by John Heida | Nov 30, 2021 | Email Marketing
Ever since the first email was sent in 1971, Internet users have tried to find ways to maximize the potential of this new medium. One of which was using email to market to potential clients and boost sales.
But why use email instead of TV, print, or even online channels to promote your products and services? Here are six interesting benefits of email marketing for small businesses:
Better Subscriber Management
TV advertising has little to no hold on a brand’s customer base. Social media has a better grip on this concern but is still subject to censorship and community guidelines. If Facebook or Instagram deem your content in violation, they will shut down your page, automatically removing your entire subscriber base.
With email marketing, on the other hand, you have the most control over subscriptions since you handle this list from a service such as MailChimp, Constant Contact, or MailerLite. You can observe their activity on your newsletters and promos and carry them over should you switch email providers.
Better ROI
Think email marketing isn’t for you? Check out this research: you can get up to 122 percent ROI using this method. That’s four times higher than other digital marketing tactics!
Track your email campaign ROI with this formula:
Gross profits from email marketing – Email marketing costs / Email marketing costs
Increased Sales
Email campaigns boost sales by conveniently informing customers about new events, promos, or products directly in their inboxes. These newsletters or messages often come with direct links to the page where consumers can purchase online. And with companies and brands shifting their commerce to digital means, that means it’s easier for your audience to buy online and you to increase sales!
Personalization
Companies and brands don’t just have a target audience. They have target audiences that vary from age range. That’s why they can develop a wide variety of products and services according to their needs.
The beauty of email marketing is that you can segregate your audience by the campaigns you make. Have a promo on baby care items, adult appliances, and teen books? Don’t lump all of them together in one newsletter. Create one per section of your audience and send it to that email list. It will be easier for customers to decide since you’ve narrowed down the choices for them.
Better Customer Relations
Promos and products are not the only topics for email campaigns. You can also leverage email marketing for other messages such as a year-end report, sustainability initiatives, CSR or PR announcements, or a simple thank you to customers for their patronage and support.
Customers receiving content like these is like hearing back from a dear friend about the ups and downs of their life and showing how strong that bond is, even if electronically. Not only does this build credibility, but it also strengthens the relationship between business and customer.
Cost-Effectiveness
Perhaps the best benefit of email marketing is its relative cost-effectiveness in time and money. Providers such as MailChimp, Constant Contact, and MailerLite offer free packages up to a certain subscriber base number, meaning you can send campaigns to your customers for free each month! You don’t have to pay for a subscription, and their interfaces are easy to learn!
Want to notify customers about a limited-time promo? Create a campaign and hit “Sendâ€! No need to boost advertising on social media to spread the word. Remember: it goes straight to their inboxes!
Last Thoughts
If you thought emails were an ineffective way to grow your business, we hope this article has made you think twice. Email marketing is a valuable tool to create meaningful relationships with your customers, leading to increased sales and ROI. Just remember these six interesting benefits, and your small business could become a successful corporation in no time!
Looking for a digital marketing agency in Boise? Get in touch with Silo Hill Media today! We develop practical and effective strategies that allow all facets of your marketing to work synergistically!
by John Heida | Nov 23, 2021 | Social Media
Social media is a powerful tool for marketing your business. However, as with other tools in your arsenal, a social media platform can only help you further your goal and objectives if you know the ins and outs and understand how best to use its features.
While social media has the potential to create a competitive advantage for your business, it won’t serve you well if you heavily depend on it without exerting enough effort and developing a clever strategy. Winning doesn’t involve working hard—you need to work smart to stand out and generate more profit!
Every organization that has climbed the ranks on social media platforms did not simply create a business page and left things to chance—their teams kept up with the changes and shifting trends and adapted to keep from getting left behind.
If you think your social media marketing strategy is missing something, read on below to learn about the most important practices you should be following:
1. Be Consistent
No matter how wonderfully crafted your social media post is, it could quickly get buried by the hoards of other posts being shared on the platform. A single post can’t do much for your business—your target audience can quickly forget about it and move on to other things.
If you want to stitch your brand in your audience’s memories, you need to do more than just post every few weeks. The key to social media success is consistency! By posting quality content consistently, the more likely you can entice customers and increase the possibility of your target audience seeing your posts.
2. Create Quality Content
It’s crucial to keep in mind that posting consistently alone won’t guarantee you excellent results. Sure, your target audience may see your posts on their feed, but are they engaging with or just scrolling through your content?
Your posts aren’t just meant to be seen by the target audience—they should also encourage them to stop scrolling, read or watch what you have to say, and then complete your desired action. As such, you must work on creating the right kind of content!
When developing content for your social media page, keep in mind that it should reflect your image and brand. Rather than aiming to seem trendy, your content should have the same tone that aligns with your branding.
3. Provide Value
Rather than being all about selling, the purpose of social media marketing is to offer your followers something valuable. More than entertaining or engaging content, your social media content should either provide a solution to their problem or offer information that they could use in their life.
To create valuable content, learn as much as your target audience as much as you can. By finding out how your audience uses the particular platform and their pain points, it will be easier to appeal to them through your social media posts.
Conclusion
Social media marketing can catapult your business to success—if you know how best to use it, that is. As with every marketing tool, it’s crucial to understand how social media works and how you can appeal to your target audience through this medium to reach your goals. As long as you work with a digital marketing agency that knows the ins and outs of social media marketing, you’re well on your way to success!
Do you need help with marketing your business on social media? Then, our team at Silo Hill Media may just be who you need! As one of the best digital marketing agencies in the Boise area, you can rely on our experts to create custom-tailored solutions to optimize your ROI. Schedule a call with us today!
by John Heida | Nov 18, 2021 | Email Marketing
It isn’t easy to stand out in the modern world. With more competition than ever before, it is essential to be creative and innovative. Email marketing is an avenue you can take up to stand out in this highly competitive world.
Email marketing is the method of communicating with a target audience, often via email, intending to drive them to take some desired action. It is a way of keeping in touch with customers and prospects and establishing a relationship.
Email is also the most personal form of digital marketing, and it has the highest ROI. It’s no wonder that it has grown so rapidly over the past decade. If you wish to improve your email marketing campaign to yield better results for your business, the tips below may help out.
Establish Relationships
As previously mentioned, one of the primary purposes of email marketing is to help you connect better with your client base. You can’t achieve that if you send out impersonal messages and unnecessary emails. Instead, consider addressing your clients by name if possible. You’ll also need to figure out what they want from you and tailor your messaging to match that.
In addition, consider where your audience is in their purchasing journey. What email should your audience see at different points of the conversion funnel? Determining the content to send out gives you a better idea of the emails and information to hook your customers.
Another option is to add call-to-actions (CTAs) in your emails and accompany them with incentives for your customer to take the desired action. It can be a discount or another perk for making a purchase decision.
Create Separate Email Lists
Nobody enjoys being bombarded with emails, no matter if it’s from their favorite brand. If the content of the email doesn’t interest the recipient, you’re wasting time and effort.
To make your email marketing campaign more efficient, why not create email lists, separating blasts according to their content? For example, if you’re running a beauty brand, you may have customers interested in lipsticks and others who prefer to learn more about your skincare products.
By separating your messages into lists, you’re providing your customers with the content they want. As a result, it lessens the chances of people unsubscribing from your emails.
Allow Means for Two-Way Communication
Before, no-reply email accounts were a norm in email marketing. However, employing this email account creates a certain detachment between you and your client base, which you should prevent.
Ditch the no-reply email account and opt for a regular one. While you may need to invest in an account manager, you’ll see that it’s worthwhile when your audience begins interacting with your emails, strengthening your relationship down the line.
Consider Mobile Users
In the age of modern technology, more and more people prefer using their smartphones to create, check, and reply to emails. In fact, data compiled by Email Monday show that 81 percent of people regularly use their smartphones for their email needs.
With that said, you’ll need to format your emails to suit the various dimensions of different technological devices, from smartphones to tablets and computers. Better formatting will make your emails more readable and easy to consume.
While you’re at it, pay close attention to the email structure as well. Use simple language and include emojis and capital letters when necessary to get your point across clearly.
While keeping the first four tips in mind, try to put yourself in your audience’s shoes. If you were a consumer, what kind of email would you like to receive from the brands that you subscribed to? Which companies would you like to learn more about?
You’ll find that ruminating on this gives you better insight on how to structure your email marketing campaign. Aside from doing your own research, you can also get in touch with professional email marketers whose input will undoubtedly improve your campaign.
If you’re looking for email marketing for small businesses, do consider Silo Hill Media. We offer various marketing strategies that will help boost your brand in the digital landscape. Contact us today to learn more about our services!
by John Heida | Nov 9, 2021 | Reputation Management
There’s no doubt that different factors need to be considered to successfully run a business. As business leaders—whether you own a big or small company— ensuring that you have your customers’ loyalty and trust is crucial for the growth of your brand.
Turning your customers into advocates of your small business is a dream, and you’re probably wondering how you could do it. Marketing campaigns and interactive efforts can help boost rapport with your target market, but there’s one thing many business owners tend to forget—your reputation.
Reputation management influences the way people think of you and your company. However, there are many layers to reputation, and it’s worth getting reputation management services to ensure all things are covered to have a consistent and clean reputation. But how do you manage your reputation?
Focus on Areas Where Your Customers Lurk In
If you start your day online, your customers do too. Because of this, it’s important to take care of your online reputation. Although word moves fast on the digital landscape, it can also be harmful to your business if bad press circulates the online world. Because of this, you must protect your brand always and be present online and offline.
Since you run a small business, keeping a good online reputation is crucial because you need positive feedback, word-of-mouth, and shares to reel in new customers. With that said, getting reputation management services can help manage your reputation as your business expands.
Build Effective Strategies That Can Mitigate Online Crisis
Nothing is quite worse than having to deal with an online crisis, especially if you’re running a small business. When bad press circulates, it can be incredibly damaging to your sales and marketing efforts. It’s only right that you invest time, energy and work with reputation management experts to build actionable solutions that could help mitigate an online crisis.
While the best way to avoid social media backlash is to avoid one, there are still instances when these are unavoidable. To remedy this, be mindful of your online presence—check your socials, customer feedback, and monitor other online platforms to address issues right away.
Create Content Your Market Can Trust
When you’re creating content, remember that you are your brand; this means that you need to remain personable to connect with your audience in social media, blog posts, and other online mediums. When you build trust, you essentially boost your online reputation.
A great way to manage your reputation is by providing digestible and relevant content to your audience. By doing this, you shed a positive light on your brand. With proper promotions, you get to establish yourselves as leaders in the industry.
The Bottom Line: Your Small Business Shouldn’t Sleep on Reputation Management
A common mistake of small business owners is that they don’t take reputation management seriously. Only when they start to see an online crisis will they begin to move. However, like any crisis or online issue, they are best prevented with a solid approach—you can create one by getting reputation management services.
With the help of professionals, you’ll get to create a customized strategy that could help your business prevent online backlash and manage online issues.
Where Can I Get Reputation Management Services?
When it comes to internet marketing, there are a plethora of things to consider. Fortunately, Silo Hill Media is here to help.Â
We offer affordable and effective strategies that allow you to boost your marketing efforts and take your business to the next level. If you’re looking for reputation management services for your brand, reach out to us today!
by John Heida | Nov 2, 2021 | SEO
Search engine optimization (SEO) is a mainstay for any marketing strategy. Businesses looking to expand their reach and make themselves known to potential customers can largely benefit from tapping into local SEO. Using these tactics, your visibility increases tenfold and makes you more relevant to the eyes that matter.
What are the main benefits of making use of local SEO?
You Get to Streamline Your Focus
SEO in itself exposes you on a global scale. Of course, any language you use will also make it a more relevant result in the country you serve. Through local SEO, you can streamline your exposure into a more specific location. Instead of going up against search results from competitors throughout the country, you can rank up higher for searches that are actually coming from your area.
Basically, instead of getting a bunch of hits from all over the place that won’t always result in conversions, you can home in on a select market first.
You’ll Create a Better Impression on Your Audience
One great thing about SEO is how effectively it creates brand awareness and recall. The whole idea is to get customers to find out about your services using their own search queries. It’s like getting in the yellow pages and then highlighting your listing.
Proper execution of SEO will result in you showing up in search results higher up and having related content to convince your audience to click.
You Will Stand Out Locally
When you cater to your local market, this makes your services seem more tailor-made for consumers in that area. There will be an immediate impression that your business is an authority when it comes to the specific needs of that community.
It’s best to stand out to consumers that can actually reach you. Local SEO makes sure your content reaches your target audience and that they get relevant information that leads them to become a customer.
You Can Increase Your Brand Reputation
These days, almost everybody does research online before making a purchase. Online users trust that Google results will lead them to the most relevant information and that the companies that get listed are trustworthy. Research even shows that 82 percent of smartphone users will conduct an online search before buying something in-store.
If you want to establish your credibility as a brand, local SEO will be a major factor.
You Will Have a Better Google My Business Listing
Google My business is a service hosted by Google that lets companies and businesses list themselves on Google Maps and the Google engine itself. Here, businesses can post all the important information that consumers need—address, operating hours, pictures of the place and services, and contact information.
Local SEO and Google My Business work hand in hand, as your SEO content will be able to complement your listing as long as the information is accurate.
Conclusion
Local SEO services can have a massive impact on small businesses looking to establish themselves in their location. Being able to hone in on your local market while still increasing visibility is what makes local SEO so useful. It’s a good idea for any business to tap into this marketing strategy and start geotagging their content plan.
If you’re looking for an SEO agency that can tailor your online presence to hit your audience, Silo Hill Media creates effective strategies in an affordable way. Contact us to get the right solutions for your business.
