by John Heida | May 3, 2022 | Email Marketing
With the explosion of personal and business email accounts, email marketing is now the most popular form of marketing on the web. Increasingly larger businesses are using email marketing as well.
Up until the mid-90s, people had to wait for snail mail to get the latest news from the company. But today, email marketing is one of the most effective ways to promote your business. So, let’s take a look at the dos and don’ts of email marketing.
Here are the email marketing dos that you should follow.
Use A/B Testing
A/B Testing is the practice of sending out two different emails in an attempt to increase open and click-through rates. This includes the subject line, the length of the email, and the call to action.
You split them into two different types of emails, and then you send out the two different emails to your subscriber list. The A/B Test will then tell you which of the two emails produced a better result.
Using A/B testing, you will be able to improve your email marketing campaign. This way, you will know what’s working and what’s not.
Segment Your Lists
Segmenting is one of the most important email marketing tips. This means that you should separate your email lists according to the type of emails you are sending out. This will help you target your customers better.
It could be segmenting on who they are, what they bought, what they’re interested in, and who they know. This way, you will be able to send out more relevant information to them. This is what will convince them to buy.
Be Personal
When sending out emails, remember that you are sending them to real people. So, you should make your emails as personal as you can. Remember that even though you are sending out an email blast, the recipient should still assume that it’s for them personally. So, make sure that you put yourself in their position.
Create a Sense of Urgency
Make sure that your customers feel the pressure to act. This can be done with a limited time offer, the last chance to buy, or a make it or break it situation.
Be Consistent
Consistency is very important in email marketing. If you want to keep your customers engaged with your business, you need to send out consistent email marketing campaigns. Also, send out email updates at the same time on a weekly or monthly basis.
Here are the don’ts of email marketing that you should avoid.
Send Too Many Emails at Once
I’ve seen a lot of people sending out one or two email blasts a day. This can be very annoying to the recipient. So you should only send out one or two email blasts a day. Make it your goal to be consistent in your email marketing.
Send Out Irrelevant Emails
If you are sending out irrelevant emails, there is a high chance that your customers will not be interested in what you’re trying to say. Your email marketing campaign will not achieve any results if your email is of no use to your customers.
Send Out Sales Emails
Sales emails should not be part of your email campaign. If you are sending out this type of email, you are basically telling your customers that you are only after their money. So, if you want them to buy from you, make sure that you send out marketing emails.
Conclusion
Email marketing is one of the most popular ways to reach out to your customers. It’s an excellent way to promote your business. So we hope that you will be able to use these tips in your email campaign and be successful in your business venture.
Silo Hill Media offers email marketing services that can boost your business to the next level. Let us help you get new customers in your business, increase sales, and grow your business. Contact us today to get started!
by John Heida | Apr 26, 2022 | SEO
SEO, which means Search Engine Optimization, has been one of the long-standing digital marketing strategies ever known. Although it is highly dynamic, because sticking to one strategy doesn’t last long, a number of factors matter in its success. It is important to regularly check and update which ones are working and which ones are not. To help you out with this, we thought it would be useful to put together an article discussing how you can tell that your SEO strategy needs to be changed up. If this is something that you’re interested in learning more about, read on for four signs that you need to reevaluate your SEO strategy.
Decreased Revenue
While a drop in organic traffic is an indicator that you’re failing to optimize your SEO, a drop in the number of customers you attract from organic traffic is something you need to pay attention to. When evaluating an SEO strategy, track your most important metric, which is the number of leads that turn into paying customers. The number of leads that turn into customers is a sign that you are attracting the right type of visitors to your website. A decrease in revenue-generating customers from organic traffic is a sign that your SEO is not attracting the right type of visitor that turns into paying customers. Track which leads turn into paying customers so you can attribute your best customers to the source.
Drop in Web Traffic
There are other ways to drive traffic to your site besides organic promotions and emails, such as partnerships and RSS feeds. However, when SEO traffic goes down, it’s time to reevaluate. This can be caused by a drop in keyword rankings, seasonality in search volumes, and a new SEO/SEM entrant who is taking most of the clicks.
Lowered Rankings for Primary Keywords
Are your primary keywords still ranking for top spots in the SERPs? If not, you can track how your keywords are doing by running AdWords SEM marketing programs for them. Keep an eye on the keywords that generate visits and leads, so you can focus on them. However, keep in mind that bottleneck keywords are hard to rank for because you’re competing with other sites.
Use Google Web Toolkit (GWT) to review your top keywords and know how much traffic they generate. The GWT Dashboard shows a quick overview of your keywords and how much traffic each one is generating. This tool also suggests related keywords for your website.
Lowered Conversion Rates
If you find that your conversion rate is stagnant for some keywords or that it’s declining, you are probably attracting the wrong type of audience. Take note, though, that blog traffic is an entirely different thing, and do not let an increase in it distract you from noticing a drop in revenue-generating keywords. The people who come to your blog are still at the top of the funnel, and you can convert them into leads by getting their contact information, using retargeting and remarketing strategies, and pushing them further down the sales funnel.
Conclusion
We hope this article proves to be useful when it comes to helping you determine when your SEO strategy needs fine-tuning. As you can see, it can be rather easy to tell as long as you know what you’re looking for. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decision for your SEO campaigns.
Are you looking for a digital marketing agency in Boise to help you with your SEO strategy? Turn to Silo Hill Media. We develop an affordable and effective strategy suited to your marketing needs. Schedule a call today!
by John Heida | Apr 19, 2022 | Reputation Management
Building and maintaining a great online reputation is vital for any business. Whether you’re trying to build your brand and drive traffic to your website or protect and repair your online reputation, it’s essential to avoid making these simple mistakes.
Not Building a Positive Online Reputation
Before you take any action to manage your online reputation, start by thinking about what your online reputation is like right now. Try to figure out if your brand has any negative reviews or if you have any PR disasters. With a clear view of your current online reputation, you can start creating a plan to change the way people think about you.
Not Focusing on Important Reputation Management Tasks
You can do many different things to manage your reputation, but some tasks can be more effective than others. So, before you take action, it’s important to know what tasks are the most important.
Search engines like Google, for example, place a lot of importance on social media signals. So, it’s crucial to spend time and money working on your social media presence. You may also need to focus on specific tasks like getting local business citations, repairing negative reviews, and responding to customer complaints.
Focusing on Irrelevant Reputation Management Tasks
Once you’ve worked out the most critical reputation management tasks, you need to make sure you’re focusing on the right tasks. Try to avoid jobs like managing your website’s SEO. While SEO plays a substantial role in building your online reputation, it’s not the best reputation management task you can focus on. Ideally, you should focus on reputation management techniques that are most relevant and important to you and your business.
Failing to Control Your Negative Reputation
Bad reviews, negative comments, and complaints can really hurt your online reputation. When you hear that someone has posted a negative comment online, the last thing you want to do is ignore it.
Instead, you need to act quickly and address the bad review, complaint, or complaint. This could include reaching out to the person and offering a refund or a free product, or it could be as simple as acknowledging the problem and vowing to resolve it. If you don’t respond, the person who posted the comment will move on and forget about you.
Not Responding Quickly to Negative Reviews
The longer it takes you to respond to a bad review, the worse your reputation will become. If you don’t react quickly to a bad review, the other person will move on and forget about you. Worse, they may share their bad experience with others. Additionally, if you don’t respond to their complaint, you’ll lose a valuable opportunity to improve a negative situation.
Failing to Respond to Search Engine Complaints
If you receive a terrible review in the form of a complaint to a search engine like Google, you need to respond to the complaint as quickly and efficiently as possible. Google is known for monitoring complaints and customer feedback, and if you don’t respond, you could be penalized.
If you receive some negative feedback, don’t just ignore it. Instead, use it as an opportunity to improve your business. Monitoring your reputation allows you to identify customer issues and fix customer problems. As a result, you can build stronger relationships with your customers and reduce the likelihood of other negative feedback.
Not Monitoring Your Reputation
Monitoring your reputation is an integral part of any reputation management strategy. Not only does it allow you to identify problems as quickly as possible, but it also gives you a chance to resolve issues before they cause more damage.
Conclusion
There are plenty of ways to manage your online reputation. However, you can also avoid some simple mistakes when using the right strategies. There are clear benefits to building and maintaining a positive online reputation.
On the other hand, there are apparent drawbacks to making these common reputation management mistakes. Avoid these simple mistakes if you want to create a strong brand and protect your online reputation.
Are you looking for a digital marketing agency in Boise? Turn to Silo Hill Media. We develop an affordable and effective strategy suited to your marketing needs. Schedule a call today!
by John Heida | Apr 12, 2022 | Uncategorized
Online reviews help shape the image of your company in the digital marketplace. They help you with branding, generating new leads, increasing income, and educating yourself on business growth and development tactics. Online reviews are undeniably an essential resource for your company, and their worth is growing every day.
They are powerful online assets because reviews allow your clients to express themselves. When these clients are happy with your company, they will want to let others know about it.
Satisfied customers will share positive things they experienced with you and want other people to know it. Potential purchasers might gain trust from online reviews. Thoughts are one of the most effective methods to legitimize your business. Before purchasing your goods or service, they may discover more about it.
Here are four reasons online reviews are crucial for businesses:
1. Increases Brand Trust
Social evidence can be found in the form of online reviews. When people see that others have already bought what you’re trying to sell, they’re more likely to purchase it themselves.
To make the most of these reviews, you need to encourage your customers to write them. You should be providing an easy way for your customers to leave reviews and answer any questions they have about the process.
Potential clients may feel more comfortable buying your product because of the reviews. This is a great reason why online reviews are assets for businesses.
2. Drives Traffic
The more positive reviews you have on your website, the more traffic you will get. Therefore, online reviews will help you get higher rankings from online searches and algorithms since you’re more likely to get new visitors when your landing pages have a high ranking.
A higher page ranking makes it easier to talk about your brand. When potential clients read what others have to say about your business, they’ll be more likely to come to visit your website. They’ll be curious about your company and want to see all the hype.
3. Gives You a Good Business Perspective
Online reviews are a great way to understand what’s working and what isn’t with your business. Since you receive effective feedback on your services and customer interactions, you can nurture and acquire leads better.
One of the biggest challenges of expanding reach online is getting new leads. With online reviews, you can get the information you need to keep your business well developed.
4. Educates Consumers
While online reviews are undeniably crucial for your business’s online visibility, they are also vital to consumers. If a potential buyer doesn’t know about your products or services, then they won’t be able to make an informed decision. Online reviews will help with this because you’ll have more chances to make a sale.
Your business could even get a positive review if you make it easy. Of course, you don’t want to make things too easy, or you could get fake reviews.
Conclusion
Online reviews are a powerful tool for your business and potential clients for the reason that it adds legit customer reviews. For you, they’re a way to grow your business and provide added trust to your products or services. For clients, they’re a way to find out more about your company and make intelligent buying decisions.
When you pursue online reviews for your business, you must be active on review sites. Then, you’ll find that your company continues to grow. More sales will lead to more profit, so online reviews are crucial for businesses.
Are you looking for a company that offers quality reputation management services? Silo Hill Media is here at your service! We create an economical and successful approach that allows all aspects of your marketing to function in tandem. Contact us now!
by John Heida | Mar 15, 2022 | Email Marketing
Like any other form of digital marketing, e-mail marketing has its shifts in trends over the years. At one point, some marketers even believed that e-mail marketing would be obscured by emerging digital marketing techniques at that time, such as social media marketing and mobile marketing.
However, e-mail marketing remains and thrives. Recently, during the COVID-19 pandemic, several firms shifted their marketing strategies to digitally engage with their clients. And marketers were surprised to see that through e-mail marketing, numerous organizations were able to enhance their ROI in unexpected ways.
Now, in 2022, take a look at the e-mail trends your business should familiarize. The following sections show some of the most effective e-mail marketing techniques and strategies for making your e-mail highly interesting and converting.
Taking Advantage of User-Generated Content
User-generated content is one of the most successful and straightforward methods for increasing conversions and increasing organic traffic. It refers to your customers’ product reviews, ratings, and images of them using the products, among other things.
These are some ways you can acquire user-generated content:
Encourage consumers to upload photos of them using your product or service.
Include a call-to-action on a poll or survey to swiftly collect the data. By providing this information in your e-mail, you can persuade your readers to buy the product, enhancing your ROI.
This strategy will help build a great impression if users see the positive feedback from a varied range of customers on a frequent basis. This leads to improved chances of conversion.
Utilizing Microsegmentation to Increase Conversion Rates
It’s time to go from segmentation to microsegmentation in 2022! The open rate of your e-mail list can be increased by 203 percent with proper segmentation. So, in 2022, this is one key marketing tactic you don’t want to overlook.
Microsegmentation is when you delve into a customer’s behavioral data, preferences, geography, personality, and other factors before categorizing them into specific e-mail list groups. This can help you tailor-fit your messages to offer the right brand message that fits their wants and preferences,
You update your customer lists frequently, depending on how they engage with your platforms and service. One approach to track these changes is to include a poll in your e-mail to know their change in preferences.
Applying Artificial Intelligence
Every digital transaction generates a massive amount of data, even if it doesn’t lead to a successful sale. Nowadays, businesses can analyze trillions of data sets in just a couple of seconds using AI and comparing it with Big Data figures. Although AI may be a newcomer in the marketing world, the enormous possibilities it could bring are already making marketers think of creative ways to utilize it.
Appealing to Customers through Personalization
You may have collected an abundance of client information if you’ve been in the marketing industry for a while. With all this information, it is now possible to tailor your consumer information to a specific audience utilizing e-mail personalization strategies. By personalizing your marketing e-mails, you will eventually increase their efficacy, and provide tailor-fit solutions for every customer.
Conclusion
Most of the time, these trends coincide with each other and form a powerful combination. For instance, AI systems that create personalized marketing e-mails for specific clients is an emerging trend. With a personal touch to these modern solutions, you can form useful combinations of these trends to specifically help your clients and business.
If you’re looking for a competitive agency that can assist with your business’s e-mail marketing services, Silo Hill Media is here to help. We develop an affordable and effective strategy for all your digital marketing needs. Set up an appointment today so we can discuss ideas for your e-mail marketing campaign.
