by John Heida | Feb 7, 2022 | Social Media
There’s no denying that social media has taken over the world. Almost every person in any demographic is likely to have at least one account on a social networking site, so it’s no wonder that brands have hopped onto these platforms to hawk their wares and the like.
That said, you can’t rely on social media alone when creating a digital marketing campaign. There are various channels online that you can hinge on to create a well-rounded effort that targets different consumer habits. Here are some strategies you should consider:
Cross-Posting and Credibility
This isn’t to say that you should brush aside social media completely. It’s just more effective if you have multiple brand pages and avenues of content that you can link together. Consumers tend to trust a business more if they can easily find their website through a Google search and be able to check their social media pages.
Build consistency and credibility by connecting these two platforms via cross-posting. Make the act of posting on both platforms seamless by embedding code snippets and other stationery-type elements that can be carried over, and you can easily generate consistent content that establishes your business.
Email marketing speaks of its own power. While Facebook and Twitter might be the go-to social media platforms where you can conduct most of your marketing efforts, email is more personal and private. It also remains one of the most effective ways to connect with your target audience, despite being one of the earlier machinations of digital marketing.
You’ll find that a curated email campaign will give you more lead generation than any other channel.
How Local SEO Creates Conversions
Local SEO is another way to go about digital marketing for your business. The advantage of this is it will help you get a higher ranking in search engines like Google and Yahoo.
Even if you have good social media habits like having a consistent upload schedule, using CTAs, and engaging with page visitors, none of that will really reach your audience if you are not visible enough on the internet. There is a giant ocean of content to compete against, so you need to use the power of search engines to expand your reach.
Local SEO can significantly help you increase online visibility and turn leads into conversions.
Returns of Investment with Pay-Per-Click
One more supporting channel to look into is pay-per-click. Although social media is a good avenue for organic traffic, Google Ads can help you reach users who may not be aware of your existence but display search and purchase habits that match your services and demographic.
The good thing about PPC is that you can always stop running ads that don’t perform like you want them to.
Final Thoughts
The key to successfully making your business known online is using multi-channel marketing. You don’t want to limit yourself to just one thing because that is basically putting all your eggs in one basket. If you spread your efforts wisely, you can build your brand and nurture leads more sustainably.
Looking for affordable and effective digital marketing services in Boise? Get in touch with Silo Hill Media to start optimizing your digital marketing efforts and get results. Contact us today!
by John Heida | Jan 27, 2022 | Social Media
Does your small business or start-up have an effective social media presence?
While the concept of social media marketing may have seemed foreign ten years ago, it is now essential for today’s competitive digital market.
Various social media platforms such as Instagram, YouTube, and Facebook are available for your business to communicate with your potential customers. Social media marketing is not only relevant to big brands but also to small companies and start-ups trying to get people to recognize their brand.
This article will run you through the reasons small businesses need to invest in social media marketing services.
Leveling Out the Playing Field
It is a common misconception that social media marketing is only for the big brands with money to spare. However, social media marketing is an unlimited platform that gives small businesses and start-ups the chance to be noticed like their big brand competitors.
With the help of social media, small businesses can now compete with big brands.
Because of the increase in the number of users on social media platforms, many businesses are turning to social media marketing to advertise their products and services.
When small businesses and start-ups have access to the same platform as their big brand competitors, there is a chance for them to even out the playing field.
Building Brand Awareness
One of the most critical aspects of social media marketing is building brand awareness. It is crucial to build brand awareness, especially when your business is just starting.
One of the ways that you can build brand awareness is by having an active presence on the different social media platforms. Through this, potential customers can recognize your business, and it will also help your business stand out amongst your competition.
Suppose your small business or start-up is already well-known in your locality. In that case, you can also use social media to increase your brand awareness and build your reputation as a credible source for quality products and services.
Bringing Traffic to Your Site
Another helpful feature of social media marketing is the ability to bring targeted traffic to your site.
Whether you have a blog or an e-commerce site, a highly effective social media strategy can help you bring more traffic to your site in a very cost-effective manner.
People will share, talk about, and seek out more of your content if they find it valuable. These are great opportunities to gain new followers, likes, and shares on social media.
Generating Sales and Revenue
Through social media, you can connect with customers and get them to purchase your products and services. Your followers are more likely to buy your products and services if they find your company trustworthy.
You can also set up ads on social media sites for your brand. This will help your business get the products and services you offer to more people.
Conclusion
While it is true that the big brands have the advantage with their massive budget, you do not have to be big to be successful. Small businesses and start-ups can even out the playing field by investing in effective social media marketing strategies.
Are you looking for a digital marketing agency in Boise to help you with your company’s social media marketing? Silo Hill Media offers affordable and effective digital marketing services. Give us a call to learn more!
by John Heida | Jan 20, 2022 | Web Hosting
Websites have gone beyond being a virtual infographic space and become an essential part of establishing a brand’s identity in more ways than one. From creating a positive user experience that fosters trust in your brand to making the buyer’s journey as seamless as it can be, your website plays several pivotal roles in strengthening your online presence.
Websites need to evolve with the times, though, and in today’s mobile-first age, your website must perform effectively for differently-sized screens. That’s where mobile-friendliness comes into play, a feature that optimizes your website for different mobile devices like smartphones and tablets.
Why is a Mobile-Friendly Website Important?
Benefit #1: Keeps Your Website Competitive
A mobile-friendly website is becoming a necessity rather than a luxury. Most web users now access the internet on their devices, and if your website is not optimized to accommodate them, it will miss out on a huge chunk of traffic and sales.
If you want to stay competitive, you need to ensure that your website is responsive to all kinds of mobile devices. A mobile-friendly site is preferred because it gives consumers an easier browsing experience, plus it also helps increase your website’s traffic and lowers your bounce rate.
Benefit #2: Makes Your Website Shareable and Accessible
If your website isn’t mobile-friendly, it can be a major reason consumers don’t want to share your content on their social media profiles.
They can’t access it easily because of its narrow width. When people are on their mobile devices, they want to share something with their friends on social media immediately after viewing, but if it’s so difficult for them to view your content and the sharing buttons, it becomes frustrating.
A mobile-friendly website allows your audience to easily share your content, thereby increasing your brand’s visibility. It also improves your website’s overall usability and search engine optimization.
Benefit #3: Enables You to Maximize Google’s Prioritization
Google has already begun to prioritize mobile-friendly websites over those that aren’t. If your site isn’t mobile-friendly, you’re missing out on a lot of traffic and sales, as most mobile users now use Google as their primary search engine. In fact, Google has announced that it will be using mobile-friendliness as a ranking signal. That means if your website isn’t mobile-friendly, you can kiss your SEO efforts goodbye.
Benefit #4: Your Website Will Load Faster
A mobile-friendly site is also a fast-loading site. People are accustomed to using their mobile devices to browse the internet, so they will be frustrated if your site takes too long to load. You can’t afford to annoy your visitors if you want to keep them coming back.
Benefit #5: Increases Your Site’s Conversion Rates
If your website is not optimized for mobile, there are high chances that your mobile audience will leave your site without doing anything simply because of the quality of your content. Similarly, if your landing page isn’t optimized for a mobile screen, it will definitely have a negative effect on your conversion rate.
A mobile-friendly design attracts more customers to your site because it looks great and is easier to navigate; that’s why a well-designed, mobile-responsive website leads to more conversions.
The Bottom Line: The Importance of a Mobile-Friendly Website
A mobile-friendly website is the future of all business websites because if you want to grow your business, you need to be where your customers are. If your audience is on mobile devices, you need to make sure your website works seamlessly for them, no matter the size of their screens.
Where Can I Get Reputation Management Services?
When it comes to internet marketing, there are many things to consider. Fortunately, Silo Hill Media is here to help. We offer affordable and effective strategies that allow you to boost your marketing efforts and take your business to the next level. If you’re looking for reputation management services for your brand, reach out to us today!
by John Heida | Jan 11, 2022 | Email Marketing
Email marketing has been extensively used by various businesses to reach out to their existing and potential clients. And most of the time, emails are sent across different hours in the morning, afternoon, and night.
With this in mind, have you noticed that during a specific time, you are receiving a lot of emails from different businesses, people, and brands? This is because they are using what we call email timing. And the timing where they send out emails depends on a lot of data analyses, email testing methods, and other information that led them to distinguish the best time to send a marketing email.
So, why is it important for businesses to determine the best time to send an email? It all boils down to significant click rates, open rates, and entire email marketing campaign performance.
Now to help you understand why this is important, here are the factors to consider when choosing the best time.
#1 Days of the Week
Timing an email depends on the day you are sending it. This is because there are days when a particular email is expected to perform better or worse. Here is a breakdown of the days of the week that you should expect to see effective emails.
Monday
If you are sending an email on a Monday, there are two possibilities. The first is that the email is not just an announcement or information, but it is also an educational one. The reason behind this is on Mondays, people are back to work and they are not ready to be receiving emails. So, they want to know some basic and informative facts instead of hearing about promotion and sales.
Tuesday
On Tuesdays, you can send out their emails and reach specific audiences. This is because, on Tuesdays, people are not just back to their schedules yet, but they also have a whole week ahead of them.
So, to make them feel prepared for the week, they need some tips, ideas, and even inspirations to help them make the most out of their week.
Wednesday
It is the best time to send a promotional email on Wednesdays. They usually feel bored and unmotivated during midweek. So, to get them motivated and reinvigorated, you can use hard-hitting promotional emails to remind them of your brand.
Thursday
Thursdays are the second best days to send promotional emails. However, during Thursdays, people are already planning their weekends, parties, and getaways. So, you can send some promotional offers that are related to these significant events.
Friday
Finally, there is the last day of the week – Friday. Friday is the best time to send an informative email. By this, we don’t mean that you should send a whole text of ideas and facts, but instead, you have to send something useful and something that people can use to make their work more effective.
#2 Time of the Day
Choosing the right time of the day you are sending an email is also another vital factor of timing. You can’t just send an email in the morning or in the afternoon. You have to know your audience and what they like based on the time of day they are most active online.
Morning
You can send your emails at 6:00 am or 7:00 am in the morning. If you are sending an email on a weekday, then this time is the most likely one where your subscribers will be the most active. This is because they are just waking up and just starting their day.
Midday
You can send an email in the afternoon at 12:00 pm or 1:00 pm. However, you have to keep in mind that this time is not as good as the morning time. But this time is also the best time to send an update email to your existing subscribers.
Afternoon
You can send an email in the afternoon at around 2:00 pm or 3:00 pm. This is because there are some changes in the attention span of people as the entire day goes by. This means that by the afternoon, people are already busy with their tasks, errands, and business meetings.
Evening
If you are sending an email in the evening, then it is most likely at 9:00 pm or 10:00 pm. This is a time when your subscribers are most likely to be busy with their activities for the day. And by this time, they are more focused on watching TV, doing homework, or checking their social media accounts.
#3 Audience Behavior and Demographics
Both the day of the week and the time of the day are important as individual factors but the success of choosing when to send your email marketing email is affected by your audience behavior and demographics.
The best time to send your email is not the same for all of your subscribers. This is because they have different interests, different jobs, different schedules, and different lifestyles.
Conclusion
Email marketing is as vital as any other marketing tool. In fact, studies show that email marketing is one of the most effective marketing methods. By using the right timing and applying the correct tactics, email campaigns can perform better and boost sales.
Silo Hill Media provides affordable and effective email marketing services that allow all facets of your marketing to work in a symbiotic way. Let us help you build your brand through the power of email marketing. Contact us today to get started.
by John Heida | Jan 3, 2022 | Facebook, Instagram, Social Media
It’s no secret that all business owners seize opportunities to sell their wares. The task is made easier due to the rise of social media. One popular method of this is social selling.
Social selling is a marketing strategy that involves social media, email, and personal phone calls to connect with prospects and close sales. The concept isn’t new, but it has recently become the go-to tactic for businesses trying to lead in B2B sales. Companies have seen significant results from using social selling as a part of their selling strategy. However, there are still some businesses that don’t utilize it. As a result, they lose out on a lot of profit.
In this article, we list down the benefits of social selling. Read on below to get started.
#1 – Shortens the Sales Cycle
It’s now easier to connect with them online instead of cold calling customers and hoping they’ll pick up the phone.
In social selling, buyers and sellers are in constant contact. Therefore, cold calling is not only unnecessary; it’s also a waste of time. A great deal of energy and effort goes into making calls and hoping that the person on the other end answers. Instead of wasting time, you can focus and improve your social selling efforts.
#2 – Increases Your Lead Quality
You can generate a lot of qualified leads through social media. These leads are high quality and are more likely to hit your sales quota. Of course, this depends on your prospect’s social media following size.
#3 – Strengthens Your Marketing Strategy
Your social media marketing strategy is strengthened by using social selling. This is because you will be able to make many connections with other business owners and their contacts. You can use these connections to understand your target market better. You’ll also be able to make a stronger case when you share your solutions to their business challenges on social media.
#4 – Changes Prospects’ Perception
Social selling allows prospects to see you as a real person. This is a big advantage because you’ll be able to change their perception of your company. The focus will not be on who you are and what you do, but on their business needs. Ultimately, this will make them more likely to consider your company’s product or service than others.
#5 – Increases Customer Loyalty
When your prospects are convinced of your product or service, they’re more inclined to become loyal customers. They’ll continue to do business with you and buy more from you in the future. They’ll also be more likely to refer your company to others.
#6 – Attracts New Prospects
In line with customer loyalty, you can use your connections to attract more prospects. With social selling, you can show the world the value you can provide your prospects. You can also get the word out about your products, services, and company.
#7 – Improves Your Conversion Rate
What’s a conversion? For B2B businesses, it’s the rate at which prospects turn into customers. The higher your conversion rate is, the more money your business can make. The good news is that you can improve your conversion rate through social selling.
#8 – Improves Your Brand Recognition
Your brand is strengthened if you can achieve results through social selling. It’s a powerful selling tool because prospects see you as a resource and an expert in your industry. This, in turn, will allow you to build your brand and gain more customers.
Conclusion
Social selling can help you achieve better results for B2B sales. If you don’t already have a social selling strategy, it’s time you started implementing one. Your prospect’s perception and perception of your brand will change. As a result, they’ll be more inclined to do business with you.
Silo Hill Media provides top-quality social media marketing services. Our solutions are tailored to any business, and our goal is to ensure that every possible method is implemented to achieve its goals. Contact us today to learn more!
