by John Heida | Aug 15, 2022 | SEO
When formulating a foolproof SEO strategy for your company, you want to ensure all components are ready to work efficiently and drive traffic to your website. One of the most critical aspects of the SEO process is backlinks.
Backlinks are one of the most compelling ways to improve your website’s SEO services and create a more stable traffic stream. Search engines use backlinks to gauge the importance of your website and use them as a ranking factor for your website.
How Do Backlinks Affect SEO?
Google won’t release all their specific SEO ranking factors, but they have stated backlinks are one of the most important. Google’s algorithm looks for backlinks to your website and uses them as one of its primary ranking factors.
Google’s algorithm looks at two types of backlinks:
- Inbound Links – These links are a valuable asset for any website looking to rank higher on search engine results pages (SERPs). The more high-quality inbound links a website has, its chances of ranking are better. Inbound links can come from various sources, including other websites, blog posts, infographics, and social media profiles.
- Outbound links – When it comes to SEO services, outbound links are also an essential factor. By linking to other websites, you are essentially passing on link juice which can help improve your website’s ranking. Not only that, but outbound links also act as a way to increase your website’s authority and credibility.
How to Acquire Backlinks
There are many ways to obtain backlinks, but some are more effective than others. Here are a few ways you can get backlinks to your website:
1 – Publish Quality Content
SEO agencies have always advised companies that if they publish relevant and high-quality content, the ranking of their website will improve. It’s important to understand that when you post quality content, people are more likely to link to it, which helps improve your website’s ranking and authority.
This means you must ensure that the content you publish is well researched and up to date. If you don’t have the time or resources to do this, you can always outsource the content writing to a freelancer.
2 – Build Relationships
Building relationships is vital in every business and even more critical when it comes to digital marketing. The more contacts you set up, the more likely you will get backlinks from websites with high domain authority. You can build relationships by guest posting, contributing to other blogs, and leaving comments on other blogs.
You can also employ social media to connect with others in your niche. The more you interact with other businesses, the more likely you will get backlinks.
3 – Optimize Your Web Pages for SEO
To get backlinks from high-quality websites, you need to optimize your web pages for SEO. You need to target the right keywords, use the proper titles and descriptions, and include the right keywords in your content.
You must also ensure that your website is fast and easy to use. If your website is slow or difficult to use, people will not want to visit it, much less link to it.
Final Thoughts
If you want to improve your website’s search engine rankings or increase the traffic your website receives, you should focus on building backlinks. Backlinks help improve your website’s search engine rankings. Additionally, they can increase the amount of traffic that your website receives.
Silo Hill Media is a company that provides local SEO services for small businesses. Based in Caldwell, ID, our comprehensive internet marketing solutions will help you achieve your marketing goals. Schedule a call today for more information!
by John Heida | Aug 8, 2022 | Reputation Management
The opinions of others might influence buying choices. In a matter of minutes, you can find out what others think about something, why they dislike or love it, and what their experience has been with it.
There is a wealth of information available to consumers before they even consider buying anything. It’s good if you have a good internet reputation, but not so fantastic if you don’t.
So what exactly is online reputation management? Read on to learn more.
How People Build and Break Their Online Reputation
It takes time and effort to build a strong internet presence. It just takes one flaw to knock your company to its knees.
The image you want to project of your company must be reflected in your website’s design and content. You need to keep a tight check on everything that goes on to safeguard your brand from being tarnished.
Monitoring Your Online Reputation: Pay Attention to the Details
Managing your online reputation successfully requires maintaining a positive online reputation for your business.
You can keep an eye on your internet visibility by monitoring your activity. Monitoring your company’s reputation demands the expertise of an expert who can see problems before they become major issues.
Everything about the company’s brand should be regularly watched on the Internet, from social media accounts to news items.
Reputation Management in the Digital Age: The Essentials
A professional should handle your online reputation at all times. This doesn’t mean you can’t accomplish it alone, but doing so will require time and effort that may be better spent elsewhere in your organization.
Your online reputation management is all about identifying solutions to issues that may emerge and developing strategies to prevent them from occurring in the first place. You must be able to conclude the best course of action for your company’s online reputation management.
Here Are Some Reasons to Keep Tabs on Your Online Reputation:
If you’re on the fence about whether or not internet reputation monitoring is worthwhile, consider these benefits:
1. It Boosts Revenue
The success of your company depends on the quality of your customers’ feedback. More than nine out of ten consumers do preliminary research before making a purchase of any kind. When people have faith in a company’s reputation, they’re more inclined to buy from them again and again.
2. SEO Rankings are Influenced by Positive Reviews
All companies want to be found at the top of search engine results pages (SERPs). Keeping an eye on your online reputation can increase your chances of success.
Google’s algorithm is looking for authoritativeness and trustworthiness in content. As of 2018, Google employed these factors to determine page rankings and may continue to do so moving forward.
There’s no guarantee that your website will show up on the first page of search results just because it has a lot of favorable ratings. Building high-quality backlinks, speeding up your website, and providing interesting content are all important aspects of SEO.
3. It Boosts Credibility
Any company selling products or services on Amazon must have a high number of positive reviews. When a business has a lot of favorable evaluations, it seems more trustworthy to potential clients.
If you get a large number of favorable evaluations, this will reassure customers who are wary of your business. However, a bad review may happen to any company regardless of its size.
Keep an eye on the online reputation of your firm so that you can react swiftly to any concerns that develop. Think about the fact that customers are more likely to post a bad review than a favorable one.
4. It Provides You Business Insights
In today’s fast-paced business world, companies who can adapt quickly will succeed. This is exactly what you can do by reading the evaluations of your business.
It gives you suggestions on how to grow your business and what you should keep doing in the meanwhile.
Conclusion
Reputation management is important for individuals and businesses alike. It is important to be proactive in managing one’s online reputation, as negative information can spread quickly and be difficult to remove.
There are several ways to manage one’s online reputation, including monitoring social media, conducting regular searches, and using reputation management services.
Take advantage of online reputation management by hiring a company that offers digital marketing services in Boise. Silo Hill Media develops a low-cost strategy that enables all areas of your marketing to work. Join our team now!
by John Heida | Aug 1, 2022 | SEO
If you haven’t heard this before, then we’re here to tell you that if you want your business to succeed, look within your community. Indeed, the success or failure of a small business may be determined by community support. Thankfully with local SEO, local customers can find and access your business easily. Read on to learn more about it today.
Understanding the Purpose of Local SEO
SEO increases website traffic through organic search engine results, allowing new and recurring customers to find your company online. Local SEO targets local clients. When used effectively, it helps your target audience find you in your store, online business directories, on your website, and on social media.
You can boost your online presence in a certain geographic area by doing the following:
- Specify the website’s localization. Examine your website’s crawlability and make sure your contact information matches Google My Business.
- Businesses can use Google My Business to verify their address and phone number, as well as engage with potential customers.
- Include keywords for your city, state, and region.
Investing in Local SEO for Your Business
Today, people use the Internet to find local companies, products, and services. Long gone are the days we turn to Yellow Pages to locate a laundromat or a coffee shop. However, if your website, company biography, and social media accounts are difficult to find, your potential customer may end up going to a rival company with higher local search ranks.
Local SEO involves investing money to acquire customers in your area rather than across the country. Local SEO has a good return on investment and is inexpensive.
Because of its concentration on internet users, SEO is one of the most cost-effective marketing tactics. When compared to cold calling, the inbound part of SEO saves organizations money. Cold calling can be beneficial, but it costs 61 percent more per lead than SEO. SEO focuses on clients who are actively looking for items and services similar to yours, resulting in more qualified traffic and cost savings for businesses.
SEO provides e-commerce and non-e-commerce sites with trackable and verifiable results, demonstrating ROI. SEO businesses may track rankings, traffic, and conversions. Comprehensive analytics provide precise demographic and engagement data to visitors. SEO services may track which paths visitors take to complete a transaction, down to the search terms they used to discover you before completing a purchase. Non-e-commerce websites can assess SEO value by looking at lead conversions, such as a Contact Us form submission.
Local SEO Fosters Improved Usability
SEO increases your website’s navigability for both search engines and users. SEO comprises making changes to a website’s architecture and linkages in order to improve page accessibility. This makes it easy for search engines to crawl and discover pages on your website, as well as for people to find information.
Because the top spots on search engine results pages receive the most impressions and clicks, ranking there can boost website traffic. SEO focuses on producing meaningful title tags and meta descriptions for result pages. Optimizing tags and descriptions enhances click-through rates and quality website traffic.
Local SEO Enhances Brand Visibility
Top rankings create a large number of impressions, thus, having your website there will boost its exposure. Being on the first page for your desired keywords helps users associate your firm with those terms and instills trust, as organizations on the first page are regarded as more trustworthy. If your sites and brand score well in search engines, they will be seen by more people.
Conclusion
The great thing about discovering ways to get in touch with your own community is that it doesn’t have to be difficult. As you capture and sustain your local audience with local SEO, you can strengthen your brand and gain more users’ trust and confidence. Thus, if you’re thinking about implementing local SEO for your business, this is your sign.
Are you in need of professional local SEO for small businesses? Silo Hill Web is here to offer tailored solutions for the success of your business. Get in touch with us today to get a FREE estimate!
by John Heida | Jul 25, 2022 | Email Marketing
Effective email marketing hinges on your marketing initiatives being in sync with your SEO campaign. If you’re looking to learn more about how email marketing can help SEO optimization for your website, continue reading to discover more.
How Can Email Marketing Help SEO? A Quick Beginner’s Guide
Essentially, email marketing is an opt-in process where subscribers are on your email list for the sole purpose of receiving your emails. Your subscribers have opted to receive your emails. Here’s the catch: you have to have content in your emails that will prove to be valuable and helpful to your subscribers.
You can think of email marketing as a direct line to your customers. You can send out emails that are helpful and informative, and you can send out emails that offer sales and discounts. Therefore, email marketing can help you gain leads and sales.
With the right email subject lines, you can also get your email in the inbox and not in the dreaded spam folder. Your corporate email servers were set up in a way that allows your emails to be delivered to your subscribers. A good email marketing agency can help you set up an email list, create an email marketing system that works for your business, and help you create audience-specific email campaigns. This is where email marketing can help in the SEO arena.
We’re going to explore how email marketing can help your SEO efforts by discussing the following topics:
Here’s precisely how email marketing can help your SEO efforts:
1 – Drives New Traffic
By using an email marketing campaign in conjunction with SEO, you can gain more traffic to your site. An email campaign can have links to your website, links to other pages on your website, and links to your social media sites. If a subscriber clicks on those links and it leads them to your site, the search engine will notice, and your website will start to rise in the rankings.
2 – Directs Customers to Content They’re Invested In
You want to cater to your customers’ needs. If they are engaged, they will visit your site more frequently. This helps your search engine optimization efforts in that it shows the search engine that your site is relevant to your customer’s needs. This can help your search engine rankings.
3 – Gives Customers the Opportunity to Share
Email marketing allows your customers to tell their friends and family about your business, thereby increasing your social media followers and increasing your presence in search engines.
4 – Can Boost Sales
The end goal is to boost sales. The more sales you have, the more visibility you have on the search engines.
Conclusion
Email marketing can help your SEO efforts if you’re doing a good job with your marketing efforts. If you’re not doing a good job with your marketing efforts, then you’re doing yourself a disservice by using email marketing to try to get your website to rank.
However, if you are doing a good job with your marketing efforts, which are the first three pillars of the five-pillar strategy of search engine optimization, then email marketing will help those efforts by creating more visibility for your website.
If you are looking for help with local SEO services, come to Silo Hill Media. We develop an affordable and effective strategy that allows all facets of your marketing to work in a symbiotic way.
by John Heida | Jul 18, 2022 | Digital Marketing
You may feel that keeping up with ever-changing digital marketing trends is a challenge. However, it can be crucial for business owners to make significant changes in their digital marketing plans. As more people work from home, social media has become a viral trend.
Small businesses are taking advantage of these changes in consumer behavior, which means you don’t have to miss out on any opportunities. The three digital marketing trends to follow include eCommerce and online education.
1. Mobile Marketing
One of the best ways to get your brand in front of consumers is through mobile marketing, which includes text messaging (SMS), in-app marketing, social media marketing, location-based marketing, and proximity marketing.
Consumers use their smartphones now more than ever before to make purchases. Most online purchases are made from smartphones. This means it is vital for a business to have a mobile-friendly website and an online presence that’s easily accessible with a smartphone. If a website isn’t optimized for mobile devices, it will be ignored by 27 percent of consumers.
It is equally important to consider what type of message works best on mobile platforms because the medium is different. For instance, text-based messages are much more effective than images.
2. Marketing Automation
Sending out an email sequence is a way to automate your business so you can consistently follow up on leads by adding value to them, educating them, and selling your products and services.
Email newsletters, chatbots, and messenger apps have become increasingly popular as they have helped businesses reduce operation costs, customer support costs, and the workload across all employees.
The takeaway is that if your business wants to grow its revenue, it needs to get on the messenger bot trend immediately. Sending out an email sequence is a way to automate your business so you can consistently follow up on leads by adding value, educating them, and selling your products and services.
3. Video Marketing
TikTok, a video-sharing social app, allows videos to go massively viral, enabling brands and individuals to reach users all over the world daily. Creative trends, such as the use of video transitions while creating videos, have allowed TikTok’s success to push other brands, like Instagram, to compete for video-related features.
When TikTok launched globally in over 50 countries in August 2020, Instagram introduced its own version of TikTok called Instagram reels, which enabled creators to use creative video options with the help of user-generated content to spread their firestorms.
With the support of Instagram, brands and influencers have benefited from the video marketing trend. The goal is to increase engagement with users, and it has worked well with brands and influencers. LinkedIn and Pinterest are also investing in video features—the trend is growing fast, and it’s likely to help brands connect with followers.
After all, video marketing ought not to be expensive; rather, it’s all about storytelling and building valuable relationships. Short-form videos are entertaining, but it’s more important to focus on producing quality content, such as a narrative, to establish your brand voice.
Conclusion
These digital marketing trends are likely to bring more attention to your brand. As you market your business, you’ll create a strong digital presence that brings you a higher chance of getting the attention of consumers. As you take advantage of the three digital marketing trends, focus on educating your online audience, putting your customers first, and using automation.
Silo Hill Media offers digital marketing solutions in the Treasure Valley in the state of Idaho and around the country. We develop an affordable and effective strategy that allows all facets of your marketing to work in a symbiotic way. We know you don’t have the time to focus on marketing, much less deal with fake negative reviews that harm your business. That’s where we come in! If you need reputation management services in Caldwell, ID, get in touch with us! Let’s talk!
