their business has an actual physical location.
Understanding how search engine optimization works on a local level will help you to attract the type of customers that your business needs. However, it’s not enough to simply understand local SEO. You need to come up with the right strategies to make sure that your local business gets the attention it deserves.
Silo Hill Media is a reputable company that offers local SEO services in Caldwell, ID, at affordable rates. Contact our team today to find out more about our solutions!
by John Heida | Jun 13, 2022 | Reputation Management
Online reviews are a natural extension of word-of-mouth marketing since customers who receive great service will often share their experiences with their peers. However, heavily negative reviews can harm your business and sully your reputation. Spammers, competitors, and upset customers may post fake reviews to sabotage your business.
How to Tell a Fake Review from a Genuine One
These are some things to look out for to recognize fake reviews if they show up on search engines, review sites, or social properties:
1. It Lacks Detail
Reviews that lack details and appear to be written in a rush are good signs of being fake. If the review is short and lacking in detail, it may be because the author doesn’t have much to say.
For example, if a reviewer says that the food at a restaurant is terrible and the service is poor, there’s not enough information to verify the review. Instead, try to find reviews that tell you precisely why the food and service are terrible.
2. It Includes a Lot of Verbs and Fewer Nouns
The verb is the action word in a sentence, while the noun is the thing or person being acted upon. Fake reviews tend to be written using verbs, while genuine reviews include nouns.
Real reviews use nouns and verbs to give a complete picture of the experience. For instance, an actual review may read, The fish tacos I ordered were served cold, which was the worst part. I ended up not eating them and ordered a hot dog instead.
3. The Review Has a Spotty History
Fake reviews typically are only posted on one site and aren’t shared locally or even nationwide. For example, if an angry customer writes a fake review about your business, it may only show up on Google, but not Yelp, Facebook, or even Google+ Local.
How to Get Fake Reviews Removed from Search Engines
As mentioned above, it’s unlikely that Google will remove fake reviews, but you can report them to Google, hoping that the search engine will remove them. If you report fake reviews to Google, it will take those reviews down from its search results.
However, Google will not do so automatically. Instead, you need to report the fake reviews at the individual websites hosting them. For example, you can use Yelp to report a fake review on Google. The business owner of Yelp will then check the review on Google and remove the review if it is fake.
Here’s how to report fake reviews to Google:
First, find out which site is hosting the fake review. You can do this by finding the URL of the review. You can do this by copying the URL from the search results for the review and pasting it into your browser’s address bar.
Next, you need to find the report abuse button to report the fake review. On Google+, for example, you need to click on the more button and scroll down to the bottom of the page.
Finally, you need to click on Report Abuse and follow the instructions to fill out the form. Most companies cannot do much against fake reviews, but there are some things you can do to protect yourself.
Conclusion
Fake reviews are a threat to small businesses, but you don’t have to let them ruin your reputation. Use these tips to help your business and protect yourself from fake reviews.
Silo Hill Media offers digital marketing solutions in the Treasure Valley in the state of Idaho and around the country. We develop an affordable and effective strategy that allows all facets of your marketing to work in a symbiotic way. We know you don’t have the time to focus on marketing, much less deal with fake negative reviews that harm your business. That’s where we come in! If you need reputation management services in Caldwell, ID, get in touch with us! Let’s talk!
